this is for portfolio 1

1. PERSONAL BRAND EXPLORATION
Josh Leino
Project & Portfolio I: Week 3
April 1, 2019

2. As the oldest of four, Josh Leino grew in in
Columbus Ohio. This is where he would come to
find his passion for sports.He’s been an avid
Ohio State fan his entire life and dreams of one
day being able to cover Ohio State as a job.
After couple years of working a Abercrombie and
Fitch, Josh enrolled in the Sportscasting
program at Full Sail University where he’s
focused on developing his broadcasting skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Assistant Director
• Multimedia Journalist
• Social Media Freelancer
The Entertainer - The Entertainer is
a bit of a rogue archetype, more
interested in the experiences of the
present than a perfectly-designed
legacy or the cold rigidity of mere
facts.
A content Creator in the Sports Industry

4. • DEMOGRAPHICS: 80%Male,
18-35 years old, Single, Located in
middle-America.
• PSYCHOGRAPHICS: Enjoys
going out the Bar with friends,
Watching Sports, and those who
are passionate about sports.
• IDEAL AUDIENCE
MEMBERS:Dave Portnoy,
Founder(Barstool Sports), ESPN
Recuiters(ESPN), any Social
Media Team.
Recruiters & Hiring Managers at Barstool Sports, ESPN, and
BTN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Move back to Columbus and begin doing my own
freelance work.
‣ Connect with other freelancers and maybe
some companies, to notice trends in the
market and find a away to cover sports
differently
Mid Term: (2025)
• Become a Freelance Producer and Editor at Barstool
Sports .
‣ Expand overall coverage from just Ohio State
to the rest of the industry. Use connections to
get access to athletes and bring in a new era
of sports. content
Long Term: (2040)
• Establish my own Platform where I take my
knowledge and experience and begin a new social
platform doe athletes and their fans.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Social Media Marketing 87%
Brand Marketing 65%
Time Management 70%
Public Speaking 80%
SOFTHARD

7. I have a podcast that takes the major stories
in the Sports world and dwindles them down
into a 10 minuet podcast that helps people
stay ahead of Bar Conversations with their
pals .
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years of Retail at Abercrombie and
Fitch
• 2 of service at Muirfield Village Golf Club
Education:
• Sportscasting
• B.S., Full Sail University (Exp. 2020)

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Josh Leino
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 3 Years as a Brand Rep for Abercrombie
And Fitch
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Head Brand Representitive At Abercrombie and Fitch
• Played Four years of Varsity Baseball in high-school.
Skills and Proficiencies:
• Social Media Marketing - 10 endorsements
• Powerpoint - 6 endorsements
• Public Speaking - 5 endorsements
Overall Online Presence:
• About 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, sporadically
active on personal social media accounts, URL not
customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 3 Years as a Brand Rep for Abercrombie
And Fitch
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Head Brand Representative At Abercrombie and Fitch
• Played Four years of Varsity Baseball in high-school.
Skills and Proficiencies:
• Social Media Marketing - 10 endorsements
• Powerpoint - 6 endorsements
• Public Speaking - 5 endorsements
Overall Online Presence:
• About 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, sporadically
active on personal social media accounts, URL not
customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Bringing Passion, Knowledge and Humor to
the sports industry. Opening up a door to a
new hobby for people who don’t regularly
follow sports .
JOSH LEINO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Game Changers Conference
‣ September 17, 2019 New York, New York
• 2019 Endeavor Streaming sports Media and Technology
conference November 12-13, 2019 Marina del Ray, Ca
Digital Marketing
• Primary Content: The No Nonsense Podcast. A podcast where
Josh covers the big stories in the Sports world and discusses
them in a brief 10 minuets.
• Primary Tools: Twitter and Instagram - promote podcast
through 30 sec. promo videos.
Soundcloud- where we store and share our podcast
Website: Full Sail digital portfolio site to showcase school
work;Use is to show off sports knowledge and embed podcast
episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
Looking for a Mentor, someone who has been involved in the
sports industry who has at least 10 years of experience
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Set up Moodboards from lynda.com June, 2019
Soft Skills
• On air experience
• Knowledge of Adobe Creative Cloud
• Social Media Marketing

14. Josh Leino
You know that it is hard to keeping up with all
the top sporting events that are going on in the
world every day. Well what I do is gather up all the
trending sports topics in a particular week and dwindle all the
news down to a 10 minuet weekly mini podcast where I give you all the
information you need, as well as my unbiased opinion on all the big topics
that are going on in the sports world so that you can stay in the loop with
out having to watch every event.
“

15. REFERENCES
ESPN hiring ESPN Social Media Internship - Fall 2019 in Bristol, CT, US. (n.d.).
Retrieved June 23, 2019, from https://www.linkedin.com/jobs/view/
1308524960
Multimedia Journalist Jobs in Columbus, OH - Sinclair Broadcast Group. (n.d.).
Retrieved June 23, 2019, from https://www.careerbuilder.com/job/
j3q21r5yty5ccdhpy20?siteid=cbpar_careeronestop001
The Barrington School. (n.d.). Retrieved June 23, 2019, from https://www.indeed.com/
viewjob?
jk=e7a18f524ac6e326&qd=gMF-077E7aWVyicXRrUZA69cIhtabTRgnEVRun
oTHwUopI6p84e-
ygga7MmKvS1XgPHDQg1XkPIitkIIVF4vYeNVojV7BDPLIuPXQebhhXORa
Vzsw-
FCxhQsjy1xy43THiRmgEOZPKxLN7CkBqZBvqBhDACQWpMSP0l8EW_n
Vt2vxxpEQULV-Hy-
DA_NSO0sYV1hEhMnI7WMlrN22_yku8XJK0Cgpi8_nbljcXe8k_wep6I5-
twM7jC8td-9rGTG&chnl=careeronestop&atk=1de2mduqg4ttr800&utm_sourc
e=publisher&utm_medium=organic_listings&utm_campaign=affiliate
Working at Barstool Sports. (n.d.). Retrieved June 23, 2019, from https://
www.glassdoor.com/Overview/Working-at-Barstool-Sports-
EI_IE891717.11,26.htm
Working at ESPN. (n.d.). Retrieved June 23, 2019, from https://www.glassdoor.com/
Overview/Working-at-ESPN-EI_IE13401.11,15.htm