FMP Evaluation

1. Evaluation
Jude McMichan

2. Production Process Evaluation

3. Research
• When conducting my research I looked at existing magazines that contained similar
information to my magazine. I also took primary research from people across the
college so I could find out their opinions on my ideas.
• When taking my research from existing magazines, I looked at the magazines Hype
Beast, PAPER, Thrasher and HighSnobiety. The reason why I decided to research these
magazines is because they each contained the same information as my magazine.
Another reason why I decided to analyse these magazines is because they are the most
popular magazines within the category of information they include, so I was intrigued
to find out why. The research I took included information on what stood out to me the
most when I visualized the magazine for the first time, so images, colours and fonts
were mentioned very frequently throughout.
• After taking a look at existing magazines, I decided to take some primary research
through the use of Survey Monkey. I asked 10 questions which included multi-choice
questions, qualitative and quantitative questions so I got a real insight on how I could
improve my ideas for my magazine. I also added an extra two slides which asked two of
my close friends the same questions, however they went into more detail with there
answers as I turned my multi choice questions into open ended questions, which also
helped me very much. Some of the questions I included on my Survey Monkey asked
their age, gender, favourite genre of magazine and explanations on why they think my
ideas would/wouldn’t work effectively together.

4. Research – Pros and Cons
• Overall I am very happy with all the research I conducted before creating my magazine.
The reason why I was very happy was because I constantly referred back to my
PowerPoint to ensure that my production work was following what had been suggested
by my target audience. I also used my existing magazines to help ensure that my
images, colours, fonts and text were similar to what were included throughout my
existing products. It also made me feel very comfortable throughout my production as I
knew I could always refer back to my research.
• However there was some weaknesses I experienced throughout my research that I
would like to improve next time. The first improvement I would make is taking more
copies of each existing magazine I analysed to see if the features included were
reoccurring throughout most of their magazines or not. The next improvement I would
make is promoting and advertising my survey to more people so I could reach a more
accurate response from my target audience. Luckily, neither of these effected the
standard of my work but they are two things I will definitely ensure I include next time
to help me even more throughout my production.

5. Planning – Initial Plans
• I completed lots of planning before starting my production work. My planning can be found in my Initial Plans, experiments
and my Pre-Production. The first form of planning I completed was my Initial Plans.
• The first slide within my Initial Plans was my Initial Reaction, which explained how I felt after looking through what needed
to be completed for my final production. I also went on to explain the first of many ideas that I could use for my final
production. This slide was very important as it helped open up the first of many ideas for my production work and also gave
me a further insight on magazines.​
• After this slide I moved onto my Mind Maps. On these mind maps I included a topic I could potentially use for my final
production and developed it further by applying locations, props and colors that would be used throughout these potential
ideas. The mind maps included football, fashion and skateboarding. These mind maps were very helpful as they enabled me
to refer back to them whilst creating my final product so I knew what needed to be included.
• The final section I completed was my mood boards. The mood boards I designed included color schemes, logos and also
content I will be including. These images helped indicate what ideas I wanted to use in my final production and also helped
me visualize them as they were previously just ideas in my head.
• After reviewing my Initial Plans I noticed several strengths and weaknesses. One of the strengths was my mood boards as I
initially only created one mood board which explained the content my magazine would include. However I later went back
and created another 2 mood boards which indicated what colors and logos I would also consider using. One of the
weaknesses in my Initial Plans was not describing the pros and cons for each mind map. This was due to me being unable to
access some of my existing mind maps I created through Bubbl. However I will resolve this issue by copying my existing
content into a new mind map so I can apply pros and cons also.

6. Planning – Production Experiments
• After finishing my Initial Plans, the next form of planning I completed was my Production Experiments, which included a range of experiments which
I then reflected on afterwards.
• The first experiment I completed was logos. Overall I created 4 different logos through the use of Photoshop. 3 Of the logos were created through
exporting photos and applying word art. However one of the logos I created was through Pixel Art on a Photoshop document. After I completed my 4
logos I then reflected on them by explaining the process of how they were created. I believe creating these logos was very effective, as it helped me
decide what I would be including in my final product. It also helped me refresh my memory on Photoshop as it has been several months since I have
used Pixel Art properly.
• The next experiment I completed was my images. The images I presented in my Production Experiments were taken in the studio and included a
range of different camera shots. After I had imported several photos I then reflected on them by explaining what camera we used (canon 600d), why
we decided to use these individual images and also what positives I can take away with me. I believe this section was very effective as some of the
photos I included were actually presented in my final production. It was also very helpful because when we went to take some more photos we could
refer back to this slide to see what process we followed.
• The final experiment I completed was my magazine covers. For this slide I completed 2 covers and applied pre-existing images throughout both as
this was strictly NOT my final production. Throughout both covers I applied colors, fonts and layouts that would be similar to my final design, so I
could get an idea about what I’m working with. After I completed both covers I reflected on them by explaining what process I followed and also
what applications I used. I also explained why improvements I would apply to both magazine covers in the future. I believe these slides were very
effective as they helped me visualize how my final production could possibly be presented. It was also very effective as it helped me decide what
features I would/wouldn’t be using in the future, which was explained in my reflection slide.
• Whilst reviewing my Production Experiments, I noticed a range of strengths and weaknesses throughout my work. The first strength I noticed was the
standard of experiments I included. The images I included were used throughout my production work, as were some of the logos I included.
However, a weakness I noticed was the quantity of experiments I included. I would’ve liked to apply more images and magazine covers to my
PowerPoint but unfortunately I consumed too much time creating logos in my first process slide. However if I have some extra time I will go back and
extend both slides. But overall I am very happy with my Production Experiments as they were very important with helping me complete my final
production.

7. Planning – Pre Production
• The final form of planning I completed was me Pre-Production which was the last PowerPoint before my production. My Pre-Production was very
important as it included lots of content that would help me throughout my final product.
• The first form of planning which was included in my Pre-Production was my style sheets. I included several different style sheets which ranged from
colour schemes to fonts and image styles. For each style sheet I explained which designs I would and wouldn’t be using and why. Also, if I included a
font, colour or image style I would state the names of each so I could refer back to my PowerPoint throughout my production. This slide was very
effective as it almost worked as instructions to help me complete my production work. I could also refer back to this slide if I forgot what font or
image style I wanted to use.
• The next process I took for my planning was my layouts, which were very important, as they indicated to me where I needed to place my images and
text throughout my final magazine. I created 5 different layouts, 1 for my magazine cover and 4 for my two page spreads. Each layout contained
images and text that would relate very similar to my final production so I could review them more accurately. These were very effective as they
helped me save lots of time creating new layouts throughout my production as I just replaced the images and articles that were placed in these
designs.
• After my layouts I then moved onto my resources, contingency plan and my heath and safety. When planning your health and safety plan you state a
potential issue and how you would resolve the issue. An example would be if I spilt a drink on the MacBook, in which I responded by stating that I
would ensure no drinks or food are placed next to the MacBook. I then moved onto my resources which simply states what will be included in my
production work. This helps me remember what props will need bringing to college on which dates. After my resources I moved onto my final form of
planning which was my contingency plan. This included a list of potential issues I could face throughout my production, and how it could be resolved.
An example would be what I would do if the MacBook wouldn’t turn on, or if my classmates were unavailable to help me with my production work,
which I answered both very confidently.
• Some of the strengths that I experienced throughout my Pre – Production included my layouts, my Health and Safety and my Contingency Plan. I am
very happy with my layouts I produced as they were used throughout all of my production work and helped save me lots of time, as mentioned
previously. I am also very happy with my Health and Safety as they were both very informative and helped provide me with what I would do any any
potential situation, which really helped comfort me from start to finish. However, some of the weaknesses I suffered included my props list and my
fonts style sheet. The reason why I wasn’t happy with my props list is due to several items I decided to use throughout production were not included
and I also included several items that I eventually didn’t use either. To resolve this issue I will simply go back and edit my PowerPoint as it shouldn’t
consume too much time. I also wasn’t happy with my fonts style sheet as it didn’t include the fonts is presented on the PowerPoint, as when I started
my production I realized I did not like them as much as I initially thought. But overall I am very happy with my Pre-Production PowerPoint as I believe
I included lots of content that helped me throughout my production.

8. Time Management
• Time management is a major factor within this project as we have a deadline we’re
expected to meet. Thankfully, I realized this before we started our project so this
gave me time to plan my schedule and manage my time effectively.
• Overall I believe I completed all of my work on time. The reason behind this is
because I would set myself a reasonable target that I would like to reach by Friday
afternoon. Almost every week I would ensure that I reached my target, but if I
didn’t I would complete the rest of my work at home over Saturday, Sunday and
Monday through the use of One Drive which helped prevent me from rushing my
work. I also believe that my work has already reached a standard that can’t be
improved from a personal perspective, so by receiving extra time I don’t believe it
would affect my work. I also believe I received enough time because I ensure I
prioritize my production work in college as I can access my PowerPoint’s at home,
as mentioned previously.
• However, if I did have more time to complete my final major project, I believe I
would have experimented with new features throughout Photoshop and InDesign
for my magazine because if I didn’t like them I could always fall back on my initial
idea. But currently I am happy with the work I have produced and I believe I have
had more than enough time to complete my product.

9. Technical Qualities – Images
Existing Websites
My Images

10. Technical Qualities - Images
• In the previous slide I have included 3 images from existing websites and 3 images that were taken by
either myself or a friend who are both very inexperienced with the use of camera’s. The images I have
included were accessed through HighSnobiety, Thrasher and Hype Beast.
• The first potential issue that we faced when taking photos was the camera quality. The camera’s we used
were Canon 700d, whilst a photographer more often than not would use something in the range of 500-
400d, which improves the focus and quality of an image by a long range. However after comparing both
images and can’t see a noticeable difference in the quality which overall I am very happy with.
• The next issue which could potentially cause a difference between images is the camera lens. Whilst
skateboarding you will often see the ‘fish eye’ lens which can be seen in the middle existing website
image. These images work perfectly for skateboarding as it helps the camera view every aspect of a stunt
and applies a wider view. But due to not being able to access a fish eye lens I decided to take a still image
of my skateboard so that a fish eye lens didn’t need to be accessed, which can be seen in the middle of my
websites images. However they are relatively similar as both images are trying to focus on several different
aspects that are included.
• However, when looking at my images taken in the studio at college, I notice how it looks very similar to
some of the images placed on HighSnobiety. This can be seen through the images placed on the left side
of my slide. The reason why I decided to use the studio is because I like the contrast between dark colours
against a white background. I also used this effect because as mentioned previously it is used very
frequently through magazines that include the same content as mine.
• Overall I very happy with the images I captured for my magazine. Although they don’t reach the standard
of photos taken in existing magazines, I still believe they look very professional. I also captured a range of
photos in the studio which I am very happy with as they look very similar to photos you’d expect to see in
fashion magazines.
• To improve my images next time I would request to use a camera within the range of 500-00d as in the
second year you gain access to a wider range of cameras. I would also watch YouTube videos which helped
guide you with the settings on the Canon camera so I felt more comfortable and also learnt knew ideas.

11. Technical Qualities – Fonts
Existing Magazines
My Fonts

12. Technical Qualities – Fonts
• Once again I added 3 images from existing magazines showing a range of different fonts and then applied
3 images from fonts used throughout my magazine. The fonts I included were HighSnobiety, Thrasher and
PAPER.
• After looking through the Thrasher magazine, it was clear that the fonts we both applied weren’t similar in
the slightest. The reason why I believe they’re so different is because if I tried to use a font that looked
similar to Thrasher through Photoshop, straight away it would look copyrighted as the font is very unique
to the company themselves. Also I believe the Thrasher logo very much symbolizes skateboarding and due
to my magazine only including 1/3 of skateboard content I don’t believe it would be appropriate for my
magazine.
• However, after looking through PAPER and HighSnobiety I notice that the fonts they each use can relate
very closely to the fonts I decided to use in my magazine. This can be seen through the last two images I
have placed in my magazine. If my magazine caption included a brief amount of text I would line it up very
close together and extend the length of each letter so it was very compact, which is similar to the font
used in the first image featuring Skepta . However, if my caption was 1-2 words, I would make the distance
between each letter further apart and would also extend the width of each letter as captions can often
look very much out of position if they not presented correctly. To adjust my text I simply selected the text
tool so they appeared at the top of my screen. I also downloaded several fonts from Dafont as Photoshop
doesn’t include many fonts that would be appropriate for my magazine.
• Overall I am very happy with the fonts I have included in my magazine as they had the potential to look
very similar to existing magazines and overall I believe they do. I am also very happy with my fonts
because they work perfectly with the rest of my magazine which was a concern throughout planning as I
didn’t know what font I would use as a replacement if it didn’t.
• However an improvement I would to make for next time is to hopefully create a font that is unique for my
website, just like Thrasher as I mentioned previously. But to do so I would need to gain more experience
with Photoshop as I haven’t edited text very often. But besides this I believe my fonts have been a great
success.

13. Aesthetic Qualities
My Final Production

14. Aesthetic Qualities
• Overall I am delighted with the production work I have completed. This includes both my magazine
and website. ​
• The first reason why I was happy with the work I produced was because I believe it was very
creative. When starting my production my intention was to take some inspiration from existing
magazines and websites but I also wanted to apply my own trademark onto my work so that it was
very unique and also creative. An example of this would be when I made a collage of photos and
applied it on my websites home page, however most websites within this category will place one –
two large images on their home page. Another example would be when I applied my text directly
across two pages (through the page margin). This can be seen throughout my skateboard article
and also the section on my clothing range. The reason I decided to apply this feature is because it's
very unique I believe it works perfectly from a creativity aspect. ​
• Overall I was also very happy with the visuals presented throughout my magazine and my website.
The most important factor behind this I believe is due to the images I included. Most photos were
taken from a cannon 600d or my iPhone SE so I was very surprised with my outcome. However, I
did access a tripod for several photos and also gained access to the studio room so these will have
played a very important factor on the outcome of my photos. Another visualization that I was very
happy with was the colors that I included throughout both my magazine and my website. Whilst
visualizing the images I placed on my design I realized just how well they worked together as they
mainly include a range of dark shades, which works perfectly with the simplicity of my design
throughout both my website and my magazine. Another reason why I am happy with the colors I
included is because in my Pre-Production I created a style sheet which explained which colors I
would be hoping to use and after looking through my production I believe I have done exactly that.

15. Aesthetic Qualities – Pros and Cons
• After completing my work I looked for a range of strengths and weaknesses throughout my production work. The
first strength I noticed in my website was the several links I included which either took you to a different section
within my website or a different web link. An example of this would be when I applied a link on my homepage
which took you to my blog post so you could carry on reading my article. Another example would be when I
applied a small map located on my contact page. Once opened, my website would forward you to Google maps
which would show you the Pin I located on my map to help people realize where I set the location. I also noticed
several strengths throughout my magazine once analyzed. An example of this would be when I applied a range of
images that I edited on Photoshop. Whilst editing the photos I included drop shadows, stoke and lens flares. I
believe after applying these features it really helped improve the presentation of my magazine.
• However I believe I faced several weaknesses throughout my production that I would like to improve also. The
first weakness I believe I faced was the quantity of clothing I applied on my website. Although I did apply 4
different t-shirts, I would’ve liked to apply a range of accessories and possibly a further range of clothing but
unfortunately I couldn’t access these items in order to edit them. Another weakness I believe I faced was some
of the fonts I used throughout my magazine. After using several fonts I applied in my Style Sheet I realized they
didn’t work as well as I expected, so I had to consume some of my production time to try and find the
appropriate font for my magazine.
• Overall I am very happy with the work I have produced as it is almost identical to how I imaged it in my head. I
also included everything within my magazine and website that I stated I would throughout planning. Finally, I am
also very happy with the presentation of both my website and magazine as it looks very crisp and professional.
However to improve my work I would use Photoshop to edit a range of items I could apply to my web shop, as I
was previously looking for websites that specialized in editing t-shirts. By doing this it would help extend my
store and give my audience a further range of items to explore. I would also apply a range of fonts onto a
template to help me confirm whether it would be appropriate for my final production. This would help save time
and would also help me find the correct font for my work.

16. Audience Appeal
• Before I started my production work, I conducted lots of research to define who my audience would be
and also what I would need to include to ensure it appealed to them. Evidence for this can be seen
throughout my Research PowerPoint.
• The first process I conducted to receive an insight on my audience was Researching magazines with a very
similar audience to my magazine. These mostly included the magazines I have been researching
throughout my entire project, which were Thrasher, PAPER, Hype Beast and HighSnobiety. When
researching the magazines , I gathered information on the fonts, images and colors used whilst also
looking at the size and placement of each.
• I also conducted my research for audience appeal through the use of surveys. The survey I created was
through Survey Monkey and it asked 10 questions which would help me gain a further insight on what I
needed to include in my magazine. The first few questions were mainly basic multi-choice questions asking
what their thoughts were on magazines were and also what age and gender they are. These answers
would help me determine who’s advice I should consider taking when answering my open questions
further into my survey. An example of an open question I included was asking if applying a store on my
website was a good idea, and why?
• Overall I am very happy with the research I conducted for my audience appeal as I believe it really helped
me prepare for my production. The first reason why is because after looking through existing magazines, it
helped give me an idea on how I needed to present my magazine. An example of this would be when I
applied a large image on my magazine cover after taking inspiration from Hype Beast. Another example
would be when I applied a blog post on my website. This can often be seen throughout most street wear
magazines, which includes both HighSnobiety and Hype Beast. I also believe that taking a survey really
helped me gain more audience appeal. The reason behind this is because everybody answering my survey
fit the age boundary of my magazine, so my answers were very helpful and reliable. An example of me
using my feedback through Survey Monkey for my final production would be when I applied content on
both fashion, skateboarding and music as most people suggested these 3 work very well together.
• However, if I had to make an improvement which would possibly help my product appeal even more to my
audience, I would apply a range of competitions that could be entered if you have entered the mailing list
as this will benefit both my website and the customers also. But overall I believe I have applied lots of
content that will appeal to my audience.

17. Peer
Feedback

18. Feedback 1
• What did you like about the product?
– Like that it has simple design to it because it kept consistent and white the
back ground and that its not to complicate as well so any person at any age
can understand what the magazine is all about.
• What improvements could have been made to the product? I do
like that the magazine is all nice and simple but I feel like the consistent
white kind of makes it not that good, should of added some more colours
on it or something along the lines because I feel like the most important
bit of a magazine will gave to be the front cover and this one isn't as
colourful. Anyway it might be a fashion magazine theme of keeping it
white but that my opinion. I think that’s the next step to pull in more
readers.
Randall Otieno

19. Feedback 2
• What did you like about the product?
– I really liked how both your magazine and website were created using the same ideas, design
and content as it helps indicate that you are a very professional company.
– I also like the images you have included and I believe they have been presented very well
throughout your magazine and website.
• What improvements could have been made to the product?
• I believe an improvement you could make to magazine is included more content because the
little snippets of content you have already included are really interesting and it makes me
want to carry on reading.
• Another improvement I would make is to add more stuff on your website because although it
includes t-shirts I believe if you added jumpers and jackets people would be more intrigued
to visit the shop.
Aaron Johnson

20. Feedback 3
• What did you like about the product?
– I really liked the content you included in your magazine as it almost seemed very
personal and different to other magazines I have previously read.
– I also liked the layout of both your website and magazine because after previously
reading magazines similar to yours, I can understand what point you’re trying to express
to your audience and hopefully other people will too.
• What improvements could have been made to the product?
• An improvement I would make to your work is adding more content on music as the photo you placed on
the front of your blog almost indicates that it will be a hot topic, however I believe there is only 1 blog post
on music.
• Another improvement I would apply is adding more content on the front of your magazine is it doesn’t
indicate that everything you have applied will actually be included in the magazine. This will possibly
attract a wider audience. But overall I think your work is good and is presented very good also.
Tommy Lister

21. Peer Feedback Summary
• What do you agree with from your peer
feedback?
– I agree with Tommy on behalf of his feedback that states my website layout shows indications of
existing products similar to mine.
– I also agree with Aaron when he mentions I should apply more content as I believe this will help
customers buy my magazine in the future also.
– Finally, I also agree with Randall when he mentions that I kept my production work consistent
throughout.
• What do you disagree with from your peer
feedback?
• I disagree with Randall when he mentions that the consistent white makes it not that good. The
reason behind this is because if my presentation contrasted from page to page, I believe this would
make it look unprofessional as I like to keep a correlation between each page in my magazine.
• I also disagree with Tommy when he mentions apply more content on the magazine cover. The
reason why I disagree is because I believe adding anymore content would make my magazine look
very unprofessional for the category it fits. I also believe it works well with the rest of my magazine
too.

22. Peer Feedback Summary
• One adjustment I would like to apply to my work after reviewing my content is applying
more content. The reason why I would like to do this is because some sections within my
magazine look slightly lost and empty. I would also like to apply more content because if
my audience do find my content interesting applying more would not be in issue.
• Another adjustment I would like to apply is a further range of items on my shop. In order
to do this I will have to use Photoshop to edit my products, so if I receive enough time this
will hopefully be included. Items that I would like to apply include hoodies and small
accessories such as socks, headbands, gloves and bracelets.
• The final improvement I would like to apply after reviewing my feedback is applying more
images as Aaron mentioned they looked very professional. These photos can be taken
outside as I have recently received more skate tools and more clothing that can be applied
to my magazine and website.
• Overall I am very happy with the feedback I have received as it has helped me think of new
ideas I can apply to my work to make it even better. I am also very happy because it will
help me going forwards in the future also.