Noah Latzsch's Personal Brand

1. PERSONAL BRAND EXPLORATION
Noah Latzsch
Project & Portfolio I: Week 1
November 29, 2022

2. Hello my name is Noah Latzsch and I am from
Johns Creek, Georgia. As a kid I grew up a
huge sports fan, going to games with my
family. Playing sports was a big part of my life
growing up and I ended up accepting a
scholarship to wrestle at Reinhardt University.
Wrestling in college was a lot of fun and a lot of
hard work. I built a lot of great connections but
after awhile I decided to hang up my wrestling
shoes and pursue a career in sports media.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Reporter
• Sports Anchor
• Sports Play-By-Play
BRAND ARCHETYPE – I am so
invested in the way athletes
dedicate themselves to their craft. I
love to find the best stories in sports
and deliver it to the audience to
build that emotional connection
towards the player and the game.
My relationships and creativity is
what disguises my stories and how I
deliver them to the audience.
Play-By-Play for Sports Media

4. Sports Media Talen Recruiters
TARGET AUDIENCE
Kim White
Outreach Plan:
• Will try to connect on LinkedIn with her.
• I will then message her on LinkedIn to send her my
footage for some potential feedback.
• I would like to keep following up to her as a mentor as a
keep making content but definitely send her my demo
reel upon graduation.
Sr Talent Acquisition
Specialist at ESPN
Gene White
Outreach Plan:
• I also want to try and connect with Gene on LinkedIn.
• I am scheduled to be a runner for Fox Sports for a
Sunday gameday so I would just reach out to possibly
meet and network with him in person.
• Would love to reach back out to him before the
beginning of next season and see if there is any other
opportunities available.
Director, Talent Acquistion
Leslie Rivera
Outreach Plan:
• Connect with her on LinkedIn.
• Reach out to her via email and send her some of my
footage.
• Before graduation I will send her all my footage and see
about any job opportunities.
Talent Acquisition Manager at
Warner Bros. Discovery Digital
News and Sports Atlanta

5. GOALS
Short Term: Immediately After Graduation, 2024
• Get my sports podcast/ talk show to a respectable
level.
• I want to post on my podcast/ sports talk show
channel at least twice a week and reach at least two
thousand five hundred subscribers.
Mid Term: 5 years
• I want to be the largest wrestling talk show in the
nation.
• After 5-10 years I would like to have 1 million
subscribers for my podcast/ sports talk show.
Long Term: 15 years
• Start a play-by-play career for wrestling and become
biggest sports show online.
• Start doing the NCAA National Championship play-
by-play for wrestling and reach 15 million subscribers
for the podcast/talk show or move it to a big TV
Network.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Complex Problem Solving
SOFT
HARD
Adept
Social Perceptiveness Adept
Editing Adept
Communication Expert
Writing
SOFT
HARD
Expert
Speaking Expert
Time Management Adept
Team Player Expert

7. I help wrestling and it’s fans by sharing
athletes' stories and creating an emotional
connection between the fans and the sport.
Working to bring wrestling to a larger scale.
PROMISE

8. CREDENTIALS
Work Experience:
• Leader at Chick-Fil-A for 5 years
• President of my youth group in high
school
Education:
• High School Diploma, Chattahoochee
High School
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. YEAR)
Awards:
• I was awarded the Delta Scholarship and
the Most Positive Boy’s Multisport Athlete
by Hines Ward’s Positive Athlete
organization
• I was also awarded Captain of the
Football and Wrestling team my senior
year of high school

9. COMPETITION
Dawson Shifferd
Industry Experience:
• Student in Sportscasting
Education:
• High School Diploma from South Lyon East High
School
• 2024 Graduation Full Sail University Dan Patrick School
of Sportscasting
Leadership Experience:
• Camp Counselor
• High School Sports and Robotics
Skills and Proficiencies:
• Esports casting - Controller endorsements
• Sports Analytics and Management – College Courses
• Sports Broadcasting- College Courses
Noah Latzsch
Overall Online Presence:
• Professional headshot, 20 connections, Youtube,
Twitch, and Twitter content
• Grade: Average, 35 out of 100
HEADSHOT
Industry Experience:
• Student in Sportscasting
Education:
• High School Diploma from Chattahoochee High School
• 2024 Graduation Full Sail University Dan Patrick School
of Sportscasting
Leadership Experience:
• Collegiate Sports
• Sales and Manager Experience
Skills and Proficiencies:
• Sports Understanding-Collegiate Sports
• Sports Media Talent- College Courses
• Editing and Producing-College Courses
Overall Online Presence:
• Professional Headshot, over 85 connections, Multiple
news paper articles and websites about my athletic
career. Grade: Average to Good, 50 out of 100

10. COMPETITION
Justin Farmer
Industry Experience:
• Sports Reporter Channel 2 Action
News Atlanta
Education:
• Darlington School
• Boston College Graduate of 1991 in Poli-Sci,
International Relations/ History
Leadership Experience:
• Camp Counselor
• High School Sports and Robotics
Skills and Proficiencies:
• Broadcast Writing- College Courses
• Voice Control– Experience
• Camera Presence- Experience
Noah Latzsch
Overall Online Presence:
• Professional headshot, 500+ connections, 22.3
thousand on Twitter, lots of videos of his content.
Grade: Really Good, 80 out of 100
HEADSHOT
Industry Experience:
• Student in Sportscasting
Education:
• High School Diploma from Chattahoochee High School
• 2024 Graduation Full Sail University Dan Patrick School
of Sportscasting
Leadership Experience:
• Collegiate Sports
• Sales and Manager Experience
Skills and Proficiencies:
• Sports Understanding-Collegiate Sports
• Sports Media Talent- College Courses
• Editing and Producing-College Courses
Overall Online Presence:
• Professional Headshot, over 85 connections, Multiple
news paper articles and websites about my athletic
career. Grade: Average to Good, 50 out of 100

11. BRAND POSITION
For Sports Talent Recruiters, I provide STORIES
FROM THE PLAYERS THAT CONNECT
DEEPLY WITH THE AUDIENCE because I
CREATE THE EMOTIONAL CONNECTION
BETWEEN THE FANS, THE PLAYER AND THE
GAME.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• FOX NFL SUNDAY
‣ 10/09/22 | TAMPA BAY
• FOX NFL SUNDAY
‣ 10/23/22 | JACKSONVILLE
• FOX NFL SUNDAY
‣ 01/01/23 | ATLANTA
Digital Marketing
• Primary Content: I am starting a sports talk show/ podcast
soon and I will primarily be focusing on wrestling and mixed
martial arts. My content will primarily be posted on YouTube
but you can always find content on my Instagram or blog as
well.
• Primary Tools: Twitter, YouTube, Instagram and TikTok
• Website: I will use it to build my Prescence online and reach
out to talent recruiters for mentoring.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I do not want a mentor that is necessarily at the highest
level I just want a mentor that has a lot of experience
and has seen how this industry has changed. I want to
network and build connections with them while getting
constructive feedback on content.
Formal Education
• Full Sail Univeristy, Dan Patrick School of Sportscasting
B.D. 2024
Technical Skills
• Camera and running opportunities - FOX Sports,
January 2023. This will help me get more experience
with what goes into a gameday. Camera skills, seeing
talent behind the scenes
• Starting play-by-play for Rollins college to develop my
commentating and play by play skills
Soft Skills
• Editing with Adobe Primer Pro at Full Sail University,
August 2022
• Broadcast writing at Full Sail Live, September 2022
• Sound Manager at Full Sail University Sportscasting
Studio, October 2022

14. Noah Latzsch
Hey my name is Noah Latzsch, and I am an ex collegiate wrestler who is
seeking a career as a sports broadcaster. I am trying to build a larger
platform for wrestling fans to be able and watch the sport easier. Can you
help me?”

15. REFERENCES
Leslie Riveria
https://www.linkedin.com/in/leslie-rivera-80638867/
Gene White
https://www.linkedin.com/in/gene-white-1a891a8/
Kim White
https://www.linkedin.com/in/kimberlymurphywhite/
Dawson Shifferd
https://www.linkedin.com/in/dawson-shifferd-205b451a7/
Justin Farmer
https://www.linkedin.com/in/justin-farmer-60a14319/
https://twitter.com/JustinFarmerWSB