Kyle Abercrombie Brand Exploration

1. PERSONAL BRAND EXPLORATION
Kyle Abercrombie
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. Hey I’m Kyle Abercrombie, I’m from
Dahlonega/Georgia. It’s a small town in North
Georgia. My goals and dreams are broadcasting
for the Atlanta Braves or Atlanta Hawks and
slowly become a broadcaster for ESPN and
going to full sail is going to help me slowly
accomplish those dreams.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Segment Producer
• On-Air Reporter
• Content Editor
BRAND ARCHETYPE – If I was at
my job for Sportscasting if a new
guy came in I would try my best to
help him understand the proper
etiquette in the studio so he doesn’t
get yelled at first day
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Josh Suchon
Outreach Plan:
• I will buff up my resume and get some experience
under my belt. Apply for a sportscasting job in the same
field.
• I would email him on linkedin send him my name,
resume etc…
• I’ll get his number keep contact with him try to become
business partners with his company and hopefully join
the booth with him.
Play-by-Play Announcer at
Triple A-affiliate for the
Colorado Rockies
N. Louis Holder
Outreach Plan:
• I will buff up my resume and try to get a job at comcast
being a writer or sound guy
• In person hopefully one day I can talk to him in person
about what I’m trying to accomplish
• As much as I'm able to talk to him maybe get an
internship with him and get his phone number
Sports Broadcaster at
Comcast
Howard Zales Outreach Plan:
• Try to get a job at NBC Sports and email him
• In person conversation and phone call / message
• I would be working with him so I’ll get to see him
everyday.
Camera Operator at NBC
Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Specific goal you want to achieve in short term.
Get a job in the sportscasting market maybe first
broadcasting baseball games for the Atlanta braves
farm teams
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
• Make my way up to Double AA or Triple AAA for
broadcasting games for the Atlanta Braves
Long Term: (2025-2026)
• Specific goal you want to achieve in long term.
• Make my way up to the majors for broadcasting the
Atlanta Braves and try to broadcast other major
sports as well football, basketball, and ufc

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience with hard machinery
SOFT
HARD
Novice / Adept / Expert
Building and Engineering
Knowledge
Novice / Adept / Expert
Memory skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Excellent vision and depth
perception
SOFT
HARD
Novice / Adept / Expert
Strong reading and math skills Novice / Adept / Expert
Leadership skills Novice / Adept / Expert
Teamwork skills Novice / Adept / Expert

7. I will impact ESPN and any sports company
I work at providing hard work ethic taking
good criticism to become a better worker
and working as a team to accomplish any
task at hand. All while keeping a fun and
healthy workplace for my co workers.
PROMISE

8. CREDENTIALS
Work Experience:
Content Creator, Video Editor,
Education:
High School Diploma: Lumpkin County High School
(2021)
Full Sail: Undergraduate Degree in sportscasting
(2023)
Leadership roles:
Helping kids at an alternative school
Working at a golf course riding around on the golf
course making sure the greens are good.

9. COMPETITION
Joshua Gonzalez
Industry Experience:
• Worked in the United States Marine
Corps
• Low Voltage Electrician
• Sandwich Artist
Education:
Oviedo High School Graduate, ECPI University, Radio
School Satellite School, currently attending Full Sail
University
Leadership Experience:
• Sergeant in charge of a 10 men fire team.
• Team lead during Operation Trident Juncture in
Norway.
Skills and Proficiencies:
• Satellite Operator, 3 years
• Radio Operator, 3 years
• Communications Planner, 3 years
Kyle Abercrombie
Overall Online Presence:
Not too many connections or online presence, that is
something I may need to work on. I have Linkedin
account to start.
Grade:Poor
HEADSHOT HEADSHOT
Industry Experience:
Content Creator
Video Editor
Construction Worker
Education:
Lumpkin County High School Graduate (2021)
Currently attending Full Sail University (2023)
Leadership Experience:
• Leader at an alternative school for troubled kids
• Leader on my baseball team
Skills and Proficiencies:
• Content Creator, 7 years
• Video Editor, 7 years
• Construction worker, 5 years
Overall Online Presence:
I have many connections on the internet but not many
connections to the sports business. Yes I have a
headshot but I was 13 when I took it so I need a new
headshot
Grade: moderate

10. COMPETITION
Scott Braun
Noteworthy Experience:
• Play-by-play broadcaster for Pac-12 Network and SNY
• Including New York Mets
HEADSHOT
Industry Experience:
• Play-by-play voice for the Chatham
Angels
• Sirius XM MLB Network Radio
Education:
Graduated from Watchung Hills Regional High School
in 2007
Graduated from University of Miami with a double
major in broadcast journalism and sports
administration
Skills and Proficiencies:
Double Major in Broadcast Journalism and sports
administration
Play-by-play broadcaster for a couple of sport teams and
networks
Overall Online Presence:
He is sort of new to sports broadcasting so i’m sure he
has some kind of big connections
Grade: 80
Industry Experience:
1. Content Creator
2. Video Editor
3. Construction worker
Education:
• Lumpkin County High School Graduate(2021)
• currently attending Full Sail University (2023)
Leadership Experience:
• Leader at an alternative school for troubled kids
• Leader on my baseball team
Skills and Proficiencies:
• Content Creator, 7 years
• Video Editor, 7 years
• Construction worker, 5 years
Overall Online Presence:
I have many connections on the internet but not many
connections to the sports business. Yes I have a
headshot but I was 13 when I took it so I need a new
headshot
Grade: moderate
Kyle Abercrombie

11. BRAND POSITION
For ESPN and any sports network I work at I will
do my best to make the company better than it
already is even if it’s the best of the best I’ll do my
best to bring my attributes and skills to the table
and make the company better.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ NXT WWE Internship
• Name of event or professional organization
‣ Rollins Sporting Events
• Name of event or professional organization
‣ FOX Sports Internship
Digital Marketing
• Primary Content: I’ll be making a portfolio of the reels I make
at school with the content I make outside of school.
• Primary Tools: Instagram,Youtube,linkedin
• Website: When I feel like I have a lot to show for myself I’ll go
on linkedin and send it to a couple of people looking for play-
by-play broadcasters.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor:
Someone like Dan Patrick someone who as done a lot
work and has a lot of repsect in the sportscasting field
Formal Education:
Undergraduate Degree for Sportscasting at Full Sail
Technical Skills
• To learn how to be in the studio (August, 2022)
• How to get everything set up for the broadcast
• Learn more about the business aspect of it
Soft Skills
• Learn how to pronounce better
• Work on my voice more
• Work on my script reading skills

14. YOUR NAME
As a personal brand and I don’t keep my promise I will do anything in my
power to make it up and if there is any problem at my workplace it’s my
promise to come up with a solution

15. REFERENCES
https://www.linkedin.com/feed/