William Powell Jr is pursuing a career in sports broadcasting. He currently attends Full Sail University and is studying sportscasting. His goals are to grow his social media following to 50,000 by 2028, have a podcast with 300,000 listeners by 2040, and obtain his own sports show on a major network by 2045. Powell aims to utilize his passion for sports and lively personality to stand out as a broadcaster.

1. PERSONAL BRAND EXPLORATION
William Powell Jr
Project & Portfolio I: Week 1
6-29-23

2. My name is William David Powell Jr . I
currently live in Vale Oregon and own/work
on my family’s ranch called Fly’n W Ranch.
My core values are I am strong in my beliefs
and I won’t change my views for anyone. I
was taught on having a strong work ethic
from my father. My love for sports started
when I started dirt bike racing which I have
done for my whole life since I was 3 and
growing up playing football, and wrestling . I
walked on to the University of Montana for
football after high school but my playing
career ended do to injury’s. After that is when
I turned to becoming an sportscaster as I
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and
Radio Disc Jockey
• Morning Show Host
• Host
The Hero - The Hero Brand
Archetype embodies strength, skill,
and mental fortitude. The Hero
seeks continual self improvement
and
fi
ght for others who can’t stand
up for themselves.
Broadcaster for Sports
Picture Relevant
to Your Industry
Goes Here

4. PROFILE
PICTURE
Hiring Managers Sports Networks
TARGET AUDIENCE
Melissa Hammier
Outreach Plan:
• One task I would do before contacting this person is
having a package of all my work for her to see.
• One example of how I plan on contacting this person is
through email.
• Since I would do my communication through email I
would expect her to busy. I would follow up with her
about 2-3 weeks.
PROFILE
PICTURE HR Director at NBC Sports
Amy Riley
Outreach Plan:
• The tasked I would do before contacting her is do my
research on the job I would like and the experience I
have in it.
• One example of how I plan on contacting person is
through message on LinkedIn.
• With doing communication through LinkedIn I would
follow up with her about 1 week.
SR Recruiter at ESPN
Gene White
Outreach Plan:
• The tasked I would
fi
ll out the website form and listing
my abilities to do the job.
• One example of how I plan on contacting this person is
through Fox’s website.
• With having to go through Fox’s website I can imagine
it would take longer so I would follow up in 2-4weeks.
PROFILE
PICTURE Director Talent at FOX Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Growing My Social Media followers by 50,000 before 2028. As
well as starting a podcast about sports.
‣ So from 2025-2028 I hope to gain 50,000 followers on
Facebook, Instagram and Twitter. I plan on doing this
by making more internet content as well as starting a
podcast after reaching 10,000 new followers.
Mid Term: (2035)
• To have a podcast about sports and have 300,000 listeners before
2040.
‣ I plan on doing this by making content that everyone likes
so I keep getting new listeners. I plan on promoting my
podcast on every social media as well as sending emails
to higher networks to see if they would want to partner
up.
Long Term: (2045)
• Have my own sports show on any of the main sporting networks.
‣ I plan on having a big enough following from people and a
show with a big hit that am able to have to have my own
show at ESPN. I plan on doing this by having close to a
million followers through social media and the podcast.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SOFT
HARD
Novice / Adept / Expert
Keynote Novice / Adept / Expert
Eagerness Novice / Adept / Expert
Communication Novice / Adept / Expert
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Video Editing

7. I can be a great sportscaster because I do
my research and I also have a great
knowledge of multiple sports.
PROMISE

8. CREDENTIALS
Work Experience: 2019-2020
• Interned at my old high school covering
all sports.
• Interviewed players after games.
• Experience with video editing.
Education:
• Sportscaster, B.S., Full Sail University 2025
Awards:
• I’ve Volunteered at other high schools
covering sports as well. From Writing
stories to interviews with players and
coaches.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Dan Hanson
Industry Experience:
• 6 years working in local Television
Education:
• Graduated from Full Sail University in Sportscasting,
B.S. Dan Patrick School of Sportscasting in. Feb 2022
Leadership Experience:
• In charge of production of the weekend newscast
Skills and Pro
fi
ciencies:
• Adobe Premiere Pro - 0 endorsements
• Keynote - 0 endorsements
• Adobe Photoshop - 0 endorsements
William Powell
Overall Online Presence:
• 171 connections, banner not customized, professional
headshot, detailed pro
fi
le, one published articles,
sporadically active on personal social media
accounts, URL customized
• Grade: Superior, 79 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Current Student enrolled in Sportscasting, B.S. at
Full Sail University Dan Patrick School of
Sportscasting
Leadership Experience:
None
Skills and Pro
fi
ciencies:
• Quick Time - 0 endorsements
• Powerpoint - 0 endorsements
• Keynote- 0 endorsements
Overall Online Presence:
• 2 connections, Banner image, amateur headshot,
detailed in pro
fi
le, no articles, active on other social
media accounts, No URL Customized.
• Grade: Poor, 10 out of 100

10. COMPETITION
Stephen A. Smith
Noteworthy Experience:
• Sports Reporter for 15 years.The Philadelphia
Inquirer
• Journalist/Commentator for 19 years. ESPN
William Powell
HEADSHOT HEADSHOT
Industry Experience:
• 19 years as an Journalist/
Commentator
Education:
• Bachelor’s degree, Mass Communication/Media
Studies From Winston-Salem State University 1992
Skills and Pro
fi
ciencies:
• Writing Articles - 10 endorsements
• Sports Specialist - 10 endorsements
• Social Media - 10 endorsements
Overall Online Presence:
• 85,398 Followers, banner image customized,
professional of headshot, detailed pro
fi
le, Multiple
published articles, active on other social media,
LinkedIn URL customized
• Grade: Superior, 100 out of 100
Industry Experience:
• None
Education:
• Current Student enrolled in Sportscastings, B.S. at
Full Sail University Dan Patrick School of
Sportscasting
Leadership Experience:
None
Skills and Pro
fi
ciencies:
• Quick Time - 0 endorsements
• Powerpoint - 0 endorsements
• Keynote - 0 endorsements
Overall Online Presence:
• 2 connections, Banner Image, amateur headshot,
detailed in pro
fi
le, No published articles , active on
other social media accounts, No URL Customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
I am someone that goes 100 percent into what I
believe. Sports have been my whole life I am very
passionate about bring more people to the sports
world and show them how sports can make your
life a whole lot better. I can make sports so much
interesting with my passion and keep the peoples
attention with a lively energized personality.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ 10-12-23 | Winston-Salem NC
• Broadcasters Sportscasters Mentoring Group
‣ 9-27-23 | Virtual
• Play by Play Sports Broadcasting Camps
‣ 2-14-24 | Zoom Meeting
Digital Marketing
• Primary Content: The content I plan on making is game
highlights and player highlight of all sports. As well as
making projections in free agency or in the drafts.
• Primary Tools: The social media networks I would use
would be the following. Facebook, Instagram, Twitter,
Youtube. YouTube would be for the video of highlights and
videos of the projections. All other networks would to help
push out my content on YouTube.
• Website: I will use my portfolio to help keep all the work I
have done and continue to make and show future
employers and clients that I know what I am doing.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to
fi
nd a mentor of someone that comes from a
similar background of mine. There career path should
be in the Sports Broadcasting. There experience should
be at least 10-15 years in the industry. I hope to
fi
nd this
person before 2026.
Formal Education
• Sportscasting Degree Full Sail University
Technical Skills
• PhotoShop Essential Training - Linkedin Learning,
09/23
• Content Creation Strategy and Tools - Linkedin
Learning, 12/23
• Introduction to Video Editing - Linkedin Learning,
01/24
Soft Skills
• Speaking Con
fi
dently and Effectively - Linkedin
Learning, 10/23
• Managing Your Anxiety While Presenting -
Linkedin Learning, 02/24
• Producing Professional Audio and Video Podcast
-Linkedin Learning, 05/24

14. William Powell
To many sportscaster nowadays sound to
robotic. Well that is not the case with me I use my
experience and also my passion love and personality in the game to
bring it to life in the broadcasting for the audience. Many of my
professors at Full Sail University in the Sportscasting program have
liked my work and have said they love the passion in my voice.
“
Picture of You
Goes Here

15. REFERENCES
Abrahams M.(2023) Matt Abrahams LinkedIn Learning
Managing Your Anxiety While Presenting. Retrieved July
1, 2023, from https://www.linkedin.com/learning/
managing-your-anxiety-while-presenting/calm-and-
con
fi
dent-presenting?u=50813145
Adult Sports Broadcasting Experience.(2023) Retrieved
July 1, 2023, from https://www.playbyplaycamps.com/
adult-camp
Broadcasters Sportcasters Mentoring Group.(2023)
Retrieved July 1, 2023, from https://
www.broadcastingschool.com/sportscasting/
Harrington R.(2023) Richard Harrington LinkedIn
Learning Producing Professional Audio and Video Podcast.
Retrieved July 1, 2023, from https://www.linkedin.com/
learning/producing-professional-audio-and-video-
podcasts/professional-audio-and-video-podcasts?
u=50813145Kennedy A.(2023). Ashley Kennedy LinkedIn
Learning Introduction to Video Editing. Retrieved July 1,
2023, from https://www.linkedin.com/learning/
introduction-to-video-editing/welcome?u=50813145
Kost J.(2023). Julieanne Kost LinkedIn Learning
Photoshop 2022 Essential Training. Retrieved July 1, 2023,
from
https://www.linkedin.com/learning/photoshop-2022-
essential-training/welcome-to-photoshop-essential-
training?u=50813145
Mockaitis P.(2023) Peter Mockaitis LinkedIn Learning
Speaking Con
fi
dently and Effectively. Retrieved July 1,
2023, from https://www.linkedin.com/learning/speaking-
con
fi
dently-and-effectively/great-speaking-skills-are-a-
must-have?u=50813145
National Sports Media Association.(2023) Retrieved July 1,
2023, from https://nationalsportsmedia.org/
ONETOnLine.org(2023).Summary Report for: 27-3011.00-
Radio and Television Announcers.Retrieved July 1,2023,
from https://www.onetonline.org/link/summary/
27-3011.00
Hanson D.(2023).Dan Hanson LinkedIn Pro
fi
le. Retrieved
July 1, 2023, from https://www.linkedin.com/in/
danielahanson8/
Smith S.(2023).Stephen A Smith LinkedIn Pro
fi
le.
Retrieved July 1, 2023, from https://www.linkedin.com/in/
stephen-a-smith-763b31194/
Yung J.(2023). Joanna Yung LinkedIn Learning Content
Creation Strategy and Tools. Retrieved July 1, 2023, from
https://www.linkedin.com/learning/content-creation-
strategy-and-tools/learning-content-creation-strategy-
and-tools?u=50813145