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PERSONAL BRAND EXPLORATION
Cody Watson
Project & Portfolio I: Week 3
August 25th, 2019
The middle child of 7, Cody Watson grew up in
Daytona Beach, Fl. Sports have always been
Cody’s passion as he has played on sports
teams his whole life. After growing up playing
sports Cody has always wanted to become a
commentator of the game, which is why he
choose to attend Full Sail University. His love for
sports allowed him to discover the Sportscasting
Bachelor’s Degree that Full Sail has to offer.
IDENTITY
PROFESSION
Potential Job Titles:
• Announcer
• TV News Anchor
• Morning Show Host
Hero Archetype- Through hard work
and dedication I strive to become
the greatest by changing the world.
By using repetition and overcoming
obstacles to become the best
sportscaster I can be.
Sportscaster for Professional or Collegiate Level
▸ Demographics: 60 % Male,
35-45 years old, Predominantly
White, Married, College
Educated, Located mostly along
the East Coast.
▸ Psychographics: Enjoys the great
outdoors, being active, hanging
out in groups, talking about
sports.
▸ Ideal Audience Members:
Gregory King Jr. Home Inspector
at Pro Inspection Property
Solutions, Olga Chernova Tennis
Coach at Brescia University.
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
GOALS
▸ Short-Term Goal: Immediately after graduating
in January or 2021 from Full Sail University
with my Bachelor’s Degree in Sportscasting my
first goal is to land a job in my career field. The
goal is also to create my own podcast and
have 100 subscribers.
▸ Mid-Term Goal: By December 31st, 2026
approximately 5 years after I have earned my
Bachelor’s Degree I hope to work for ESPN
and have my own show on the network.
Hopefully from the success of the podcast.
▸ Long-Term Goal: By December 31st, 2040 my
goal is to have my own sports network
channel. My goal is also to have invested into a
few sports teams or businesses and be
recognized as the voice of sports.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software 70%
Data Base Software 35%
Time Management 70%
Public Speaking 60%
SOFTHARD
Spreadsheet Software 25%
Word Processing 70%
Speaking 40%
Speech Recognition 90%
SOFTHARD
Ad

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Personal brandwk3

  • 1. PERSONAL BRAND EXPLORATION Cody Watson Project & Portfolio I: Week 3 August 25th, 2019
  • 2. The middle child of 7, Cody Watson grew up in Daytona Beach, Fl. Sports have always been Cody’s passion as he has played on sports teams his whole life. After growing up playing sports Cody has always wanted to become a commentator of the game, which is why he choose to attend Full Sail University. His love for sports allowed him to discover the Sportscasting Bachelor’s Degree that Full Sail has to offer. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Announcer • TV News Anchor • Morning Show Host Hero Archetype- Through hard work and dedication I strive to become the greatest by changing the world. By using repetition and overcoming obstacles to become the best sportscaster I can be. Sportscaster for Professional or Collegiate Level
  • 4. ▸ Demographics: 60 % Male, 35-45 years old, Predominantly White, Married, College Educated, Located mostly along the East Coast. ▸ Psychographics: Enjoys the great outdoors, being active, hanging out in groups, talking about sports. ▸ Ideal Audience Members: Gregory King Jr. Home Inspector at Pro Inspection Property Solutions, Olga Chernova Tennis Coach at Brescia University. Recruiters & Hiring Managers at PBR, PRCA, and CBR TARGET AUDIENCE
  • 5. GOALS ▸ Short-Term Goal: Immediately after graduating in January or 2021 from Full Sail University with my Bachelor’s Degree in Sportscasting my first goal is to land a job in my career field. The goal is also to create my own podcast and have 100 subscribers. ▸ Mid-Term Goal: By December 31st, 2026 approximately 5 years after I have earned my Bachelor’s Degree I hope to work for ESPN and have my own show on the network. Hopefully from the success of the podcast. ▸ Long-Term Goal: By December 31st, 2040 my goal is to have my own sports network channel. My goal is also to have invested into a few sports teams or businesses and be recognized as the voice of sports.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Word Processing Software 70% Data Base Software 35% Time Management 70% Public Speaking 60% SOFTHARD Spreadsheet Software 25% Word Processing 70% Speaking 40% Speech Recognition 90% SOFTHARD
  • 7. AS A PROFESSIONAL SPORTSCASTER, I MAKE THE FANS AT HOME WHO KNOW NOTHING ABOUT SPORTS LEARN AND BECOME INTERESTED. PROMISE
  • 8. CREDENTIALS Work Experience: • 10 years of Landscape and Tree Service Experience. • 3 years of Retail/Grocery Experience. • 1 year of Maintenance Experience. • 4 years of Hospitality Experience. Education: • High School Diploma, Mainland High School (2013) • Sportscasting, B.S., Full Sail University (Exp. 2021) Awards: • No awards yet accumulated.
  • 9. COMPETITION Jake Erickson Industry Experience: • Education: • Current Student enrolled in Sports Marketing, B.S. at Full Sail University Leadership Experience: • No Leadership Experience Shown Skills and Proficiencies: • Social Media Marketing - 1 endorsement • Adobe Creative Suite - 0 endorsement • Public Speaking- 0 endorsements Cody Watson Overall Online Presence: • 48 connections, banner image included customized, personal headshot, no articles published, URL customized • Grade: Average, 25 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • Foreman for Marjenhoff Tree Service for 5 years. Skills and Proficiencies: • Social Media Marketing - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 0 connections, no banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 15 out of 100
  • 10. COMPETITION Jeff Radcliffe Industry Experience: • Broadcaster for MLS Pro Team Orlando City for 3 years Education: • Virginia Tech (1991-1995) B.A. Communication Studies Noteworthy Experience: • Broadcaster for Orlando City MLS Pro Team (2015-2018) • Course Director Full Sail University (2019-Present) Skills and Proficiencies: • Broadcast - 36 endorsements • Television - 29 endorsements • Video Production - 25 endorsements Cody Watson Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Awesome 85 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • Foreman for Marjenhoff Tree Service for 5 years. Skills and Proficiencies: • Social Media Marketing - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 0 connections, no banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 15 out of 100
  • 11. BRAND POSITION Showcasing charisma, honesty and leadership like no other Cap is viewed as a top notch role model. CODY “THE CAPTAIN” WATSON Cody earned the name “Cap/ The Captain” from his buddies from school, as he was viewed as a leader.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2019 Pop Warner Super Bowl ‣ December 6- December 14, 2019 Orlando, FL ‣ The Jr. NBA Global Championship ‣ August 6- August 11, 2019 Orlando, FL • Disney Cup International ‣ July 13 - July 19, 2020 | Orlando, FL Digital Marketing • Primary Content: • Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level sportscaster who can help me throughout my time at Full Sail. Formal Education • Complete Sportscasting, B.S. by expected graduation date in 2020 Technical Skills • Word Processing Software • Spreadsheet Software Soft Skills • Public Speaking • Active Listening • Critical Thinking
  • 14. Cody Watson You know how most sportscasters are vague and boring? Well what if I told you I had a solution on how to find someone who is enthusiastic and fun. Giving an upcoming sportscaster like me a chance to showcase my talents and succeed. “
  • 15. REFERENCES ▸ https://www.linkedin.com/in/gregory- king-jr-95b8a8167/ ▸ https://www.linkedin.com/in/olga- chernova-2731627b/ ▸ https://www.onetonline.org/link/ summary/27-3011.00 ▸ https://www.kayeputnam.com/ ▸ https://www.espnwwos.com/events/ ▸ http://fsbizsite.com/cwatson2/ ▸ http://www.sportscastingcareers.com/ SMG/wp-content/uploads/Sportscaster- Live-at-Football-Game.jpg