A Presentation about me and my work experience

1. PERSONAL BRAND EXPLORATION
Ryan Bowler
Project & Portfolio I: Week 3
Jan 26, 2029

2. Ryan Bowler grew up in Mars outside of
Pittsburgh, Pennsylvania, which shaped his love
for sports. He’s been an avid sports fan his
entire life and dreams of becoming a sports
commentator. After 4 years in the High-School
as a commentator for his schools sports, Ryan
enrolled in the Sportscasting program at Full Sail
University where he’s focused on developing the
ins and outs in the world of sports media.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Highlight Editor
• Sideline Reporter
• Play-by-Play commentator
Hero Archetype - Being the Hero,
you are a warrior, and the victor.
Your goal is to show your clients
the ample rewards that come from
hard work and discipline. We look
up to you. You inspire us, as you
overcome challenges like a
champion.
Sports Media Professional

4. • DEMOGRAPHICS: 75% Male,
25-35 years old, Predominately
White, Married, College
Educated, Located in West-
America.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, spends free
time playing sports, adheres to
minimalist lifestyles and opinions,
regularly attends sporting events.
• IDEAL AUDIENCE MEMBERS:
John Skipper, Steve Bornstein, Bill
Rasmussen, and Scott
Rasmussen, CEO’s of ESPN
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at ESPN.
‣ Connect with, and send a follow up
promotional email to, 25 ESPN team members
on LinkedIn by December 31, 2020.
Mid Term: (2025)
• Hold an on camera position or be promoted from a
P.A. to an editing position.
‣ Expand year-over-year ESPN ratings by 30%
nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Rodeo Riders Media Company that helps
aspiring riders increase sponsorships.
‣ Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
On-Air Sportscasting 90%
Adobe Premiere 75%
Time Management 95%
Public Speaking 80%
SOFTHARD
Sports Photography/Cinematography 75%
RunDown creator 65%
Broadcast Writing 50%
Public Speaking 80%
SOFTHARD

7. I help bring life too any sporting event,
wether its me on camera or me making the
highlights at the end of the day I’m a
storyteller and I will tell the best story.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer work for NFL, Nascar, NCAA…
• 4 years live sports television coverage
for PRTV
• 2 years of on camera play-by-play
commentating live T.V. on PRTV
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• DMAC Best Live Event 2019 (digital
media arts consortium)

9. COMPETITION
Chris Burns
Industry Experience:
• Does not include work experience
on profile; appears to still be in
school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Top of his class
Zach Bartkus
Overall Online Presence:
• Little to none
Industry Experience:
• Writer for the SkyBoat
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Skills and Proficiencies:
• Broadcast writing
Overall Online Presence:
• Mild online presence but not for his field of work

10. COMPETITION
Michael Harbaugh
Industry Experience:
• Volunteer for NFL
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Skills and Proficiencies:
• Adobe Premiere Pro
• Storytelling
• Public Speaking
Eduardo espinosa
Overall Online Presence:
• Digitally disastrous
Industry Experience:
• Worked Media for PGA Gear show
2020
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Skills and Proficiencies:
• Bilingual
• Public speaking
Overall Online Presence:
• Digitally Disastrous

11. SPORTS BROADCASTER
Pursuing my dream of being a professional
story teller. I aspire to be the next voice in
sports.
RYAN “BOWLDAWG” BOWLER

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 DMAC Awards
• 2020 PGA Merchandise Show
• 2020 NFL Pro Bowl
Sports Broadcasting
• Primary Content: School projects and Internships
• Primary Tools: Snapchat and Instagram - promote events
through 30sec -1min . promo videos; LinkedIn - network
with industry pros and publish monthly articles highlighting
some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge
and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sports television pro with at least
25 yrs of experience in media industry; family man
that upholds professionalism, Jan. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in April, 2021
Technical Skills
• Editing
• Photography
• Recording
Soft Skills
• Sports cinematography
• Broadcasting
• Writing
• Public Speaking

14. Ryan Bowler
In media there are so many jobs where it’s
hard to find qualified individuals to fill those
positions. Well I have done everything from being a
P.A. to a camera operator, and even being an on camera play by play
commentator ever since high school . my experience even gave me the
opportunity to call a football game for 1.3 million viewers. This gives me
the ability to help strengthen the name and reputation of your brand with
a professional mindset and experience.
“

15. REFERENCES
Kafka, P. (2018, March 5). ESPN's new boss is Jimmy
Pitaro, a longtime Disney executive. Retrieved from
https://www.vox.com/2018/3/5/17081212/espn-ceo-
jimmy-pitaro-disney-yahoo
Build your future with O*NET OnLine. (n.d.). Retrieved
from https://www.onetonline.org/
Company Salaries. (n.d.). Retrieved from https://
www.glassdoor.com/Salaries/index.htm
Job Search - Millions of Jobs Hiring Near You. (n.d.).
Retrieved from https://www.ziprecruiter.com/
Unsplash. (n.d.). Sports Pictures: Download Free Images
on Unsplash. Retrieved from https://unsplash.com/s/
photos/sports
Sign Up. (n.d.). Retrieved from https://www.linkedin.com/
feed/