Evaluation of all advertisements

1. Evaluation
ABBIE

2. My Print Advert
Structures & Techniques:
My print advertisement for Irn Bru was put together
using Photoshop. I created the advert by taking photos of
our main character that features throughout all of my Irn
Bru advertisements. After taking several photos, I
decided on the one I liked best to be included as the
background image. In Photoshop, I edited the image to
create a glitch effect. I also used images from the
internet such as the Irn Bru bottle as well as the brand
name in the bottom corner.
Factors of Persuasion:
I tried to make the viewer purchase a bottle of Irn Bru by
convincing them that their dreams will come true. This
tagline guarantees that the consumer will be happy after
drinking Irn Bru. The lines of appeal for my print advert is
dreams. This is highlighted in the ad because Grace is
playing electric guitar doing a hair flip. The way the
image has been edited connotes to a rock, edgy theme.
The print advert has a narrative of your dreams coming
true which persuades the consumer to purchase Irn Bru.
The factor of persuasion is reward power because it
provides you with a personal benefit.
Styles of Advertising:
The type of advertising I used was persuading the viewer to
purchase a bottle by showing that their life will get better.
The print advert provides escapism therefore the viewer can
escape from their life for a short period of time. Persuading
the consumer with the slogan “Irn Bru makes your dreams
come true” influences them to purchase a bottle to improve
their life and achieve their goals and aspirations. This style
of advertising is successful as people believe they will find a
new drink that they will love.

3. Print Advert- Professional Advert
Structure & Techniques:
This print advertisement was put together very
simply, with a very basic background of someone sat
in a field. In the foreground, there is a bottle of Coca
Cola with a slogan.
Factors of Persuasion:
The producer has tried to make you buy a bottle of
Coca Cola buy guaranteeing happiness. The
background picture is very persuading to the
consumer as it looks like a nice summers day. Because
the bottle has water on; it highlights that the drink
will be refreshing and cooling. The line of appeal for
the print advert is aspirational with dreams. Because
the slogan guarantees happiness, people aspire for it
and dream to be happy. The advert is realistic which
highlights to the consumer that it is easy to buy a
bottle and achieve happiness. Therefore this
influences more people to purchase a bottle of Coca
Cola. The factor of persuasion is reward power
because you get a personal benefit from drinking
Coca Cola.
Styles of Advertising:
The way the producer advertises the product is by
also selling a happier life. It is a dream and aspiration
for people to be happy so this persuasion influence
you to buy a bottle. It is successful because the
background in the print advert is appealing as we
picture a hot summers day with a refreshing bottle
of Coca Cola. The bright colours catch your attention
so people stop and read the ad which therefore
influences them to purchase a bottle.

4. My Video Advert
Structure & Techniques:
My video advertisement for Irn Bru was put together using
Adobe Premiere. In our group, we filmed in the media studio
for days to make sure we had the perfect shots. We then
imported the footage into Premiere and began editing.
When editing, I used several different video transitions and
effects such as the fast colour corrector to create a pop art
effect. At the beginning of the ad and the end I used a fade
to make the advert flow smoothly. I also incorporated other
techniques such as an iris round, speed up and offset. The
shots that feature in the ad are mainly medium shots and
long shots to highlight the surroundings and objects
scattered all over the floor. However, in the middle of the
advert there are close ups of Grace drinking Irn Bru and her
reaction.
Factors of Persuasion:
To try make you buy a bottle of Irn Bru, I have shown a life
before Irn Bru and a life after drinking. This highlights the
reward power of Irn Bru as it shows you that you will feel like
your dreams have come and you have achieved happiness.
My advert has a linear sequence and is realistic therefore, it
persuades the viewer to buy a bottle because the advert
does not seem unreachable or unrealistic. The advert is in a
linear order so that it is not difficult to understand so people
of all ages can purchase a bottle or can.
Styles of Advertising:
The way I tried to advertise the product is with
bright colours and lots of effects and features to
make the advert be eye catching to match the
colour theme of Irn Bru. Because there are lots
of colours and effects, it shows how fun and
happy your life could be from drinking the
bright neon orange drink. Even though it is
colourful, it does not run throughout the entire
advert ,(only at the end), so that it does not
annoy the viewer. In the background I featured
an iconic rock song to grab the attention of the
consumer so that they are influenced to watch
the entire ad.

5. My Video Advert
Styles of Advertising:
The advert begins very basic and simple with
not much colour in the room except the
bright neon orange bottle of Irn Bru
therefore it stands out. Once Grace drinks
the Irn Bru, it becomes more colourful to
highlight that the consumer will fall in love
with the drink. My video advert is 51
seconds. I think this is a good duration
because it is not too quick where you do not
understand what they are trying to sell. It is
also not too long where it becomes boring
and people stop watching. I think my video
advert is successful in making you want to a
bottle or can of Irn Bru because it is very
colourful and fun. The style of advertising in
my video advert is surreal because drinking
Irn Bru does not turn you into a rock star or
make your dreams come true, however it can
make you happy ,( if you enjoy the drink), to
have the confidence to accomplish your
dreams.

6. Video Advert- Professional Advert
Structures & Techniques:
This video advert for McDonalds begins with a long shot
of her getting into the elevator ,( the long shot sets the
scene). Throughout the rest of the scenes in the lift there
are medium shots to show the lift getting stuck and the
two women panicking shouting for help. However, there
are several close ups of the women when there are
comedic elements. The advert ends with a close up as one
woman tries to steal some chicken from the other women.
In the background of the ad, you can clearly see the
McDonalds bag and boxes to highlight to the viewer what
the advert is trying to sell.
Factors of Persuasion:
The factor of persuasion in the McDonalds ad is reward
power as a bad situation of being stuck in a lift with a
stranger turns into a positive where you make a new
friend and get free McDonalds to get you through. There
is a positive benefit to the women which connotes to the
viewer having a positive benefit when they purchase
McDonalds as they get a delicious meal. The line of appeal
in this ad is comedy and humour as the two women get to
know each other and begin to tell each other stories
about themselves: a bad situation is turned comical. This
persuades the viewer because they are entertained by
the ad and watch the whole thing as well as
understanding the product placement. The advert has a
narrative of two women at work getting stuck in a lift
and a repair worker delivers McDonalds to them to get
them through. Because the advert is simple and easy to
understand, the viewer is entertained and influences
them to think about food which could later lead to a
purchase. The advert is portrayed in a linear sequence
and is realistic therefore the viewer connects to the ad
as it is a situation that people can relate to. Overall, the
video advert for McDonalds is very persuasive and
influential to purchase from the fast food restaurant.

7. Video Advert- Professional Advert
Styles of Advertising:
The video advert for McDonalds begins very simply with not much colour or
objects to look at as one women is entering a lift with another woman. There
are no effects or transitions into the next shots which highlights that the ad has
been put together quite easily and is basic. The red chip boxes stand out as the
colours in the lift and the outfits that the women are wearing are very basic
and simple with little colour. Therefore, the red box grabs the viewers attention
and highlights to them what is being sold. Towards the end of the advert, there
are professional shots of the chicken strips being dipped in sauce. This
influences the viewer to think about food and what they would order from
McDonalds. After watching the ad, this persuasion and temptation could lead
to a future purchase. There is no text throughout the ad except “ Served after
10:30 am”. The text is very small and not eye catching at all. The
producer has done this to inform the viewer but also not highlight
that certain foods on the menu are only served after specific times.
The video ad ends with the iconic logo of McDonalds. The bright
yellow and red stands out and persuades the viewer to purchase
some food from McDonalds. Overall, the way the producer has
advertised the product is very persuasive and successful in making
you purchase the product.
https://www.youtube.com/watch?v=4fadjiHCZQA

8. My Video Game
Structures & Techniques:
My video game for Irn Bru was put together using Photoshop
and Adobe Premiere. I drew all of my game using pixels; to
make the drawings more detailed I used the dodge and burn
tool to add highlights and shadows. To make the advergame
background move I used a timeline where I cut, copied and
pasted each selected area and added it to the end of the
background so that it flowed smoothly. To make the faces move
and Irn Bru bottles to shoot out I used the tween tool with 5
shots so that the object moved smoothly across the screen.
After I had completed the making of the game, I imported it into
Premiere where I overlayed 8 Bit music and sound effects. I
found that the video game was very difficult to create and draw
as I experienced lots of difficulties. I decided to change my
design ideas because the background had to move. My original
idea was that the game would be set on stage, however I could
not make it move so I came up with the idea of a red carpet. I
decided to create a menu bar as well as a quit and resume play
section at the end of the game as I thought this would make the
game look more professional and improve the standard.

9. My Video Game
Factors of Persuasion:
The lines of appeal in my advergame is glamorous places because it
is set on a red carpet with paparazzi where you play the famous
rock star character. Another line of appeal in my video game
dreams and fantasy because the slogan of my advert is “Irn Bru
makes your dreams come true”. The narrative of my video game is
that once you have drunk Irn Bru your dreams become true of
becoming a rock star. The factor of persuasion in my video game
for Irn Bru is reward power because people in the crowd are sad
until they receive a bottle of Irn Bru. The positive benefit is shown
because you have to make as many people happy as possible.
Styles of Advertising:
The style of advertising for my advergame is animation. To create the video game, I had to draw my idea onto
Photoshop using pixels and other tools. I used a timeline and the tween tool to make the background and other
objects move so that it looked like a professional video game. Because the game appears in a linear sequence, it is
simple to follow and understand. This highlights that this style of advertising is appropriate for all ages to increase
sales of Irn Bru. I do not think this style of advertising makes you want to purchase a bottle of Irn Bru because it does
not promote the product as much as the print and video advertisements. Another reason I do not think this style of
advertisement increases sales is because it is not very entertaining to play the game therefore I think people playing
will become bored.

10. Video Game- Professional Advert
Structures & Techniques:
The video game looks very detailed and difficult to create. There are
several different backgrounds that the pass when you try throw the
girder as far as you can. There are cans of Irn Bru you can collect that
are scattered randomly in the sky that give more throw power. The
obstacles to avoid are not clicking at the right time on the power scale
so the girder will only travel a small distance.
Factors of Persuasion:
The factor of persuasion in the professional Irn Bru advergame is reward power. There is a positive benefit for the
player because each time they play, they will beat their target by throwing the girder further and further each time.
However, there is sometimes negatives for the player as they may not beat their target and throw the girder far at
all. Because the video game is portrayed in a linear sequence, therefore it is easy to play and understand, however it
can become very repetitive for the player as the game does not get harder by different difficulty levels. It is a very
basic and simple idea. The lines of appeal in this video game is elite people and dreams and fantasy. It is not possible
to throw a girder that far therefore you play as an elite trained character. It is a fantasy to be able to throw that far
which taps into the audiences desires. The game has been put together realistically, however there are elements of
the game that are anti realistic which distances the player from the game. Although, it allows the player to escape
into the game and forget about their life for a short period of time.

11. Video Game- Professional Advert
Styles of Advertising:
The producer has created an animation to advertise Irn Bru.
This style of advertising in my opinion is not very successful
because even though you enjoy playing the game; you
forget what the game is actually about, (Irn Bru). Once you
have finished the game, I do not think you feel influenced to
purchase a bottle or can of Irn Bru. The colours in the video
game are bright to grab your attention. However, the video
game does not follow the iconic colour theme of orange and
blue. The font at the beginning explaining the game is bold
and clear to understand so people find the game easy and
simple. In the video game you do not see a lot of Irn Bru,
therefore I do not think this style of advertising is successful.
The player is not made aware of what the video game is
attempting to sell until they pass the Irn Bru cans in the sky.
Overall, I personally would not purchase a bottle of Irn Bru
after playing the game because it does not influence me to
or highlight the product enough. Irn Bru have two video
games: the other game is called “Pumping Irn” and I think
this game is more successful in promoting the product
however, I still would not purchase a bottle or can of Irn Bru
after playing.

12. Print Comparison
There are several similarities and differences between my print advert and Coca Cola’s print advert. For example,
both adverts have a slogan that is catchy and clear to see. The background images are both based around the slogan.
“Open a Coke, open happiness” has a background image of a summers day where you would enjoy a nice cold
refreshing bottle of Coke. “Irn Bru makes your dreams come true” has a background image of Grace playing electric
guitar with glitches and objects scattered all over the room. However, there are lots of differences. For example, my
print advert has several different effects to make the background image look more detailed and edited. I edited the
image on Photoshop and cut the image up as well as using RGB curves and a glitch. The Coca Cola background is very
basic and simple and does not appear to have any effects or have much editing. In my opinion, I think the technical
qualities in the Coca Cola are a lot better than the quality of my advert. The image seems a lot clearer and brighter
where the colours are more prominent. The text is also clearer and brighter. The weaknesses in my print advert is
that the orange and blue colour theme could be brighter to grab your attention. I also could have made the bottle
larger and clearer so that it is eye-catching. The strengths in my print advert for Irn Bru is the editing I did with the
glitches and cutting up the image. If I could change my advert, I would make the colours brighter so that they would
stand out more and become more clear and better quality like the Coca Cola advert.

13. Video Comparison
My video advert has lots of differences to the 2017 McDonalds advert. For example, my advert has lots of colour to give
a pop art effect. I edited my video advert for Irn Bru with lots of different video transitions and effects as well as audio
effects and transitions. The McDonalds ad is very basic and simple with no video effects or transitions. However, both
our ads begin very simply with little colour. Another similarity is that both ads last 51 seconds so that it does not drag
on and bore the viewer. Both ads end with the product placement and slogan with a print still image to promote the
product. The McDonalds ad has a range of shots including close ups and long shots, similar to my advert for Irn Bru. In
my opinion, the technical qualities in the McDonalds ad are a lot better than in my video advert. However, I think my
advert is more entertaining to watch due to the colours, effects, sound and transitions. The shots in both ads are very
clear because we similarly used studio lighting to increase the quality. The strengths in my video advert are the video
quality ,( due to the studio lighting), and the effects I used to make the advertisement more exciting and eye-catching.
However, the weaknesses in my advert is the beginning as I feel like it was is very boring because I did not edit it with
any effects. If I could change my advert, I would incorporate more shots of Grace playing electric guitar at the end and
dancing around.

14. Advergame Comparison
There are lots of differences and similarities between the two video games. For example, both advergames have a
narrative of collecting bottles or cans of Irn Bru to succeed at the game. Both games are very colourful to grab your
attention and make the game look more fun and entertaining. Another similarity between both games is the menu
button and in the bottom left corner there is a number to see how far you have thrown the girder ,( on my video
game there is a number counting how many sad people there are). However, the technical quality in the
professional video game for Irn Bru is a lot more advanced than the graphics in my video game. The graphics and
drawings in the professional ad are of a much higher quality. Another difference is that the background in the
professional ad changes frequently and moves throughout the entire game. In the future, I would change my video
game by making the background move the whole time to make the game have a higher quality and look more
professional. There are lots of weaknesses in my video game. Firstly, I found it extremely difficult to get the
background to move and for it to move smoothly. After several attempts and help from others, I finally had a
moving background image, however it only moves once in the entire video game. Another weakness is that the
graphics are not very good as they are very basic and simple. A strength about my video game is the ending as it
goes to the menu page then fades out. Another strength is the bright colours which influence the game to look
more fun and entertaining. If I could change my game, I would make the background move, improve the graphics
and make the game go on for a bit longer.