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Joshua taylor keynote

Full Sail University Digital Portfolio 1 course

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Personal Brand
Exploration:
Joshua Taylor
Digital Portfolio 1: Week 3 project
July 28, 2019
Identity
Joshua was born and raised in
Germany. Growing up in a
military family I learned at an
early age about working hard,
discipline, and to always have
goals. My father got me
involved in sports since I was
little and played many sports
like basketball, soccer, and
track & field in high school.
Joshua enrolled in the
sportscasting degree program
at Full Sail University in 2019 to
develop my skills to become
the best sportscaster I can be.
Profession
Sportscasting in Radio and Television role
• Television News Anchor
• Sports Director
• Production Assistant
girl/guy archetype: connecting my curiosity in
building friendly and honest sports content to
connect with fans in a changing sports landscape.
Target Audience: Recruiting & Hiring
Managers: WESH 2 News, Fox Sports,
ESPN
• Demographics: 70% male
mainly focus on ages 15-35 and
focus on marketing to youth in
sports like soccer and basketball
• Psychographics: Serving sports
contents to fans who feel their
sports may not get proper
coverage in college, minor, and
pro sports
• Ideal Audience: Paul Richardson
VP HR (ESPN), Gene White
Director of Talent (Fox Sports),
Risa Quiles Internship
Coordinator (WESH 2 NEWS)
Goals
• Short term goals(Immediately after graduation 2021) land an
entry level position at a local news station like WESH 2 News.
I will build my network via LinkedIn by 20% as I enter a new
career field and work my way towards getting to ESPN.
• Mid Term (2026) I will have experience reporting on many
big events like the Super Bowl and plan to cover the 2026
World Cup in the USA for Fox Sports
• Long Term (2041) I will be fortunate to experience a lot in
sports media field working for NBC, FOX, and ESPN and plan
to comeback to Full Sail University and want to talk to
students about my experience with future sportscasters and
help lead the next wave of talent into the industry.
Skill Analysis
Notable Skills & Current Proficiencies
0 25 50 75 100
Adobe Creative SuiteHard
Social Media
Hard
Soft
Soft
Time Management
Microsoft Office
Notable Skills Required in Trade & Current
Proficiencies
0 25 50 75 100
Wordpress
Play-
by-Play
Podcasting
Broadcast
Writing
Ad

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Joshua taylor keynote

  • 1. Personal Brand Exploration: Joshua Taylor Digital Portfolio 1: Week 3 project July 28, 2019
  • 2. Identity Joshua was born and raised in Germany. Growing up in a military family I learned at an early age about working hard, discipline, and to always have goals. My father got me involved in sports since I was little and played many sports like basketball, soccer, and track & field in high school. Joshua enrolled in the sportscasting degree program at Full Sail University in 2019 to develop my skills to become the best sportscaster I can be.
  • 3. Profession Sportscasting in Radio and Television role • Television News Anchor • Sports Director • Production Assistant girl/guy archetype: connecting my curiosity in building friendly and honest sports content to connect with fans in a changing sports landscape.
  • 4. Target Audience: Recruiting & Hiring Managers: WESH 2 News, Fox Sports, ESPN • Demographics: 70% male mainly focus on ages 15-35 and focus on marketing to youth in sports like soccer and basketball • Psychographics: Serving sports contents to fans who feel their sports may not get proper coverage in college, minor, and pro sports • Ideal Audience: Paul Richardson VP HR (ESPN), Gene White Director of Talent (Fox Sports), Risa Quiles Internship Coordinator (WESH 2 NEWS)
  • 5. Goals • Short term goals(Immediately after graduation 2021) land an entry level position at a local news station like WESH 2 News. I will build my network via LinkedIn by 20% as I enter a new career field and work my way towards getting to ESPN. • Mid Term (2026) I will have experience reporting on many big events like the Super Bowl and plan to cover the 2026 World Cup in the USA for Fox Sports • Long Term (2041) I will be fortunate to experience a lot in sports media field working for NBC, FOX, and ESPN and plan to comeback to Full Sail University and want to talk to students about my experience with future sportscasters and help lead the next wave of talent into the industry.
  • 6. Skill Analysis Notable Skills & Current Proficiencies 0 25 50 75 100 Adobe Creative SuiteHard Social Media Hard Soft Soft Time Management Microsoft Office Notable Skills Required in Trade & Current Proficiencies 0 25 50 75 100 Wordpress Play- by-Play Podcasting Broadcast Writing
  • 7. Promise I help create digital content in sports for minor, college, and professional sports and help market league games to stations for more content and create ideas to help stations generate revenue to attract TV Sponsorships.
  • 8. Credentials Work Experience: • Over 6 years of sales experience at Disney. • Over 2 years writing, reporting, editing highlights with an internship at SkyBoat News as a beat writer Awards: • Was nominated for outstanding and tremendous award at Disney Vacation Club in 2015 Education • Sportscasting, B.S., Full Sail University (exp 2021)
  • 9. Competition Tyler Boronski Joshua Taylor Industry Experience: Multimedia reporter in film/tv extra and on air broadcaster for Rollins college Industry Experience: Freelance writer for the cup.us website and co-host on the Out of Bounds Podcast Education: Current Student enrolled in Sportscasting, B.S. at Full Sail University Education: Current Student enrolled in Sports-casting, B.S. at Full Sail University Leadership Experience: Pro Bowl Brand Ambassador Leadership Experience: President of Phi Chi Theta JROTC Skills & Proficiencies: Interviewing - 3 endorsement Video Production - 2 endorsement Management - 2 endorsement Skills & Proficiencies: Social Media - 3 endorsements Blogging - 2 endorsements Podcasting - 2 endorsements Overall Online Experience: Less than 200 connections, no url customization, has a headshot and banner, has articles published. Grade: Average 50 out of 100 Overall Online Experience: Have over 300 followers, no url customization, have a headshot but no banner, have one publication and have my awards and certifications listed. Grade: poor 32 out of 100
  • 10. Competition Jay Harris Joshua Taylor Industry Experience: Has more than 25 years of experience in television and radio news and was a news anchor/reporter in Pittsburgh, PA before he joined ESPN in 2003. Industry Experience: Freelance writer for the cup.us website and co-host on the Out of Bounds Podcast Education: Studied Speech communication B.A.. at Old Dominion University from 1983-1987 Education: Current Student enrolled in Sportscasting, B.S. at Full Sail University Noteworthy Experience: Jay Harris was part of SportsCenter’s Sports Emmy-winning efforts in 2004 and 2005, and a recipient of the Silver World Medal from the New York Festival Awards, Robert L. Vann Award from the Pittsburgh Black Media Federation, and an EXCEL Award from the Hampton Roads Black Media Professionals Leadership Experience: President of Phi Chi Theta JROTC Skills & Proficiencies: Journalism Entertainment Sports Skills & Proficiencies: Social Media - 3 endorsements Blogging - 2 endorsements Podcasting - 2 endorsements Overall Online Experience: Has over 500 followers, Have a very professional headshot but no backboard photo or url customization. Has a lot of activity on his LinkedIn news feed. Grade: Fair 65 out of 100 Overall Online Experience: Have over 300 followers, no url customization, have a headshot but no banner, have one publication and my awards and certifications. Grade: Poor 32 out of 100
  • 11. Brand Position • Making Sports content appealing to all fans so on digital media so we can all enjoy our favorite sports
  • 12. Industry Events & Organizations National Sports Media Association (NSMA) Orlando City SC Network Event Aug 14. 2019 Baseball Career Conference SMWW DEC 9, 2019 Network and Marketing Digital Marketing: Market the Sports Nightcap to teams in the area and use it to interview players, coaches, and news from leagues I will use my social media pages to show previews for my episodes and post the show on youtube to attract potential sponsorships I will use my digital portfolio site to show my work and put studio demos on the site. I will also post and embed videos from my interviews to post on the site
  • 13. Professional Development Formal Education: • To complete Sportscasting program by expected graduation (April 2021) Technical Skills • Develop my skills in Video editing, use the OBS Software program to post content, and familiarize myself with the Adobe Creative Cloud Software such as Adobe Premier Pro to build with my sports blog and podcast Soft Skills • Improve writing skills in broadcast journalism and use these skills to write more content for more sports websites Mentorship • Join the Sportscasting Mentorship program by Spring 2020 and take advantage of training and networking opportunities
  • 14. Elevator Pitch ESPN has always been looking for ways to increase content to reach their sports fans. I can help them with bringing experience from local news station in Orlando covering minor and Pro sports. At my last station I brought over $200,000 in revenue to help them with TV sponsorship for our sports digital content and feel with my honest, trust, and personality can bring exciting sports stories to the network and continue to serve sports fans everywhere.
  • 15. References Glassdoor.com. (2019). [online] Available at: https://www.glassdoor.com/Salary/ESPN-Production-Assistant-Salaries-E13401_D_KO5,25.htm Linkedin. (n.d.). [online] Available at: https://www.linkedin.com/in/harris-jay-52b4536/ Onetonline.org. (n.d.). 27-3011.00 - Radio and Television Announcers. [online] Available at: https://www.onetonline.org/link/summary/27-3011.00 Sportscasters Mentoring Group. (2019). Sports Broadcasting School | Sportscasting Careers Start Here. [online] Available at: http:// www.sportscastingcareers.com/ Sportsmanagementworldwide.com. (2019). Conferences | Sports Management Worldwide. [online] Available at: https:// www.sportsmanagementworldwide.com/conferences ESPN Press Room U.S. (n.d.). Jay Harris - ESPN Press Room U.S.. [online] Available at: https://espnpressroom.com/us/bios/harris_ja/ ESPN Press Room U.S. (n.d.). Paul Richardson - ESPN Press Room U.S.. [online] Available at: https://espnpressroom.com/us/bios/richardson_paul/ Eventbrite. (2019). Orlando City SC Teammate Networking Event (Presented by TeamWork Online). [online] Available at: https:// www.eventbrite.com/e/orlando-city-sc-teammate-networking-event-presented-by-teamwork-online-tickets-65058481670 Anon, (2019). [online] Available at: https://www.linkedin.com/in/gene-white-1a891a8/ Www-statista-com.du.idm.oclc.org. (2019). University Libraries Login Page. [online] Available at: https://www-statista-com.du.idm.oclc.org/statistics/ 754824/tv-audience-sport-average-age/ Www-statista-com.du.idm.oclc.org. (2019). University Libraries Login Page. [online] Available at: https://www-statista-com.du.idm.oclc.org/statistics/ 480119/cable-or-broadcast-tv-networks-extreme-or-action-sports-watched-within-the-last-12-months-usa/ Files.wesh.com. (2019). WESH.com | Internship opportunities at WESH 2 News. [online] Available at: http://files.wesh.com/internships.html