2. Real video
Structures and techniques of TV advertising:
The video has been made by different angles shots and short
narratives to tell a story of how the product Irn bru has
helped the people who have consumed it. It starts with a
establishing shot of outside a care home. The colour pallet
being grey and dull. The next few shots are inside trying to
show everyday life with dull looking pictures and emotions
from the actors. After the actors drink the can of Irn Bru there
is a humorous cut, a complete 360 from how the scene felt
dull before to now being interesting and fun with more
brighter colours and the actors playing laser tag laughing. The
advert ending with the slogan and making consumers want to
buy a can of Irn Bru.
3. Real video
Factors of Persuasion:
The factor of persuasion used in this advert is
reward power (the product promises some
positive benefit)., this being that drinking Irn Bru
makes you happier and makes your life more
exiting. These decisions have been made to make
a line of appeal to tap into our appeals and fears.
It does this by appealing to happy families
(everyone want to belong ), comedy and humor
and childhood nostalgia –where they are playing
laser tag to make people want their product.
4. Real video
Styles of advertising:
The style used in this advert is realist and the
story throughout stays linear. This helps appeal to
everyone's normal life, adults and kids and helps
to promote the product by exaggerating the
effects of what happens when you drink the Irn
bru making people want to purchase the product.
https://www.youtube.com/watch?v=UkdEL57BmM4
5. My video
Structures and techniques of TV advertising:
The opening shot established the feeling of sadness thought the
use of a black and white filter. The feelings and emotions are
carried thought the other scenes with no colour until and the
actor gets an Irn Bru bottle which though editing in premier has
retained its orange colour as a symbol happiness and hope. With
different angle shots the actor then drinks the Irn Bru and colour
returns to his surroundings and life. The advert ends with the
actor happily walking out of scene doing the breakfast club fist
raise. This is done to show how drinking the product Irn Bru can
make you happy and improve your outlook life.
6. My video
Factors of persuasion:
the persuasion techniques I used in my video was
to show my audience the effect of drinking Irn Bru
had positive effects and benefits after consumption
(reward power). Another persuasion method I used
was from the ending scene bringing the appeal of
childhood nostalgia. That scene being from part of a
1985 movie the breakfast club. This makes the drink
appeal to a more varied age category making more
people want to purchase it .
7. My video
Styles of advertising:
The style of advertising used in my video is a linear
time line that circles. So my actor starts walking in to
the scene sad and the end scene is he walks out of
the same scene happy. My video has also been mostly
realistic apart from the over exaggeration of Irn Bru's
effects to cure sadness. This is done to make the
video reach an audience more as they are more likely
to believe a realistic video over an nonrealistic one.
8. Real Advergame
Structures and techniques of Advergame:
This professional Advergame is a McDonalds
advertisement in a iconic packman style. It uses images
of the maze packman usually collects items in and the
home screen that shows the characters playing. The
items to collect are the McDonald fries and instead of
ghosts are old McDonalds mascots the same for the
player. These decisions have been made to represent
the brad in a fun and enjoyable way with some
nostalgia for older audiences to make them want a
McDonalds . The colour pallet is also taken from
McDonalds main colours red, blue and yellow.
9. Real Advergame
Factors of Persuasion
The producers have tried to make the product want
able and fun by applying appeal to childhood and
nostalgia for when the children grow up and then they
can take their kids. The product is advertised to have
the reward of of coercive power (the product
presented upon pain of threat or punishment). This is
because if you don’t kill the ghosts by collecting the
full packet of fries you can die in game.
10. Real Advergame
Styles of advertising
the art used is this Advergame is a retro style. The
game play story is linear and non realistic as its not
something that you do physically everyday to collect
fries to kill ghosts. I think that the Advergame is
successful in making consumers wanting a McDonald
as when they see it every part of the design makes
them think of it.
11. My Advergame
Structures and techniques of Advergame:
My Advergame consists of a starting screen and level
screen along with the animation of the game being played.
The actual animation takes place in a hallway where the
character who is is a vending machine with a mouth to
collect Irn Bru cans and use a jump ability so they can
avoid coke cans or and avoid loosing a life. This was done
to make Irn Bru look like a amazing drink compared to
coka cola where it deplinishes
How has it been put together, what images/characters
have been used? What are the obstacles to
avoid/collectables to collect etc? Why have these
decisions been made?
12. My Advergame
Factors of Persuasion
I have used different methods of persuasion to interests and
make my Advergame more appealing to audiences. I have done
this by using a nostalgic background of a school hallway. This
helps my game appeal to a young audience. I have also used a
reward persuasion of coercive power as in my Advergame the
character eats something that is not the product you loose a
life. My game also persuades audiences with a reward power as
in the Advergame drinking/ collecting the Irn Bru lets you go to
the next level.
13. My Advergame
Styles of advertising
I made this in the style of a non realistic Advergame as I there is
a vending machine with a mouth running around hallways eating
Irn Bru and becoming weak from coke a cola cans. The
Advergame is played in a linear sequence starting on a home
screen and ending on a game over screen. This makes audiences
think positively about Irn Bru and negatively about coke a cola.
14. Video Comparison
Similarities and differences
A similarity of my advert and the professional advert was the idea behind it
of Irn Bru makes you happier/ life happier. Both of our adverts involve a
dull colour pallet at the start before the actors drink Irn Bru. However, my
advert starts in complete black and white and the bottle of Irn Bru is the
only object with colour; while, the professional advert still has colour in
there scenes their just dulled down but they are both done to show the
unhappiness and sadness emotions in the scenes. Both adverts also contain
a happy ending scene wit a Irn Bru slogan appearing at the end.
In my advert I used a masking tool to make the bottle of Irn Bru retain its
colour bright and bold and keep the background black and white . While
shooting the advert making sure the camera was position correctly for
lighting was difficult when shooting the bottle of Irn Bru in the vending
machine so we used phone torches to make the bottle stand out even
more. There are a few scenes I wish more retakes could be done because at
the time I didn’t realise the actors head was out of shot (e.g. the chugging
of the Irn Bru ) and that’s what I would change and get some better sound
effects for the drinking scenes
15. Advergame Comparison
Similarities and differences
My Advergame and the professional Advergame both contain a main
character who eats items. The Advergame advertise different brands both
showing that their product is good and you should consume it. The
professional Advergame contains a colour pallet more orienteered around
the brand advertised with simple colours, while my Advergame contains a
wide variety of different colours.
For my advert I used Photoshop and a pixel brush; it was hard when
increasing and decreasing the size to make sure the final outcome was
visible and easy to distinguish items especially the cans. A strength of my
advert is the music I made suits their fast pace moving and the jump
animation for the character. The character also turned out really well, I
used 3 different models of the character big , small and a standard normal
before they would jump changing each a bit to make them unique . A
weakness it that I would have like my character to have stayed alive a bit
longer to make the game look a bit better and interesting or start the
game at a different point.
