Tommy Castro is a student pursuing a degree in sportscasting from Full Sail University. His goal is to become a successful sports analyst or announcer for the NBA. He is driven to prove his success to his mother who raised him alone with 10 siblings. Tommy plans to network at industry events, launch a sports podcast, and build his online presence through social media and his portfolio website to help find an entry-level position upon graduating in 2020.

1. PERSONAL BRAND EXPLORATION
Tommy Castro III
Project & Portfolio I: Week 3
March 21, 2020

2. Tommy Castro is a middle child of 10 other
siblings but, to his mother which is the only one
who raised him he is the oldest. He is a very
approachable person with a smile on his face at
all times. He is mostly driven to become
successful because he wants to prove to his
mother that she raised him excellently. The way
he chooses to become successful starts with
Full Sail University and Dan Patrick’s school for
sportscasters.
Identity

3. PROFESSION
Potential Job Titles:
• Sports analyst
• Sports announcer
• Writer
Hero Archetype - My goal is to show
the viewers the ample rewards like
the great shows that come from
hard work and discipline. People
look up to heroes. We inspire, as we
overcome challenges like a
champion.
Sportscaster for National Basketball Association

4. • DEMOGRAPHICS: 65% Male,
30-40 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys
Watching all types of sports. In
their free time they sometimes like
to play sports for fun.
• IDEAL AUDIENCE
MEMBERS:Mindy Grossman-
Sideline Reporter/Radio Host/
Broadcast Professional. Kate
Denton. Marketing at Pacers
Sports & Entertainment
•
Recruiters & Hiring Managers at ESPN and NBA
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level spork
‣Connect with, and send a follow up
promotional email to, 25 NBA sports show
members on LinkedIn by December 31, 2020.
Mid Term: (2025)
• To become a successful sportscaster to a big name
NBA show .
‣Eventually being able to run my own show by
2030
Long Term: (2040)
• Be able to work when I want to for my NBA show and
basically become an entrepreneur by the year 2040

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Speaking 85%
Team work 80%
SOFTHARD
Qurey Software 10%
Spreadsheet Software 10%
Professional Writing 45%
Public Speaking 65%
SOFTHARD
Creative Thinking 80%
Communications & media 70%

7. I help NBA shows keep the audience
focused and continue to watch by
entertaining them many different ways
through story telling and editing.
PROMISE

8. CREDENTIALS
Work Experience:
• Studio Practice Work
Education:
• Adobe Certification
• Sportscasting, Full Sail University (Exp. 2020)

9. COMPETITION
Zachary Markley
Industry Experience:
• 3 Months working for Netflix
• 2 Months working as Lighting
Technician
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Project Manager
Skills and Proficiencies:
• Public Speaking - 6 endorsements
• Social media - 4 endorsements
• Microsoft Office - 8 endorsements
Tommy Castro
Overall Online Presence:
• 255 connections
• Professional Headshot
• Real work experience
• Grade: 65% out of 100%
Industry Experience:
• Studio Practice
Education:
• Current student enrolled in Sportscasting at Full Sail
University
Leadership Experience:
• Class Projects
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Creative writing - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Decent Headshot
• No Connections
• Grade: Average, 15% out of 100%

10. COMPETITION
Phil Giubileo
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Fordham University
Noteworthy Experience:
• Broadcaster for NWHL
• Play By Play announcer for Quinipiac University
Skills and Proficiencies:
• Broadcast - 81 endorsements
• Radio - 57 endorsements
• Sports - 41 endorsements
Tommy Castro
Overall Online Presence:
• Real work experience
• Decent Headshot
• 500+ connections
• Grade: Good, 80% out of 100%
Industry Experience:
• Studio Practice
Education:
• Current student enrolled in Sportscasting at Full Sail
University
Leadership Experience:
• Class Projects
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Creative Writing - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Decent Headshot
• No Connections
• Grade: Average, 15% out of 100%

11. BRAND POSITION
Uses excitement, energy, and enthusiasm in
sportscasting shows to keep the audience
entertained through the entire show and so
that they will want to come back.
TOMMY CASTRO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 NBA award Ceremony
‣ June 25 2020 | New York
• 2020 Hall of Fame, Full Sail University,
‣ Orlando Florida at Full Sail University
Digital Marketing
• Primary Content: est. podcast called “Ball talk”; 1 Hour
episodes talking about what’s going on in the sports world; 2
episode per week
• Primary Tools: Youtube and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some
of the podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sportscasting skills embed
podcast episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 10 yrs
of experience in sportscasting industry; family man
that has great time management skills to help me out
October. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Learn query software by September 2020
• Learn spreadsheet software by August 2020
Soft Skills
• Creative writing - Writers of central Florida or
thereabouts April 22nd 2020
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2020
•

14. Tommy Castro
You know how the NBA has been catching up
to the NFL in viewership in the past couple
years and soon will be ahead of them. Well what I
do is I am an aspiring sportscaster attending Full
Sails University’s sportscasting program. I am different because I like to
make things more fun than it is. I attempt to make every situation I am in the
most enjoyable it can be. In fact Full Sail University is helping me learn
everything I need to know to become an entertainer. I know that I can and
will make the NBA the most viewed sport in America because how
differently I view things from others. I know what fans are missing
“

15. REFERENCES
ONETOnLine.org. (2020). Summary Report for: 15-1199.10 -
Search sportscasters Retrieved March 21, 2020, fromhttps://
www.onetonline.org/link/summary/27-3021.00#menu
meetup.com
https://www.meetup.com/Writers-of-Central-Florida-or-
Thereabouts/ March 21, 2020
Linked inn
https://www.linkedin.com/in/philgpbp/
March 21, 2020
Linked inn
https://www.linkedin.com/in/zacharymarkley/
March 21, 2020
Photos
https://unsplash.com/@_miltiadis_
https://unsplash.com/@andredantan19
https://unsplash.com/@buningmendoza
https://unsplash.com/@jcgellidon