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Pre-Production
Jude McMichan
Style sheet – Colour Schemes
• Main Colours
• Possible Colours
• Will not be included
• Black, grey and white are the colours I expect to be used the most throughout my magazine. I believe this
because my text will be presented in black, my pages will presented in white and finally most images will
also include these 3 neutral colours.
• I believe red, orange and blue will also be used throughout my magazine as they bring the magazine alive
and help appeal to my audience, especially as they are very masculine colours. I also know these colours will
run through several different images I have planned to include.
• Finally I will not be using the colours brown, yellow and green. The reason I will not be using yellow is
because I believe it is too vibrant, whilst I believe applying brown and dark green to a magazine that already
includes black, white and grey makes it too bland. Also I have no intentions on applying any images that
include these 3 colours.
Style sheet – Fonts
• My next style sheet will consist on lots of different fonts that will be used throughout my magazine. I believe I have come
to the decision I will be using the Coco Gothic font in my heading, which is presented on the bottom left, whilst the fonts
on the right are what I will be using throughout my articles.
• After looking through several different fonts I stumbled across ‘old school’, which included lots of fonts I will include in my
headings and title, which can be seen on the left of the page. After that, I started looking for fonts that I could use for my
text throughout the magazine. My intentions were to have bold but also very basic text to correlate with the rest of my
magazine, which can also be seen above. Although they don’t look very different to the naked eye, the images above show
4 different fonts. However, due to how similar they are this hopefully indicates what style of font I am applying.
• The reason I decided to include these fonts is because it looks very similar to magazines produced by Hype Beast, which is
the company which inspired me to create my magazine. I also believe the design itself looks very crisp and professional.
Style sheet – Image Styles
• The next style sheet I will be creating will be focused on image styles. In the images above we can see two different image effects
that have been used in music videos and magazines.
• The first two photos (left and middle top) have applied my favorite effect. The effect makes the images look extremely old school, as
it looks very similar to images you would see taken on a camera between the 80s-90s. I believe they have applied this effect by
fading the original colours used in the image, which I can also apply through Photoshop. This effect will be applied throughout
several different photos in my Hip hop and skateboarding section as they both show indications of being old school also.
• Whilst the other two images (right and bottom middle) also use effects that I will be applying throughout my magazine. Both photos
show the effects of Psychedelic drugs. The reason why I would like to apply this effect is because it often uses a contrast of colours,
so that the dark shades help the bright shades of colour stand out even more. It is also often associated with Hip Hop and would
work very well in my music article.
Layout 1 – Magazine Cover
• For my first layout I have created a concept magazine cover to indicate where I intend on applying my images and
text.
• As we can see, I will place one large image in the center of my cover that will focus on fashion. I will then apply a
small text box underneath broadly explaining what the magazine will include.
• The reason I have decided to present my magazine in this format is due to the simplicity it advertises to my
audience, just like many other magazines similar to mine, I.E Hype Beast and HighSnobiety.
• Finally I will apply a barcode and dateline in the corner of my magazine cover just to add some professionalism to my
design.
• Overall I am very happy with my layout and I am 100% I will be using this layout throughout my final production.
• I applied Images and text to my cover to show a brief of what my magazine would look similar to once completed.
Layout 2 – Two Page Spread
• For my second layout design I have created a variety of two – page spreads to indicate where I intend on
applying my articles and images.
• From the first design shown on the left, we can see 1 large image placed on the left page and a large heading
alongside a small article on the right page. The reason why I have decided to include this layout is because my
audience will hopefully analyze the image before the text, giving them their own conception on what the image
is, instead of reading an article and already realizing what the image includes which prevents people being as
creative.
• The second image shown on the right shows my second two – page spread layout, which includes several
different images and text. The reason I have decided to include this design is because it’s very unique, which
helps grab the attention of my audience. This can be seen through the text running through the margin on my
magazine, which is also used very frequently in HighSnobiety magazines.
Layout 2.1 – Two Page Spread
• Here are my final 2 designs I will also be using inside my magazine, these will be used alongside the 2 in my previous slide.
• The first design shows a large image placed across both pages with the article underneath also covering both pages. The
reason I have decided to chose this design is because I believe landscape photos can often tell the readers more about the
photo in comparison to portrait, so what better way to use one than across two pages? I also believe that by applying my
article in the same format it will help both work together very effectively.
• The final two page spread I will be applying in my magazine is shown on the right. We can see in this photo that I have
placed 2 small images on the left page and 1 large image on the right. The reason why I have used this layout is because in
my previous 3 designs the images on each page resembled in size, so for my final page I wanted to use a variety of
different sized images so that my designs weren’t too similar.
• Overall I am very happy with each layout design as I believe they will work perfectly with the content I intend to include.
However, I may alter my final design as the left page might not work perfectly with my final images. Overall I gained most
of my inspiration from existing magazines such as Hype Beast and HighSnobiety as mentioned previously, the reason why I
took inspiration from these magazines is because I read them myself and they include the same content as my magazine,
and they are both very successful.
Layout 3 - Website
• Here is the first two layout designs I will be
including in my website.
• The first layout shown on the top image shows
how my home screen will be presented on my
website. The reason I have decided to include
this is because a large image/video is a very
effective introduction to a website as it gives my
audience a feel for what can be expected
throughout each section. Also it has room for a
very large heading which will help advertise my
magazine also.
• The next image shows a rough idea on how my
next section will be presented on my website.
The reason I have decided to use this is because
it has a very close connection with my magazine
through the use of images and text, which can be
seen through the black and white presentation
and also the text bleeding through the images.
• These layouts will both be used in my website,
however there may be some slight adjustments
throughout which will then be updated on this
slide.
Layout 3.1 - Website
• These two images show the next layouts I
will be using in my website after some slight
alterations to the Wix design.
• The first image shown at the top is the 3rd
layout I will be using in my website. The
reason I have decided to include a blog
inside my website is because many people
are inspired from what they read through
magazines, so my blog will include
attachments and website links to some of
the items shown throughout.
• The second image shows the final layout
design I will be using in my website. This
web page is very important as it contains
some items that I will be designing myself.
The reason why I chose this design was
because I like the simplicity of the layout as
some shops that include too much
information often come across very
unprofessional. However, I will have to
ensure that I don’t make my website public
as I will not actually be selling the items, it
will just be a design for my project.
• Overall I am very happy with my layouts for
my website as they all link very closely to my
how I expect to design my magazine also
which was a very important factor for me.
Also they include the correct fonts colours
Resources
Equipment/ Props/
Costume needed
Locations needed
Canon 650 Camera York College
Camera accessories (Tripod) Green Screen Room
Palace X Adidas Trainers Rowntree Park
Supreme accessories (Waist Bag) Selby Skate Park
Vivienne Westwood Jewellery York City Centre
Supreme clothing Manchester City Centre
Skateboard Leeds City Centre
Contingency Planning
Potential Issue Solution
The first potential issue I could face is losing all
my work on the MacBook if it was to break
unexpectedly
To resolve this issue, I ensure that I save all my
work on Blogger and my main email, so it can
be accessed on other devices.
The second potential issue I could possibly face
is the unavailability of classmates the day I hired
the Green Screen Room
If classmates are unavailable, I will reschedule
my date for the Green Screen Room.
The third issue I could possibly face is not
completing my work before the deadline day.
If it is clear that I am not on track, I will
complete my work whilst I am at home to
ensure it is finished in time.
The fourth issue I could possibly face is the
camera not working, which would prevent us
from taking photos for my magazine.
If this did happen, I would inform my tutor.
After this I would either use the same camera if
repaired or a different one that was working
The fifth issue I could possibly face is if I am
unavailable myself due to illness, which would
prevent me from attending college.
If I was ill myself, my work could be accessed
through blogger and and my email as
mentioned earlier. This would mean that I could
complete my work at home to keep on track.
The final issue I could face is if my friends
outside of college are unable to send me
images of their clothing for my magazine
If they are unable to send me images in time, I
will take more images of my own clothing, or I
could ask other friends so I have a wider range.
Health and Safety
Potential Issue How will the issue be
avoided?
The first health and safety issue could be if I
have food or water close to the Macbook in
case it spilt onto the wires.
I will avoid this issue by placing my food and
drinks inside my bag which will be placed under
the desk. This ensures it won’t be in contact
with the Macbook.
The second healthy and safety issue I could
face is burning myself on the lights in the green
screen room.
In order to prevent this I will make sure that I
only touch the switch and will turn it off as soon
as I have finished using them so they can cool
down.
The next health and safety issue I could face is
receiving a headache from looking at my
computer screen all day.
To prevent receiving a headache I ensure that I
place the Macbook on low brightness and try to
prevent looking at screens on my breaks.
The fourth health and safety issue I could
possibly face is tripping over computer chairs
whilst approaching the computer
To prevent this I will ensure I place my chair
under the desk and will also watch where I am
going when approaching the Macbook.
The fifth health and safety issue I could
possibly face is damaging my vision through the
flash on the camera whilst photos are being
taken.
To prevent this I will ensure that photos where
I look at the camera are taken without flash.
However, I believe if I am looking away from the
camera it shouldn’t be an issue.
The final potential health and safety issue I
could face is cramp from sitting down for too
long.
To prevent this I ensure that I stand up every
break time and try to walk as much as I possibly
can to prevent receiving cramp.

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5. pre production

  • 2. Style sheet – Colour Schemes • Main Colours • Possible Colours • Will not be included • Black, grey and white are the colours I expect to be used the most throughout my magazine. I believe this because my text will be presented in black, my pages will presented in white and finally most images will also include these 3 neutral colours. • I believe red, orange and blue will also be used throughout my magazine as they bring the magazine alive and help appeal to my audience, especially as they are very masculine colours. I also know these colours will run through several different images I have planned to include. • Finally I will not be using the colours brown, yellow and green. The reason I will not be using yellow is because I believe it is too vibrant, whilst I believe applying brown and dark green to a magazine that already includes black, white and grey makes it too bland. Also I have no intentions on applying any images that include these 3 colours.
  • 3. Style sheet – Fonts • My next style sheet will consist on lots of different fonts that will be used throughout my magazine. I believe I have come to the decision I will be using the Coco Gothic font in my heading, which is presented on the bottom left, whilst the fonts on the right are what I will be using throughout my articles. • After looking through several different fonts I stumbled across ‘old school’, which included lots of fonts I will include in my headings and title, which can be seen on the left of the page. After that, I started looking for fonts that I could use for my text throughout the magazine. My intentions were to have bold but also very basic text to correlate with the rest of my magazine, which can also be seen above. Although they don’t look very different to the naked eye, the images above show 4 different fonts. However, due to how similar they are this hopefully indicates what style of font I am applying. • The reason I decided to include these fonts is because it looks very similar to magazines produced by Hype Beast, which is the company which inspired me to create my magazine. I also believe the design itself looks very crisp and professional.
  • 4. Style sheet – Image Styles • The next style sheet I will be creating will be focused on image styles. In the images above we can see two different image effects that have been used in music videos and magazines. • The first two photos (left and middle top) have applied my favorite effect. The effect makes the images look extremely old school, as it looks very similar to images you would see taken on a camera between the 80s-90s. I believe they have applied this effect by fading the original colours used in the image, which I can also apply through Photoshop. This effect will be applied throughout several different photos in my Hip hop and skateboarding section as they both show indications of being old school also. • Whilst the other two images (right and bottom middle) also use effects that I will be applying throughout my magazine. Both photos show the effects of Psychedelic drugs. The reason why I would like to apply this effect is because it often uses a contrast of colours, so that the dark shades help the bright shades of colour stand out even more. It is also often associated with Hip Hop and would work very well in my music article.
  • 5. Layout 1 – Magazine Cover • For my first layout I have created a concept magazine cover to indicate where I intend on applying my images and text. • As we can see, I will place one large image in the center of my cover that will focus on fashion. I will then apply a small text box underneath broadly explaining what the magazine will include. • The reason I have decided to present my magazine in this format is due to the simplicity it advertises to my audience, just like many other magazines similar to mine, I.E Hype Beast and HighSnobiety. • Finally I will apply a barcode and dateline in the corner of my magazine cover just to add some professionalism to my design. • Overall I am very happy with my layout and I am 100% I will be using this layout throughout my final production. • I applied Images and text to my cover to show a brief of what my magazine would look similar to once completed.
  • 6. Layout 2 – Two Page Spread • For my second layout design I have created a variety of two – page spreads to indicate where I intend on applying my articles and images. • From the first design shown on the left, we can see 1 large image placed on the left page and a large heading alongside a small article on the right page. The reason why I have decided to include this layout is because my audience will hopefully analyze the image before the text, giving them their own conception on what the image is, instead of reading an article and already realizing what the image includes which prevents people being as creative. • The second image shown on the right shows my second two – page spread layout, which includes several different images and text. The reason I have decided to include this design is because it’s very unique, which helps grab the attention of my audience. This can be seen through the text running through the margin on my magazine, which is also used very frequently in HighSnobiety magazines.
  • 7. Layout 2.1 – Two Page Spread • Here are my final 2 designs I will also be using inside my magazine, these will be used alongside the 2 in my previous slide. • The first design shows a large image placed across both pages with the article underneath also covering both pages. The reason I have decided to chose this design is because I believe landscape photos can often tell the readers more about the photo in comparison to portrait, so what better way to use one than across two pages? I also believe that by applying my article in the same format it will help both work together very effectively. • The final two page spread I will be applying in my magazine is shown on the right. We can see in this photo that I have placed 2 small images on the left page and 1 large image on the right. The reason why I have used this layout is because in my previous 3 designs the images on each page resembled in size, so for my final page I wanted to use a variety of different sized images so that my designs weren’t too similar. • Overall I am very happy with each layout design as I believe they will work perfectly with the content I intend to include. However, I may alter my final design as the left page might not work perfectly with my final images. Overall I gained most of my inspiration from existing magazines such as Hype Beast and HighSnobiety as mentioned previously, the reason why I took inspiration from these magazines is because I read them myself and they include the same content as my magazine, and they are both very successful.
  • 8. Layout 3 - Website • Here is the first two layout designs I will be including in my website. • The first layout shown on the top image shows how my home screen will be presented on my website. The reason I have decided to include this is because a large image/video is a very effective introduction to a website as it gives my audience a feel for what can be expected throughout each section. Also it has room for a very large heading which will help advertise my magazine also. • The next image shows a rough idea on how my next section will be presented on my website. The reason I have decided to use this is because it has a very close connection with my magazine through the use of images and text, which can be seen through the black and white presentation and also the text bleeding through the images. • These layouts will both be used in my website, however there may be some slight adjustments throughout which will then be updated on this slide.
  • 9. Layout 3.1 - Website • These two images show the next layouts I will be using in my website after some slight alterations to the Wix design. • The first image shown at the top is the 3rd layout I will be using in my website. The reason I have decided to include a blog inside my website is because many people are inspired from what they read through magazines, so my blog will include attachments and website links to some of the items shown throughout. • The second image shows the final layout design I will be using in my website. This web page is very important as it contains some items that I will be designing myself. The reason why I chose this design was because I like the simplicity of the layout as some shops that include too much information often come across very unprofessional. However, I will have to ensure that I don’t make my website public as I will not actually be selling the items, it will just be a design for my project. • Overall I am very happy with my layouts for my website as they all link very closely to my how I expect to design my magazine also which was a very important factor for me. Also they include the correct fonts colours
  • 10. Resources Equipment/ Props/ Costume needed Locations needed Canon 650 Camera York College Camera accessories (Tripod) Green Screen Room Palace X Adidas Trainers Rowntree Park Supreme accessories (Waist Bag) Selby Skate Park Vivienne Westwood Jewellery York City Centre Supreme clothing Manchester City Centre Skateboard Leeds City Centre
  • 11. Contingency Planning Potential Issue Solution The first potential issue I could face is losing all my work on the MacBook if it was to break unexpectedly To resolve this issue, I ensure that I save all my work on Blogger and my main email, so it can be accessed on other devices. The second potential issue I could possibly face is the unavailability of classmates the day I hired the Green Screen Room If classmates are unavailable, I will reschedule my date for the Green Screen Room. The third issue I could possibly face is not completing my work before the deadline day. If it is clear that I am not on track, I will complete my work whilst I am at home to ensure it is finished in time. The fourth issue I could possibly face is the camera not working, which would prevent us from taking photos for my magazine. If this did happen, I would inform my tutor. After this I would either use the same camera if repaired or a different one that was working The fifth issue I could possibly face is if I am unavailable myself due to illness, which would prevent me from attending college. If I was ill myself, my work could be accessed through blogger and and my email as mentioned earlier. This would mean that I could complete my work at home to keep on track. The final issue I could face is if my friends outside of college are unable to send me images of their clothing for my magazine If they are unable to send me images in time, I will take more images of my own clothing, or I could ask other friends so I have a wider range.
  • 12. Health and Safety Potential Issue How will the issue be avoided? The first health and safety issue could be if I have food or water close to the Macbook in case it spilt onto the wires. I will avoid this issue by placing my food and drinks inside my bag which will be placed under the desk. This ensures it won’t be in contact with the Macbook. The second healthy and safety issue I could face is burning myself on the lights in the green screen room. In order to prevent this I will make sure that I only touch the switch and will turn it off as soon as I have finished using them so they can cool down. The next health and safety issue I could face is receiving a headache from looking at my computer screen all day. To prevent receiving a headache I ensure that I place the Macbook on low brightness and try to prevent looking at screens on my breaks. The fourth health and safety issue I could possibly face is tripping over computer chairs whilst approaching the computer To prevent this I will ensure I place my chair under the desk and will also watch where I am going when approaching the Macbook. The fifth health and safety issue I could possibly face is damaging my vision through the flash on the camera whilst photos are being taken. To prevent this I will ensure that photos where I look at the camera are taken without flash. However, I believe if I am looking away from the camera it shouldn’t be an issue. The final potential health and safety issue I could face is cramp from sitting down for too long. To prevent this I ensure that I stand up every break time and try to walk as much as I possibly can to prevent receiving cramp.

Editor's Notes

  1. Explore colours, fonts and image styles similar to what you want to produce. Discuss all three elements in relation to why you chose them and where you may use them in your project. Go over as many pages as you need to
  2. Mock up of a potential design using the colours and fonts established in your style sheet and sourced images Alter this slide to make it appropriate for your planned product types. Add further layout slides to create at least one for each product you plan to make.
  3. Mock up of a potential design using the colours and fonts established in your style sheet and sourced images. Alter this slide to make it appropriate for your planned product types. Add further layout slides to create at least one for each product you plan to make.