2. Michael Harbaugh was born and raised in
Great Bend, Kansas. Michael Graduated from
Great bend high school in 2019. Michael is an
aspiring sportscaster and one day hopes to
call an NFL on television. He has already made
multiple highlight reels just months into the
Sportscasting program. One day Michael
hopes to be calling games for the NFL or
talking about the action afterwords as a sports
analyzer.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Audio and Television Announcer
Hero Archetype - Making people
feel as if they want more and
hoping to make a difference in
peoples lives with the content
provided.
Sportscasting for CBS NFL football
4. • DEMOGRAPHICS: 85% Male,
28-50 years old, Predominately
White, College Educated,
Located in West-America.
• PSYCHOGRAPHICS: Loves
Sports, spends free time
watching reading or talking about
sports.
• IDEAL AUDIENCE MEMBERS:
Stacy Williamson, Senior
Recruiting Manager (ESPN), Gene
White, Talent acquisitions (FOX
Sports)
Recruiters & Hiring Managers at ESPN, NFL Network, and
CBS
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level job at ESPN or FOX sports.
‣Connect with, Sportscasters (at least 20)
around the U.S expanding my network by
December 31, 2023.
Mid Term: (2026)
• Call games for college football or the NFL
preseason.
‣Keep networking with other sportscaster and
get in contact with at least 10 who have
called an actual NFL game by December 31,
2026.
Long Term: (2041)
• Be a top Sportscaster in the NFL for Fox or CBS.
‣Commentate the Super bowl at least once by
December 31, 2041.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Camera Operating 73%
Adobe Premiere Pro 65%
Sports Knowledge 90%
Public Speaking 55%
SOFTHARD
Microsoft excel 20%
Word Processing software 50%
Professional Writing 50%
Telecommunications 35%
SOFTHARD
7. I help NFL Broadcasters increase
Television ratings by knowing the game of
football and entertaining American families
by giving them everything they need to
know about the game.
PROMISE
8. CREDENTIALS
Work Experience:
• 3 years in Sports Radio Broadcasting
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Two time Employee of the month at
sonic
9. COMPETITION
Chris Burns
Industry Experience:
• Currently Rollins Basketball
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Broadcast journalism - endorsements not available
• Story telling- endorsements not available
• Sports play-by-play - endorsements not available
Michael Harbaugh
Overall Online Presence:
• Less than 5 connections, banner image not yet
customized, Professional headshot, lac k of details
throughout profile, no articles published, active on
social media, URL not yet customized
• Grade: Poor, 25 out of 100
Industry Experience:
• 3 Years in sports radio Broadcast
Education:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Leadership Experience:
• 2 time employee of the month at Sonic
Skills and Proficiencies:
• Social Knowledge - 90 endorsements
• Camera Operating- 73 endorsements
• Adobe Premiere Pro - 65 endorsements
Overall Online Presence:
• Less then 5 connections, banner image not yet
customized, semi-professional headshot, no content
pieces, no articles published, very active on personal
social media accounts, URL customized
• Grade: Average, 15 out of 100
10. COMPETITION
Ryan Bowler
Industry Experience:
• None, Enrolled as student
Education:
• Current student enrolled in sportscasting, B.S. at Full
Sail University
Noteworthy Experience:
• One final project.
Skills and Proficiencies:
• Sports coverage - endorsements not listed
• Sports - endorsements not listed
• Broadcasting - endorsements not listed
Michael Harbaugh
Overall Online Presence:
• 2 connections, banner image not yet customized,
banner image not yet customized, Professional
headshot, lack of details throughout profile, no
articles published, active on social media, URL not
yet customized
• Grade: 10 out of 100
Industry Experience:
• 3 Years in sports radio Broadcast
Education:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Leadership Experience:
• 2 time employee of the month at Sonic
Skills and Proficiencies:
• Sports knowledge - 90 endorsements
• Camera Operating- 73 endorsements
• Adobe Premiere Pro - 65 endorsements
Overall Online Presence:
• Less then 5 connections, banner image not yet
customized, semi-professional headshot, no content
pieces, no articles published, very active on personal
social media accounts, URL customized
• Grade: Average, 15 out of 100
11. BRAND POSITION
Making people smile one game at a time by
inspiring people through the sports
broadcasting
MICHAEL HARBAUGH
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Sports PodCon
‣ March 6th | Orlando, FL
• Sportscasting (Big game Celebration) Meetup
‣ Sportscasting students | Full Sail Live
‣ February 2nd | Winter Park, FL
Digital Marketing
• Primary Content: est. podcast called “Real Time Sports with
Michael”; 10-20 min. episodes talking about what’s going on
in the world of Sports; 2 episodes per week, Monday and
Friday
• Primary Tools: Twitter and Youtube - promote podcast
through images and short clips
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase videos and help build my brand
as a content creator
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Sportscaster with at least 15 yrs
of experience in Sports Broadcasting; has called a
professional game, Jan. 2021
Formal Education
• Enrolled in Sportscasting, B.S. expected graduation
date is 2021
Technical Skills
• Can edit videos really well in Adobe Premier Pro
• Started watching videos and getting help to learn
Microsoft excel to better myself in that field, January
2020
Soft Skills
• Will continue to watch sports and expand Sports
Knowledge
• Get a Public Speaking certification- Lynda.com March.
2020
• Take classes on Story Telling, July. 2020
14. Michael Harbaugh
You know how the NFL ratings have been
gradually slipping over the past decade?
Well, what I do is bring the light back into the
game wether the game is a blow out or a nail-biter I
will find a way to make the game interesting, but I also know to never take
away from the audience what they are really there. I am simply there to
paint a picture and help the audience better understand the game of
football and bring clarity to the game at hand. I have been watching
football all my life and no matter the score I always stay interested in the
game and I want America to feel the same way
“
15. REFERENCES
Bowler, R. (2020). Ryan Bowler LinkedIn Profile. Retrieved
January 26, 2020, from https://www.linkedin.com/in/
bowler-ryan/
Burns, C. (2020). Chris Burns LinkedIn Profile. Retrieved
January 26, 2020, from https://www.linkedin.com/in/chris-
burns-85b524199/
ONETOnLine.org. (2020). Summary Report for: 7-3011.00 -
Radio and Television Announcers. (n.d.). Retrieved January
26, 2020, from https://www.onetonline.org/link/summary/
27-3011.00
ESPN. (2020). ESPN Company Page on LinkedIn. Retrieved
January 26, 2020, from https://www.linkedin.com/company/
espn/
FOX Sports. (2020). Fox Sports Company Page. Retrieved
January 26, 2020, from https://www.linkedin.com/company/
foxsports/
