Production Experiments

1. Experiments
Jude McMichan

2. Process - Logo

3. Reflection - Logo
• The first production experiment I completed was a range of logos for my magazine. I created 4 different logos that included
the phrase ‘Streetwear Society’ and imagery that linked together with fashion, skateboarding and Hip Hop.
• I made my logos through Photoshop, Dafont and Google Images. After opening up Photoshop, I then copied and pasted the
fonts through Dafont and then applied the image I believed worked best with the text through Google Images, which can be
seen through the first 3 photos on my process slide. However, for my 4th picture I wanted to experiment a little further, so
instead of copying a photo I created my own through the use of pixel art with the pencil tool. The image took approximately
2 hours to complete. The logo includes aspects of everything my magazine would also include inside to make it clear to my
audience.
• The reason I created these 4 logos was because I took inspiration from other brands such as Highsnobiety and Hype beast,
which can be seen through the use of very minimal colours across my logos. However, I decided to apply colours on my final
logo as an experiment so I could compare it to the black and white images I also created. I also took inspiration from brands
such as Supreme and BAPE which can be seen through the use of a Supreme box logo on my 2nd image and the Baby Milo
riding a skateboard on my final image.
• It took approximately 2 days to complete all 4 logos, with my final logo taking 2 hours to complete as stated before, whilst
the 3 others took between 30 minutes to an hour.
• I believe after completing my logos I can take many positive aspects away with me. The most important factor is it has
helped refresh my memory on the use of Photoshop for when I create my final logo. It also helped me experiment with
different colours, fonts, images and applications so I had a clear idea on the process of each for my final production, which is
exactly why I decided to create a logo through the use of Pixel Art.
• In the future I would create a variety of different logos so I felt I was learning new techniques each time and was also
opening my mind to new ideas. I would also set a deadline for when they needed to be complete so I wasn’t consuming too
much time creating them.

4. Process - Images

5. Reflection - Images
• The next experiment was completed through the use of the green screen room where we took several different camera
shots. These included close ups, extreme close ups and medium shots.
• We took the photos on a canon 650, that was also assisted by a tripod. After Scott took us through the camera features,
Aaron took several photos, with and without the tripod that we could use for our experiment which included a variety of
camera shots as mentioned previously. Once we had taken our photos we then used the memory stick to import them onto
the MacBook.
• The reason why I decided to include images in my experiments was because I knew it would be a very important factor in
the future, so I wanted some form of experience to help comfort me when I go into my final production. Another reason
why I decided to use these images is because I took lots of inspiration of other magazines such as XXL, which uses very
similar images and contains very similar information. This can be seen through my 3rd photo which looks very similar to a
XXL cover photo.
• Overall I took approximately 1.30 hours to complete. Within this time I took lots of different photos, turned everything off in
the green screen room, imported the photos onto the MacBook and securely placed the camera back into it’s case with the
battery and memory stick.
• I believe I can take away many positive aspects after completing my second experiment. I believe the most important factor
was the experience I received from this experiment as it tells me what I can improve in preparation for the photos I will be
taking for my final production. After also taking a range of different camera shots I now know which I believe will work best
for future references as it will include the same props and clothing wear. However, I only found out I had access to the green
screen room when I arrived into college, so it was too late for me to bring most of the props I originally intended on applying
in my photos, but luckily I managed to work with what I had already brought with me.
• In the future I would try and experiment with more camera shots such as long shots and extreme long shots so I had a
clearer idea on what I wanted to use in my final production. I would also take photos of other people to compare the images
and decide what looks better on who. But overall I was very happy with this experiment and I believe it will really help me
going forwards.

6. Process - Covers

7. Reflection – Covers
• The next experiment that I completed was through the use of Photoshop and Google Images where I created 2
magazines covers. The magazine includes several different images, fonts and colours.
• I created the magazine covers on Photoshop using International Paper, whilst also using Google images to obtain
my images that I included in my magazine. I then simply used the text tool to change my fonts and colours and
finally used a bookmark to line my content up in the second magazine cover.
• The reason why I decided to include magazine covers in my PowerPoint is because I believe it will be a very
important factor in my final production, so by creating different covers I can decide what aspects I would like to
apply in my final production. I also decided to include magazine covers because I’ve previously took lots of
inspiration of other magazines such as PAPER, which produces very similar covers to my second magazine.
• Overall it took approximately 2 hours to finish my work. Within this time I completed both magazine covers and
imported them over to this PowerPoint.
• After completing my next experiment I believe I can take many positive aspects away with me. The most important
factor I believe is again the experience I have received whilst creating my covers because it helps refresh my
memory on all the features that Photoshop includes. I also believe it was very important because it has helped me
decide what features I wanted to include in my final production, which will include the skateboarding icon and the
dateline presented in my first magazine cover. I also realized I didn’t want to use a variety of colors on my cover,
which was decided after I completed my second magazine cover.
• In the future I would possibly create an extra magazine cover so I had more ideas to explore and compare to help
me with my final production. I would also take a look at some existing magazine templates so I had an idea on how
to present my content professionally. This process can still be used, however it will just be more time consuming,
so I will decide within my final production whether I will take this approach or not.

8. Process – Image Editing

9. Reflection – Image Editing
• The final experiment I completed was through the use of Photoshop and finder, where I imported several images
across which could be edited and experimented with.
• The images I included were taken over the previous 3 weeks, either at college in the studio or several locations
outside of college when I borrowed the camera and camera equipment. Once imported over to Photoshop I then
rasterized each image to give me further access to editing tools. The editing process included several different
features such as pattern overlay, inner shadow, inner glow and color overlay. Once completed I then imported
each image onto the previous slide.
• The reason why I decided to include image editing into my experiments is because it is a very important feature
that helps open up new ideas going into my final production, so by applying a variety of editing tools onto my
images I can compare each effect and decide which I believe works best. I also included image editing because it
helps me learn a range of new Photoshop features I never noticed previously, as I was applying anything and
everything I saw.
• Completing my image editing took approximately 1 hour, as most of the image editing tools are located next to
each other, so I just tried one tool after another which helped speed the process up.
• I believe I can take many positives away from my final experiment. The first positive is being able to visualize each
editing tool so I can see which I think works well and what doesn’t for not only my production work but for future
references also. I also believe that by experimenting with several different editing tools it help give me a further
insight on the features Photoshop includes, as mentioned previously.
• An improvement I would make in the future is to apply more images within each editor tool I used as many have
bars which can help alter the appearance of an image, for example a color tool could be used to darken the image
or make it lighter. But overall I am very happy with the images I have included as I believe it gives a good insight to
me and my audience on what editor tools include within Photoshop, so overall a very successful experiment.