2. Real Video
• Structures and techniques of TV advertising
– The advert uses images with boys and girls in different age ranges. The types of shots they have used are
zoomed out, but then they zoom in slowly to try and grab the viewers attention. They have used humour in
the advert by adding an animated squirrel half way through and again towards the end of the video
– In the first scene of the advert, it shows a young guy walking down his driveway with a can of Irn-Bru in his
hand. He then stops and drinks it and says ‘unbelievable’, but before saying it, he pulls a funny face which is
supposed to be humorous. Then in the next scene it shows a woman talking to a squirrel which has been
animated. This shows they have used art as well and humour because they will have drawn the squirrel.
• Factors of Persuasion
– How have the producers tried to make you buy these products? Consider the list we looked at earlier in the
unit.
– They tried to make me buy the product by using comedy and humor and art because of using the animated
squirrel. The message of the advert is Irn-Bru makes you stronger.
• Styles of advertising
– What style of advertising has been used? How successful is it in making you want to buy the product?
• The style of advertising used was mostly humor. It’s successful in making me buy the product because of
the message it’s sends which is it makes you stronger and helps keep you healthy.
3. My Video
• Structures and techniques of TV advertising
– I put my video together using Premiere Pro. At the first stage of the project, we were put into groups and discussed
our ideas. After the discussion we made a storyboard to give us a rough idea of how the video should look.
– Most of the Images in my video are different, but some elements are similar to the real Irn-Bru advert. It is set in
college, so it will only reach out to teenagers/college students – it won’t reach out to it’s wider audience because the
characters in it are around the same age. The theme of the video is a bully and victim theme.
– The first scene shows the bully stomping down the corridor in a fierce mood. It then moves to the second scene
where he kicks the door open and walks in, distracting the victim when he slams his hand on the table and being vile
towards her. For these scenes, the shots were zoomed out because I wanted to create a tense feeling for the viewers,
making them engage in the advert and wonder if something big will happen.
– The end of the video is a contrast to the beginning. The final scene shows the bully drinking the can of Irn-Bru. His
mood changes because when he finishes drinking the can, he smiles.
– After filming, I edited the footage using Premiere Pro. In the edit, I added sound effects to the first two scenes – A
stomping sound and a door kicking sound. I decided to do this to draw in the audiences attention.
– Secondly, I split one scene into to parts and added another scene in-between to help the viewers understand how the
story is being told. At the end of the video, the final scene looked too dark, so I used a tool in Premiere pro to make it
brighter because it was difficult to see what was happening.
– The last few seconds of the video shows the can of Irn-Bru. Here you can tell editing has been done because I wrote
the slogan ‘DON’T be a CAN’T be a CAN’ next to the Irn-Bru. I added a special effect so when the can appears, the text
flies in from the side and lands next to the can.
– The video covers two things. It covers art although it is difficult to tell. At the start you can see the victim is really
focused on something until the bully comes in and distracts her. The other thing it covers is comedy and humor
because of the way the script has been written and the way the bully reacts when he takes his first sip of Irn-Bru –
calling it ‘trash’, then drinking the whole can in the corridor.
– The styles of advertising I used are humor and I used personal and emotional appeals. It is successful in making
people want to buy the product because the theme we used is focused on a big issue in society and raising awareness
of it.
4. Real Advergame
• Structures and techniques of advergames
– The game (pumping Irn) has been made using a complicated 2D computer animation software. It
has a simple design and concept. The purpose of it is to entertain people and advertise the
product You need to lift the characters arms up as many times as you can in 30 seconds, using
the buttons the arrow buttons on the keyboard. You get 100 points each time you manage to lift
them up to the expected height.
– The images the game uses is a countryside background. The character in the game is a Scottish
man wearing an orange cilt, so the main audience of the game is Scottish people who like Irn-Bru.
• Factors of Persuasion
– The games use nature and the natural world with them being set in the countryside. They both
use reward power because being in the countryside is a very calming and peaceful atmosphere.
– They have used art because they will have had to draw the characters, assets and backgrounds.
The message of the game is if you exercise and drink Irn-Bru it makes you big and strong.
• Styles of advertising
– The style of advertising is interactive because it’s a game and it focuses on health and strength.
It’s successful in making me buy the product because it focuses on a healthy lifestyle and fitness.
5. My Advergame
• Structures and techniques of advergame
– I put my advergame together using Photoshop in a frame animation. In our groups, we discussed
our ideas. We decided on a concept based on Super Mario Bros. After our discussion, we started
designing the background. I made three different backgrounds and decided which one I thought
would work best which was the disco theme. Then I made my characters and assets which are Irn-
Bru man and Coca-Cola man. The assets I made were an Irn-Bru can, Coca-Cola can, a bomb and a
disco ball.
– The obstacle to avoid is the bomb. If one of the characters bounced into the bomb, they need to
restart the level – the other player can carry on. The items to collect are the Irn-Bru can which Irn-
Bru man needs to collect, and the Coca-Cola can which Coca-Cola man needs to collect. The first
character to get to the finish after collecting there can is the winner. If they get to the finish
without collecting there can, they need to go back and get it.
– One style of advertising I’ve used to make the game uses is humor because of the way the
characters work. I decided to make them bounce because it makes them look like they’re dancing
there way along. which fits into the theme. This was a decision I made because before making the
characters bounce, they were going to walk, but I had trouble making the legs animate. Another
style I’ve used is art because I had to design the background and draw the characters and assets
in Photoshop.
– I have tried to persuade my audience to buy the product by making an entertaining and
challenging game based on an old pixel game that was very popular in the past. Another way I
have tried to persuade the audience is by using a humorous animation which is to draw in there
attention and engage them.
6. Video ComparisonSimilarities
There was only one similarity which is that my video involves art, and although it’s hard to tell you can see the victim is focused on something until
the bully walks in and breaks the focus. The professional video clearly shows art has been used because someone will have drawn the animated
squirrel, which makes it more interesting and entertaining for the audience. My video uses reward power because at the end of the video the
negative feelings turn into positive when the bully drinks the Irn-Bru.
Differences
One difference is my video is set in college and the characters are around the same age, which makes it reach out to the young audience. Irn-Bru’s
video has characters in that have a big age difference ranging from teenagers to old people. This makes there video reach out to a wider audience.
Another difference is the footage quality on my video isn’t as clear as Irn-Bru's video because we didn’t use professional equipment. Irn-Bru have
used professional equipment which makes there footage a lot clearer. This is because there adverts will be shown on TV.
My video – The sound quality isn’t very good. Again this is because we didn’t use professional equipment. The camera we used had a built in
microphone, and the camera could have been too far away. Irn-Bru will have used a separate, professional camera and microphone, making the
sound a lot clearer. Also, during editing, they will have had to remove any background noise that was picked up, unless it was meant to be in the
video.
Reference the technical qualities of your advert compared to the professional one (does yours show off any interesting/visual impressive skills)?
At the mid-point of the video, there were some long pauses. So I cut them down by pausing the video several times to help me get the timing
right. I didn’t want to cut the pauses out completely otherwise it would have moved onto the next thing too quickly. At the end of the video I did
two things. The first thing I did was adjust the lighting to make it brighter because the scene where the bully is drinking in the corridor was quite
dark. I also wrote the slogan next to the can of Irn-Bru, but when it appears on screen it flies in from the left and stands to he right of the can.
What was difficult/complicated to do?
Things I found difficult was catching up. Because I wasn’t in college on the day of filming and the first day of editing, I had to catch up on what’s
been happening in my group. Although I found it challenging to catch up, I managed to create/edit the main advert and then I made two sting
adverts – a ten second one and a five second one.
What are the strengths and weaknesses of your own advert?
A strength of the video is at the start where I added the sound effects. The sound effects draw in the audiences attention and makes them wonder
if something big will happen. Another strength is the video is entertaining to watch –
A weakness of the video is the footage quality. Although it’s fairly clear, it’s not HD quality because we didn’t use a professional camera. This also
affected the sound quality because the camera we used had a built-in microphone. Although it still picked up speech , we could have used a
separate microphone, which would have made it clearer.
How would you change your advert if you could do so?
One thing I would change about the video is the location. Because it’s set in college, it doesn’t reach out to Irn-Bru’s wider audience. This would
mean needing more characters with bigger age differences. Another change I would make is I would add more sound effects. When the bully is
drinking, I could add some slurping sounds
7. Advergame ComparisonSimilarities
There is only one level on both games which isn’t good because people can’t progress and challenge themselves. People would get bored easily because
your repeating the same thing over and over.
Differences
My game has a multiplayer version which makes it more entertaining because people can challenge each other. Irn-Bru only have a single player version
which might make it boring because you can’t play against anyone else, but you can challenge yourself by beating your record.
My game is a pixel game which makes it look like a classic. Irn-Bru’s game looks more modern. Even though it’s still 2D animation, you can’t see the pixels
and it’s a more complicated animation.
My game has some collectables, but not as many as Irn-Bru’s. This makes my game not as entertaining because your not having to do as much. Whereas
on Irn-Bru’s game you have to do quite a lot to receive the items.
Another difference is the backgrounds and themes – My game is set in a disco, so it looks really dark and there isn’t too much colour. Irn-Bru’s game is set
in the countryside so it looks bright and colourful. Also, My game is based on Super Mario Bro’s concept which is collecting items in different worlds. Irn-
Bru’s game is based on sport because it is a weight lifting game. This makes both games have a contrast.
My game doesn’t have a scoreboard, number of lives or time limit. This makes the game less entertaining because people can’t challenge themselves and
try and beat there score or the time they completed the level in. Irn-Bru’s game has a scoreboard, a number of lives and a time limit which lets people
challenge themselves, making there game interesting and entertaining.
Something I found difficult was choosing the right design. I made three different designs and found it hard to choose which design I wanted to use – I
worried about making the game look dull and boring. The other thing I found difficult was animating the characters. Partway through animating Irn-Bru
man, I made Coca-Cola man. It was difficult to animate Coca-Cola man because he was a late edition and I had to guess his position in each frame.
A strength of my game is having a multiplayer version which will draw in the audience’s attention. Another strength is
Weaknesses of my game is it doesn’t have a scoreboard, making it difficult for people playing against each other to know who’s winning. Another
weakness is the obstacles and collectables aren’t animated. This would have made the game better because having animations/special effects makes it
draw in the audiences attention.
One thing I would change my game is adding a scoreboard and a number of lives. This would make the game more competitive because if your playing
against someone, you can see who’s winning. This would also make the game more entertaining. Another thing I would change about my game is I would
make some of the collectables have special effects. e.g.: When Irn-Bru man collects his can, I would show him drinking it. And if someone walked into the
bomb, I would make an animation showing the character and the bomb blowing up. Another thing I would do is make another level. This would make the
game more interesting, entertaining and challenging because there would be more obstacles to avoid and more collectables to collect.
