SlideShare a Scribd company logo

Young personal brandcanvaspdf

1
1

P&P1 Wk 3

Young personal brandcanvaspdf

1 of 15
Download to read offline
PERSONAL BRAND EXPLORATION
Christopher Young
Project & Portfolio I: Week 3
June 22, 2019
The middle child of three siblings, Christopher
Young grew up in Gulfport, Mississippi where
his passion for all things sports began. He’s
always wanted to end up on screen giving his
insight on sports and making that into a
career. During his seven years in the U.S. Air
Force, Christopher enrolled in the Dan Patrick
School of Sportscasting program at Full Sail
University where he focused on and
developed his on camera and vocal skills.
IDENTITY
PROFESSION
Potential Job Titles:
• Sports Writer
• Television Reporter
• Announcer
Entertainer Archetype - being
charismatic and dazzling to light
up the world so that you make the
people feel entertained. Making
people feel amused, happy and
stimulated is the goal.
Sportscaster for Professional Television Network
• DEMOGRAPHICS:70% Male.
18-45 years old. All Races,
Single or Married. College
Educated. Located in larger
cities in the U.S.
• PSYCHOGRAPHICS: Enjoys each
moment and finds pleasure in
doing for others. Polite and
social. Work-driven people.
• IDEAL AUDIENCE MEMBERS:
Paul Richardson. SVP HR
(ESPN), Enrique Carvajal. Vice
President HR (FOX), Cristin Dunn.
SR. Talent Booker and
Recruitment (NBC Sports)
Recruiters & Hiring Managers at ESPN, FOX Sports, NBC
Sports, and TNT
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2021)
• Earn an internship position for a media outlet
doing behind the scenes works.
‣Connect with, and send a follow up greeting
email to, 25 ESPN, FOX Sports, NBC Sports
and TNT team members on LinkedIn by
August 30, 2020.
Mid Term: (2025)
• Transition between sideline reporting and
anchoring positions from one of the above
networks.
‣Expand my brand so that it can be
recognizable by the public creating more
high-end connections with executives.
Long Term: (2040)
• Establish my own TV show for Sports Debate and
sports talk.
• Become well known in sports broadcasting
and influence the youth.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Creation 82%
Adobe Creative Suite 70%
Time Management 92%
Public Speaking 90%
SOFTHARD
Speaking 80%
Active Listening 70%
Professional Writing 82%
Storytelling Capabilities 85%
SOFTHARD
Ad

Recommended

Timothy Wolking Digital Portfolio PB Project 1
Timothy Wolking Digital Portfolio PB Project 1Timothy Wolking Digital Portfolio PB Project 1
Timothy Wolking Digital Portfolio PB Project 1TimothyWolking
 
K faison personal brand keynote 02,2020
K faison personal brand keynote 02,2020K faison personal brand keynote 02,2020
K faison personal brand keynote 02,2020JaviFaison
 
Personal brandcanvasalexander
Personal brandcanvasalexanderPersonal brandcanvasalexander
Personal brandcanvasalexanderCARLALEXANDER14
 
Personal brand canvas Nate Davis 2019
Personal brand canvas Nate Davis 2019Personal brand canvas Nate Davis 2019
Personal brand canvas Nate Davis 2019NathanielDavis30
 
Katie Trainor Brand Exploration
Katie Trainor Brand Exploration Katie Trainor Brand Exploration
Katie Trainor Brand Exploration katietrainor1
 

More Related Content

What's hot

Wright khari mbs_pb_2021-08(1)
Wright khari mbs_pb_2021-08(1)Wright khari mbs_pb_2021-08(1)
Wright khari mbs_pb_2021-08(1)KhariWright
 
Antonio Ortiz week Project1 (Exploring Your Personal Brand)
Antonio Ortiz week Project1 (Exploring Your Personal Brand)Antonio Ortiz week Project1 (Exploring Your Personal Brand)
Antonio Ortiz week Project1 (Exploring Your Personal Brand)AntonioOrtiz166
 
Somalia Howard 's Music Business Portofolio
Somalia Howard 's Music Business PortofolioSomalia Howard 's Music Business Portofolio
Somalia Howard 's Music Business PortofolioSomaliaHoward
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationClarissaSchmidt2
 
Personal brandcanvas kelly adolph
Personal brandcanvas kelly adolphPersonal brandcanvas kelly adolph
Personal brandcanvas kelly adolphkellya81
 
Personal Brand Exploration - Hannah Greve
Personal Brand Exploration - Hannah GrevePersonal Brand Exploration - Hannah Greve
Personal Brand Exploration - Hannah GreveHannahGreve
 
Personal brandexploration
Personal brandexplorationPersonal brandexploration
Personal brandexplorationTyrelleCrumpler
 
Jonathan Seward Personal Brand Exploration
Jonathan Seward Personal Brand ExplorationJonathan Seward Personal Brand Exploration
Jonathan Seward Personal Brand ExplorationJonathanSeward2
 
Personal Brand Tessa Merlo-Taylor
Personal Brand Tessa Merlo-TaylorPersonal Brand Tessa Merlo-Taylor
Personal Brand Tessa Merlo-TaylorTessaMerloTaylor
 
Gary's Personal Brand
Gary's Personal Brand Gary's Personal Brand
Gary's Personal Brand GaryMervin
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrandKennyKelly5
 
Personal Brand Exploration - James Marshall
Personal Brand Exploration - James MarshallPersonal Brand Exploration - James Marshall
Personal Brand Exploration - James MarshallJames Marshall
 
Cassie Kinner's Personal Brand
Cassie Kinner's Personal BrandCassie Kinner's Personal Brand
Cassie Kinner's Personal BrandCassieKinner
 

What's hot (18)

RESUME by Alicia Shillcock
RESUME by Alicia ShillcockRESUME by Alicia Shillcock
RESUME by Alicia Shillcock
 
Wright khari mbs_pb_2021-08(1)
Wright khari mbs_pb_2021-08(1)Wright khari mbs_pb_2021-08(1)
Wright khari mbs_pb_2021-08(1)
 
Antonio Ortiz week Project1 (Exploring Your Personal Brand)
Antonio Ortiz week Project1 (Exploring Your Personal Brand)Antonio Ortiz week Project1 (Exploring Your Personal Brand)
Antonio Ortiz week Project1 (Exploring Your Personal Brand)
 
Lj week 3 copy
Lj week 3 copyLj week 3 copy
Lj week 3 copy
 
Personal brand
Personal brandPersonal brand
Personal brand
 
Somalia Howard 's Music Business Portofolio
Somalia Howard 's Music Business PortofolioSomalia Howard 's Music Business Portofolio
Somalia Howard 's Music Business Portofolio
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Personal brandcanvas kelly adolph
Personal brandcanvas kelly adolphPersonal brandcanvas kelly adolph
Personal brandcanvas kelly adolph
 
Personal Brand Exploration - Hannah Greve
Personal Brand Exploration - Hannah GrevePersonal Brand Exploration - Hannah Greve
Personal Brand Exploration - Hannah Greve
 
Personal brandexploration
Personal brandexplorationPersonal brandexploration
Personal brandexploration
 
JPY PB1
JPY PB1JPY PB1
JPY PB1
 
Jonathan Seward Personal Brand Exploration
Jonathan Seward Personal Brand ExplorationJonathan Seward Personal Brand Exploration
Jonathan Seward Personal Brand Exploration
 
Personal Brand Tessa Merlo-Taylor
Personal Brand Tessa Merlo-TaylorPersonal Brand Tessa Merlo-Taylor
Personal Brand Tessa Merlo-Taylor
 
Gary's Personal Brand
Gary's Personal Brand Gary's Personal Brand
Gary's Personal Brand
 
Kelly personalbrand
Kelly personalbrandKelly personalbrand
Kelly personalbrand
 
Personal Brand Exploration - James Marshall
Personal Brand Exploration - James MarshallPersonal Brand Exploration - James Marshall
Personal Brand Exploration - James Marshall
 
heidi_zimmerman_resume
heidi_zimmerman_resumeheidi_zimmerman_resume
heidi_zimmerman_resume
 
Cassie Kinner's Personal Brand
Cassie Kinner's Personal BrandCassie Kinner's Personal Brand
Cassie Kinner's Personal Brand
 

Similar to Young personal brandcanvaspdf

Personal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoPersonal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoAlbert Prieto
 
Personal brandcanvas
Personal brandcanvasPersonal brandcanvas
Personal brandcanvasRyanBowler3
 
Personal Brand Exploration - Sebastian Orrego
Personal Brand Exploration - Sebastian OrregoPersonal Brand Exploration - Sebastian Orrego
Personal Brand Exploration - Sebastian OrregoSebastianOrrego5
 
Miller_Daniel_SCBS_PB1_2023-05.pdf
Miller_Daniel_SCBS_PB1_2023-05.pdfMiller_Daniel_SCBS_PB1_2023-05.pdf
Miller_Daniel_SCBS_PB1_2023-05.pdfDanielMiller375312
 
Personal brand exploration keynote - Andrew Cook
Personal brand exploration keynote - Andrew CookPersonal brand exploration keynote - Andrew Cook
Personal brand exploration keynote - Andrew Cookatcook88
 
Personal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounPersonal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounDanyShamoun
 
Personal Brand Jose Guevara
Personal Brand Jose GuevaraPersonal Brand Jose Guevara
Personal Brand Jose GuevaraJoseGuevara122
 
P&p 1 personal brand exploration
P&p 1   personal brand explorationP&p 1   personal brand exploration
P&p 1 personal brand explorationMatthewEhlers1
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand explorationTreverNelsen
 
Dhameer Conaway Personal Brand Exploration
Dhameer Conaway Personal Brand ExplorationDhameer Conaway Personal Brand Exploration
Dhameer Conaway Personal Brand ExplorationDhameerConaway
 
Kyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyleAbercrombie2
 
josh leino's Personal brandcanvas
josh leino's Personal brandcanvas josh leino's Personal brandcanvas
josh leino's Personal brandcanvas JoshuaLeino1
 
Personal brand - Tommy Castro
Personal brand - Tommy CastroPersonal brand - Tommy Castro
Personal brand - Tommy CastroTomasCastro27
 
Darius Thomas Personal Branding Template
Darius Thomas Personal Branding TemplateDarius Thomas Personal Branding Template
Darius Thomas Personal Branding Templatedariusthomas10
 

Similar to Young personal brandcanvaspdf (20)

Personal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert PrietoPersonal Brand Exploration -Albert Prieto
Personal Brand Exploration -Albert Prieto
 
Personal brandwk3
Personal brandwk3Personal brandwk3
Personal brandwk3
 
Personal brandcanvas
Personal brandcanvasPersonal brandcanvas
Personal brandcanvas
 
Personal Brand Exploration - Sebastian Orrego
Personal Brand Exploration - Sebastian OrregoPersonal Brand Exploration - Sebastian Orrego
Personal Brand Exploration - Sebastian Orrego
 
Miller_Daniel_SCBS_PB1_2023-05.pdf
Miller_Daniel_SCBS_PB1_2023-05.pdfMiller_Daniel_SCBS_PB1_2023-05.pdf
Miller_Daniel_SCBS_PB1_2023-05.pdf
 
Personal brand exploration keynote - Andrew Cook
Personal brand exploration keynote - Andrew CookPersonal brand exploration keynote - Andrew Cook
Personal brand exploration keynote - Andrew Cook
 
Personal brand 1
Personal brand 1Personal brand 1
Personal brand 1
 
P&P Week 3 Project
P&P Week 3 ProjectP&P Week 3 Project
P&P Week 3 Project
 
Personal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounPersonal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamoun
 
Personal Brand Jose Guevara
Personal Brand Jose GuevaraPersonal Brand Jose Guevara
Personal Brand Jose Guevara
 
P&p 1 personal brand exploration
P&p 1   personal brand explorationP&p 1   personal brand exploration
P&p 1 personal brand exploration
 
Personal brandcanvas
Personal brandcanvasPersonal brandcanvas
Personal brandcanvas
 
Personal Brand Canvas
Personal Brand CanvasPersonal Brand Canvas
Personal Brand Canvas
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand exploration
 
Dhameer Conaway Personal Brand Exploration
Dhameer Conaway Personal Brand ExplorationDhameer Conaway Personal Brand Exploration
Dhameer Conaway Personal Brand Exploration
 
Kyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdfKyle_Abercrombie_SC_PB1_2022_October.pdf
Kyle_Abercrombie_SC_PB1_2022_October.pdf
 
josh leino's Personal brandcanvas
josh leino's Personal brandcanvas josh leino's Personal brandcanvas
josh leino's Personal brandcanvas
 
Personal Brand Canvas
Personal Brand CanvasPersonal Brand Canvas
Personal Brand Canvas
 
Personal brand - Tommy Castro
Personal brand - Tommy CastroPersonal brand - Tommy Castro
Personal brand - Tommy Castro
 
Darius Thomas Personal Branding Template
Darius Thomas Personal Branding TemplateDarius Thomas Personal Branding Template
Darius Thomas Personal Branding Template
 

Recently uploaded

CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxAnupkumar Sharma
 
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASMaria Lucia Céspedes
 
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONLIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONSayali Powar
 
Digital Storytelling Community Launch!.pptx
Digital Storytelling Community Launch!.pptxDigital Storytelling Community Launch!.pptx
Digital Storytelling Community Launch!.pptxJisc
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzRay Poynter
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxKatherine Villaluna
 
Media Relations for Public Relations Class
Media Relations for Public Relations ClassMedia Relations for Public Relations Class
Media Relations for Public Relations ClassCorinne Weisgerber
 
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)satyanshp7890
 
2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptxMaryPotorti1
 
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfWriting Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfMr Bounab Samir
 
D.pharmacy Pharmacology 4th unit notes.pdf
D.pharmacy Pharmacology 4th unit notes.pdfD.pharmacy Pharmacology 4th unit notes.pdf
D.pharmacy Pharmacology 4th unit notes.pdfSUMIT TIWARI
 
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptx
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptxFILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptx
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptxmarielouisemiranda1
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaFaheema Hasan
 
2023 MAP Data Analysis - St. Louis Region
2023 MAP Data Analysis - St. Louis Region2023 MAP Data Analysis - St. Louis Region
2023 MAP Data Analysis - St. Louis RegionThe Opportunity Trust
 
Bayesian Analysis Fundamentals with Examples
Bayesian Analysis Fundamentals with ExamplesBayesian Analysis Fundamentals with Examples
Bayesian Analysis Fundamentals with ExamplesTushar Tank
 
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...Nguyen Thanh Tu Collection
 
Different types of animal Tissues DMLT .pptx
Different types of animal Tissues DMLT .pptxDifferent types of animal Tissues DMLT .pptx
Different types of animal Tissues DMLT .pptxPunamSahoo3
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of BeliefsRay Poynter
 
Appendicular SkeletonSystem PPT.....pptx
Appendicular SkeletonSystem PPT.....pptxAppendicular SkeletonSystem PPT.....pptx
Appendicular SkeletonSystem PPT.....pptxRenuka N Sunagad
 

Recently uploaded (20)

CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptxCONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
CONCEPTS OF ENVIRONMENT & ECOSYSTEM.pptx
 
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRASACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
ACTIVIDAD DE CLASE No 1 - SOPA DE LETRAS
 
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATIONLIPIDS UNIT ONE BIOMOLECULE PRESENTATION
LIPIDS UNIT ONE BIOMOLECULE PRESENTATION
 
Digital Storytelling Community Launch!.pptx
Digital Storytelling Community Launch!.pptxDigital Storytelling Community Launch!.pptx
Digital Storytelling Community Launch!.pptx
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
 
Media Relations for Public Relations Class
Media Relations for Public Relations ClassMedia Relations for Public Relations Class
Media Relations for Public Relations Class
 
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)
LIGHT,MIRROR,REFLECTION& REFRACTION. (Optometric optics)
 
2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx2.15.24 The Birmingham Campaign and MLK.pptx
2.15.24 The Birmingham Campaign and MLK.pptx
 
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdfWriting Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
Writing Agony Letter & If type O+1 & Diphthongs + Text “Arab Science”.pdf
 
D.pharmacy Pharmacology 4th unit notes.pdf
D.pharmacy Pharmacology 4th unit notes.pdfD.pharmacy Pharmacology 4th unit notes.pdf
D.pharmacy Pharmacology 4th unit notes.pdf
 
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptx
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptxFILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptx
FILIPINO 7 IKATLO AT IKAAPAT NA LINGGO 3RD QUARTER.pptx
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic Leukemia
 
2023 MAP Data Analysis - St. Louis Region
2023 MAP Data Analysis - St. Louis Region2023 MAP Data Analysis - St. Louis Region
2023 MAP Data Analysis - St. Louis Region
 
Bayesian Analysis Fundamentals with Examples
Bayesian Analysis Fundamentals with ExamplesBayesian Analysis Fundamentals with Examples
Bayesian Analysis Fundamentals with Examples
 
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...
50 ĐỀ THI THỬ TỐT NGHIỆP THPT TIẾNG ANH 2024 CÓ GIẢI CHI TIẾT - GIỚI HẠN KHO...
 
Different types of animal Tissues DMLT .pptx
Different types of animal Tissues DMLT .pptxDifferent types of animal Tissues DMLT .pptx
Different types of animal Tissues DMLT .pptx
 
Caldecott Medal Book Winners and Media Used
Caldecott Medal Book Winners and Media UsedCaldecott Medal Book Winners and Media Used
Caldecott Medal Book Winners and Media Used
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
 
Appendicular SkeletonSystem PPT.....pptx
Appendicular SkeletonSystem PPT.....pptxAppendicular SkeletonSystem PPT.....pptx
Appendicular SkeletonSystem PPT.....pptx
 

Young personal brandcanvaspdf

  • 1. PERSONAL BRAND EXPLORATION Christopher Young Project & Portfolio I: Week 3 June 22, 2019
  • 2. The middle child of three siblings, Christopher Young grew up in Gulfport, Mississippi where his passion for all things sports began. He’s always wanted to end up on screen giving his insight on sports and making that into a career. During his seven years in the U.S. Air Force, Christopher enrolled in the Dan Patrick School of Sportscasting program at Full Sail University where he focused on and developed his on camera and vocal skills. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sports Writer • Television Reporter • Announcer Entertainer Archetype - being charismatic and dazzling to light up the world so that you make the people feel entertained. Making people feel amused, happy and stimulated is the goal. Sportscaster for Professional Television Network
  • 4. • DEMOGRAPHICS:70% Male. 18-45 years old. All Races, Single or Married. College Educated. Located in larger cities in the U.S. • PSYCHOGRAPHICS: Enjoys each moment and finds pleasure in doing for others. Polite and social. Work-driven people. • IDEAL AUDIENCE MEMBERS: Paul Richardson. SVP HR (ESPN), Enrique Carvajal. Vice President HR (FOX), Cristin Dunn. SR. Talent Booker and Recruitment (NBC Sports) Recruiters & Hiring Managers at ESPN, FOX Sports, NBC Sports, and TNT TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2021) • Earn an internship position for a media outlet doing behind the scenes works. ‣Connect with, and send a follow up greeting email to, 25 ESPN, FOX Sports, NBC Sports and TNT team members on LinkedIn by August 30, 2020. Mid Term: (2025) • Transition between sideline reporting and anchoring positions from one of the above networks. ‣Expand my brand so that it can be recognizable by the public creating more high-end connections with executives. Long Term: (2040) • Establish my own TV show for Sports Debate and sports talk. • Become well known in sports broadcasting and influence the youth.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Media Creation 82% Adobe Creative Suite 70% Time Management 92% Public Speaking 90% SOFTHARD Speaking 80% Active Listening 70% Professional Writing 82% Storytelling Capabilities 85% SOFTHARD
  • 7. I use my confidence, work ethic, and adaptability to generate excellence and team based success on every level of broadcasting to the audience. PROMISE
  • 8. CREDENTIALS Work Experience: • 7 years service in U.S. Air Force • 3 years High School Basketball Official Education: • Sportscasting, B.S., Full Sail University (Exp. January 2021) Awards: • Global war on Terrorism Medal, U.S. Air Force.
  • 9. COMPETITION Jordan Brong Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Under Armor Sales Associate, customer service exp. • High School Assistant Coach, mentored and developed youth to unlock potential. Skills and Proficiencies: • Sports Marketing - 0 Recommendations • Communication - 0 recommendations Christopher Young Overall Online Presence: • Less than 35 connections, banner image not yet customized, amateur headshot, • Grade: Poor, 15 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • 7 years U.S. Air Force, multiple leadership roles • Mentor Youth in direction of sportsmanship and integrity Skills and Proficiencies: • Public Speaking - 2 Recommendations • Communication - 2 Recommendations Overall Online Presence: • Less than 10 connections, banner image customized, professional headshot, no articles published, not active on personal social media accounts, URL customized • Grade: Poor, 15 out of 100
  • 10. COMPETITION James Ballerstein Industry Experience: • Does not include work experience; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • 6 years U.S. Army Infantry. • Various manual labor jobs, showing experience with hands Skills and Proficiencies: • Television - 1 endorsement • Production Assistant - 2 Recommendations Christopher Young Overall Online Presence: • 20 connections, banner image not yet customized, polished headshot, detailed summaries throughout profile, no articles published, active on personal social media accounts, URL customized. • Grade: Poor, 30 out of 100 Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University Leadership Experience: • 7 years U.S. Air Force, multiple leadership roles • Mentor Youth in direction of sportsmanship and integrity Skills and Proficiencies: • Public Speaking - 2 Recommendations • Communication - 2 Recommendations Overall Online Presence: • Less than 10 connections, banner image customized, professional headshot, no articles published, not active on personal social media accounts, URL customized • Grade: Poor, 15 out of 100
  • 11. BRAND POSITION Giving you the information your want and need from a reliable source. CHRISTOPHER YOUNG
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Tampa Writers Alliance Critique Group; ‣ June 24/26, 2019 | Tampa, FL • Tampa Bay Comic Con; August 2-4, 2019 ‣ Tampa Convention Center| Tampa, FL • Letter Writing Club of Tampa Bay ‣ June 29 | Tampa, FL Digital Marketing • Primary Content: Continue building my brand and portfolio through Full Sail Sportscasting program. • Primary Tools: FB,Twitter, and Instagram - promote brand and content for sports fans with breaking information and personal opinions. • Website: Full Sail digital portfolio site to showcase school work; Social media and digital portfolio to showcase work and progress through degree program.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking a pro in the sports entertainment industry who can break down the business specifically debate shows, talk shows, and reporting. March 2020 Formal Education • Complete Sportscasting, B.S. by expected graduation date in January 2021 Technical Skills • Progress Adobe Suite proficiency through classwork and assignments. • Proficient in Microsoft and iMovie through classwork • WordPress 5 Essential Training - Lynda.com, June 2019 Soft Skills • Creating sports content with iMovie - Lynda.com, March. 2019 • Broadcast writing principals- lynda.com, March. 2019 • Digital production through Lightroom for improved imagery July 2019 - Lynda.com, Nov. 2019
  • 14. Christopher Young You know there are facts that grab your attention but also opinions. Generally we will hear both but potentially be dragged to the one that grabs our attention. Well to fill that void of attention grabbing is to implement storytelling. Sportscasters implement this tool to grab and hook the audience. Having this tool will add to my arsenal to making me a great sportscaster. “
  • 15. REFERENCES Brong, J. (2019). Jordan Brong LinkedIn Profile. Retrieved June, 2019, from https://www.linkedin.com/in/jordan-brong/ Ballerstein, J. (2019). James Ballerstein LinkedIn Profile. Retrieved June, 2019, from https://www.linkedin.com/in/ jamesballerstein/ ESPN. (2019). ESPN Company Page on Glassdoor. Retrieved June, 2019, from https://www.glassdoor.com/Overview/ Working-at-ESPN-EI_IE13401.11,15.htm ONETOnLine.org. (2019). Summary Report for: 27-3011.00 - Search Radio and Television Announcers. Retrieved June, 2019, from https://www.onetonline.org/link/summary/ 27-3011.00 Richardson, P. (2019) Paul Richardson LinkedIn Profile. Retrieved June, 2019, from https://www.linkedin.com/in/ paul-j-richardson-b55b201/ Dunn, C. (2019) Cristin Dunn LinkedIn Profile. Retrieved June, 2019 from https://www.linkedin.com/in/cristin- dunn-6b11442/ Carvajal, E. (2019) Enrique Carvajal LinkedIn Profile. Retrieved June, 2019 from https://www.linkedin.com/in/ enriquecarvajal/ Sports - Lynda. (n.d.) Retrieved June, 2019, from https:// www.lynda.com/search?q=sports