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My Personal Brand

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PERSONAL BRAND EXPLORATION
Marcus Davis
Project & Portfolio I: Week 1
September 3, 2021
The oldest of 4, I grew up with 3 younger sisters.
I am from Columbus, Ms but grew up in
Louisville, Ky. Growing up being the only boy
and playing football all my life helped make me
the tough and nice-minded person I am today. I
dealt with a lot of adversity growing up, but it
built me to become the hard working and
dedicated man I am today. I am enrolled in the
Full Sail University School of Sportscasting after
transferring from Western Kentucky University. I
have a passion for sports and eventually want to
work for ESPN after I graduate.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Sports Video Broadcast Operator
• Sports Anchor
• Sports Production
HERO BRAND ARCHETYPE –
I am a leader who wants to see and
help everyone succeed and do the
best they can
Sports Analyst for National Television
Picture Relevant
to Your Industry
Goes Here
Sports Television CEO’s
TARGET AUDIENCE
James Pitaro
Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE
CEO at ESPN
Eric Shanks
Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE
CEO at Fox Sports
George Cheeks Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE CEO at CBS Sports
GOALS
Short Term: (Immediately After Graduation, 2023)
• I want to land an entry-level job in my degree field.
‣ Want to gain at least 20 connections within the
industry by May 2023.
Mid Term: (2029)
• Move into a high position working at ESPN
‣ Gain 3-5 years of experience in the
sportscasting business.
‣ Connect/Network with the top sportscasters.
Long Term: (2041)
• Want to be in a senior-level position.
‣ Want to be one of the highest paid
sportscasters.
‣ Become one of the top sportscasters in the
country.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
On air analysis Novice / Adept / Expert
Novice / Adept / Expert
Communication Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Game Cut Sheets Novice / Adept / Expert
Quick Thinking Novice / Adept / Expert
Game Knowledge Novice / Adept / Expert

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Davis marcus sbbs_pb1_2021-09 (1)

  • 1. PERSONAL BRAND EXPLORATION Marcus Davis Project & Portfolio I: Week 1 September 3, 2021
  • 2. The oldest of 4, I grew up with 3 younger sisters. I am from Columbus, Ms but grew up in Louisville, Ky. Growing up being the only boy and playing football all my life helped make me the tough and nice-minded person I am today. I dealt with a lot of adversity growing up, but it built me to become the hard working and dedicated man I am today. I am enrolled in the Full Sail University School of Sportscasting after transferring from Western Kentucky University. I have a passion for sports and eventually want to work for ESPN after I graduate. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Sports Video Broadcast Operator • Sports Anchor • Sports Production HERO BRAND ARCHETYPE – I am a leader who wants to see and help everyone succeed and do the best they can Sports Analyst for National Television Picture Relevant to Your Industry Goes Here
  • 4. Sports Television CEO’s TARGET AUDIENCE James Pitaro Outreach Plan: • I'm going to do background research on him. • One mode of communication I will use will be email. • When it gets close to graduation time I am going to contact and continue to follow up with him. PROFILE PICTURE CEO at ESPN Eric Shanks Outreach Plan: • I'm going to do background research on him. • One mode of communication I will use will be email. • When it gets close to graduation time I am going to contact and continue to follow up with him. PROFILE PICTURE CEO at Fox Sports George Cheeks Outreach Plan: • I'm going to do background research on him. • One mode of communication I will use will be email. • When it gets close to graduation time I am going to contact and continue to follow up with him. PROFILE PICTURE CEO at CBS Sports
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • I want to land an entry-level job in my degree field. ‣ Want to gain at least 20 connections within the industry by May 2023. Mid Term: (2029) • Move into a high position working at ESPN ‣ Gain 3-5 years of experience in the sportscasting business. ‣ Connect/Network with the top sportscasters. Long Term: (2041) • Want to be in a senior-level position. ‣ Want to be one of the highest paid sportscasters. ‣ Become one of the top sportscasters in the country.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office SOFT HARD Novice / Adept / Expert On air analysis Novice / Adept / Expert Novice / Adept / Expert Communication Novice / Adept / Expert Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Game Cut Sheets Novice / Adept / Expert Quick Thinking Novice / Adept / Expert Game Knowledge Novice / Adept / Expert
  • 7. I help CBS become the number 1sports show by being the best sportscaster in the country. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • UPS Package Handler • Walmart Greeter Education: • Microsoft Word Certified, Microsoft Office • Sportscasting Degree, B.S., Full Sail University (Exp. 2023) Volunteer Work: • Helped at All Nation Worship Ministries • Helped at the Pegasus Parade Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Stephen A. Smith Industry Experience: • New York Daily News • ESPN Education: • Winston-Salem State university Leadership Experience: • Top writer for Winston-Salem Journal Skills and Proficiencies: • Journalist • Communication • Actor Marcus Davis Overall Online Presence: • Grade: Superior, 100 out of 100 HEADSHOT HEADSHOT Industry Experience: • None Education: • Full Sail University Leadership Experience: • Team Captain Skills and Proficiencies: • Communication • Editing Skills • Adobe Creative Cloud Overall Online Presence: • No Grade: Poor, 20 out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Marcus Davis HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • None Education: • Full Sail University Leadership Experience: • Team Captain Skills and Proficiencies: • Microsoft Office • Communications • Adobe Creative Cloud Overall Online Presence: • None • Grade: Poor, 20 out of 100
  • 11. BRAND POSITION For all my colleagues who I will work with at ESPN, I provide a hard work ethic and someone who will get my job done because I joke and play around but when its time to work that is all I'm focused on. “TYLAN”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sports Industry Networking and Career Conference ‣ February 18-19, 2021 | Online • Statscore Day ‣ 24 March 2021 | Online • Sports Events Marketing Experience ‣ 25-26 March 2021 | Online Digital Marketing • Primary Content: The type of content would be highlight videos and videos of me commentating games. • Primary Tools: I will use YouTube to post my videos, but I will promote my videos using Twitter, Snapchat, and Instagram. Website: I will use my digital portfolio to show all my work and what I've done so far. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Some one who has experience in the broadcast field and knows what it takes to get there. Formal Education • Sportscasting Degree (2023) Technical Skills • Adobe Creative Cloud, August 2021 • Game cut sheets, July 2021 • Microsoft Office, May 2019 Soft Skills • Quick Thinking, March 2021 • Game Knowledge, June 2021
  • 14. Marcus Davis You know that co-workers argue and fight Well, what I do is I find a solution and I solve the problem. In fact, I have done it multiple times playing football and working on a team. Picture of You Goes Here
  • 15. REFERENCES James pitaro. (2021, August 05). Retrieved from https://espnpressroom.com/us/bios/james-pitaro/ Eric Shanks. (n.d.). Retrieved from https://www.foxsports.com/presspass/bios/executives/eric- shanks George cheeks heading to CBS, expected to replace Joe Ianniello. (2020, January 15). Retrieved September 05, 2021, from https://www.latimes.com/entertainment- arts/business/story/2020-01-14/george-cheeks-to-run-cbs- ianniello-viacom Suttle, R. (2017, July 26). What is the average yearly income for a sport's broadcaster? Retrieved September 05, 2021, from https://careertrend.com/average-yearly-income-sports- broadcaster-7895.html Sports business conferences. (2021, August 10). Retrieved September 06, 2021, from https://www.scoreandchange.com/sports-business- conferences/ Wroblewski, M. (2021, January 19). What is a color commentator? Retrieved September 06, 2021, from https://work.chron.com/color-commentator-20477.html Stephen A. Smith. (n.d.). Retrieved September 06, 2021, from https://www.imdb.com/name/nm1946567/ (n.d.). Retrieved September 06, 2021, from https://learn.org/articles/Sports_Broadcaster_Career_Profile_J ob_Outlook_and_Educational_Requirements.html

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.