2. My name is Elijiah Light and what drives me is
my passion for my craft. I’ve been a huge sorts
person since I could remember and I would
always practice announcing the games since I
was a little kid. My drive, passion, hardworking
demeanor towards sorts and the state of
sportscasting is a purpose that drives me deep
within my goals of my identity of the professional
world.
IDENTITY
3. PROFESSION
Potential Job Titles:
Play by play announcer
Radio host
producer
BRAND ARCHETYPE –Adventurer,
always willing to try out new things
and openings that are there!
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• Build up my LinkedIn profile and build my portfolio
• Connect through LinkedIn or some connections I have
made
• I would like to contact her sometime in the near future
before I graduate
PROFILE
PICTURE
Talent recruiter ESPN
Louisa Frahm
Outreach Plan:
• Gain skills in behind the scenes operations for TV
studios while here at Full Sail
• Connect through LinkedIn or Zip recruiter
• Sometime before I graduate
PROFILE
PICTURE
SEO director at ESPN
Chris Brown
Outreach Plan:
• Build up my online presence to make myself known
• Chris is a family friend of my parents, we went to the
same church when I was growing up, when I was 12 he
took me to tour all of turner sports operations and crew.
• After graduation, I consider Chris as a legit option to
help me find employment or a internship.
PROFILE
PICTURE Director of technical
operations of NBA TV
5. GOALS
Short Term: 2025 Find a internship with a local news
station.
• I would like to do the sports section for a local news
station.
‣Build my professional portfolio and LinkedIn
within the next few months
Mid Term:2026 Find a job with that or a different news
station.
• Be the sports anchor for the local news station
‣Use my experience and what I learned from
the internship to land a normal full time job with
that station or another one.
Long Term: 2028
• Be a play by play announcer for the Seahawks local
radio station.
‣Use my experience over those couple of years
to work on my craft and truly become good at
sportscasting to land a job with the Seahawks
radio station.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Good with technology
SOFT
HARD
Novice / Adept / Expert
Ability to use unfamiliar technology Novice / Adept / Expert
Passion in my craft Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Handiness with equipment
SOFT
HARD
Novice / Adept / Expert
Ability to work a camera Novice / Adept / Expert
Clearly spoken Novice / Adept / Expert
Networking skills Novice / Adept / Expert
7. I help Sports fans do sports watching and
news by keeping them informed on news, or
just talk.
PROMISE
8. CREDENTIALS
Work Experience:
• None at this time
Education:
• High school Cambridge High School
Milton, GA
• Currently taking Bachelors degree for sportscasting at Full Sail university
Awards:
• None at this time
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Joshua Frazier
Industry Experience:
• None as of yet
Education:
• Student at Full Sail University
Leadership Experience:
• Guest service supervisor
Skills and Proficiencies:
• Service quality
• Customer satisfaction
Elijiah Light
Overall Online Presence:
• 96 connections, good built LinkedIn profile with
experience, skills, and endorsements. 90/100
HEADSHOT HEADSHOT
Industry Experience:
• None as of yet
Education:
• Student at Full Sail University
Leadership Experience:
• None as of yet
Skills and Proficiencies:
• None as of yet
Overall Online Presence:
• Only 2 connections, my account isn’t built and I’ve
barely gone on it I need to build it and make some
connections 50/100
10. COMPETITION
Chris Brown
Noteworthy Experience:
• Newsroom editor WSB TV
• Director of operations Turner sports
Elijiah Light
HEADSHOT HEADSHOT
Industry Experience:
Education:
• Bachelors degree, Clark University
Skills and Proficiencies:
• Broadcast
• Audio
• Video
Overall Online Presence:
• Good presence, he’s been working in the field for years
now so he has many endorsements and skills to show
other people
Industry Experience:
• None as of yet
Education:
• Student at Full Sail University
Leadership Experience:
• None as of yet
Skills and Proficiencies:
• None as of yet
Overall Online Presence:
• Only 2 connections, my account isn’t built and I’ve
barely gone on it I need to build it and make some
connections 50/100
11. BRAND POSITION
For sports fans who someone who has a passion
and drive for sports, I provide a good unbiased
and enjoyable experience with my content
because I provide a real and good point and
logical reasoning behind everything that is sports
related in debates and everything else.
“ELI?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ Orlando magic game November 14th
• Name of event or professional organization
‣ Atlanta Falcons game December 15th
• Name of event or professional organization
‣ Seattle Seahawks game December 24th
Digital Marketing
• Primary Content: Enjoyable content that all sports fans can
listen to or watch and enjoy!
• Primary Tools: YouTube, Instagram, TikTok every once in a
while when I decide to put something out there for people to
watch or listen to
• Website: By building my professional portfolio as I go through
school here to put on there and promote.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Chris Brown I would like to get some good advice and
new qualities of sportscasting from him. I would like to
contact him as soon as I can
Formal Education
• No college degrees as of yet, graduated high school at
Cambridge high school in Milton, GA
Technical Skills
• Good with technology September 2023
• Ability to use unfamiliar technology September 2023
• Adaptability September 2023
Soft Skills
• Handiness with equipment November 2023
• Passion with my craft September 2023
• Networking skills September 2023
14. Elijiah Light
You know Your frustration with some sportscasters? Well, what I do is
extinguish that frustration and anger you have towards some biased
announcers or reporters that annoy you. In fact, I can talk to you about my
least favorite team for awhile and tell you all the good things about them.
e
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
