Types of advertisement : Print Advertising Outdoor Advertising Broadcast advertising Covert Advertising Surrogate Advertising Public Service Advertising Celebrity Advertising

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2. Types of Advertising
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1. Print Advertising
2. Outdoor Advertising
3. Broadcast advertising
4. Covert Advertising
5. Surrogate Advertising
6. Public Service Advertising
7. Celebrity Advertising

3. Print Advertising
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If an advertisement is printed
on paper, be it newspapers,
magazines, brochures, fliers
that would be considered a
portable printed medium,
then it comes under the
banner of print advertising.

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Newspaper
Brochures
Fliers

5. Outdoor Advertising
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• Advertising on bill boards or signboards, outside of a
building and often by the roadside.
• The billboard advertising is very popular however
has to be really terse and catchy in order to grab the
attention of the passers by.

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7. Broadcast Advertising
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• Broadcast advertising is a very popular advertising
medium that constitutes of several branches like
television, radio or the Internet
• The cost of television advertising often depends on
the duration of the advertisement, the time of
broadcast (prime time/peak time), and of course the
popularity of the television channel on which the
advertisement is going to be broadcasted.

8. Covert Advertising
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• Covert advertising is a unique kind of advertising in
which a product or a particular brand is incorporated
in some entertainment and media channels like
movies, television shows or even sports.

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10. Surrogate Advertising
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• Surrogate advertising is prominently seen in cases where
advertising a particular product is banned by law.
• Advertisement for products like cigarettes or alcohol which
are injurious to heath are prohibited by law in several
countries and hence these companies have to come up with
several other products that might have the same brand name
and indirectly remind people of the cigarettes or beer bottles
of the same brand

11. Surrogate Advertising
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• Kingfisher beer brands, which are often seen to promote their
brand with the help of surrogate advertising.
• The Health Minister had challenged the name of the Bangalore
Indian Premier League (IPL) cricket team, “Royal Challengers”,
which was such an obvious and blatant form of surrogate
advertising for liquor brand “Royal Challenge”.

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13. Public Service Advertising
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• Public service advertising is a technique that makes
use of advertising as an effective communication
medium to convey socially relevant messaged about
important matters.
• Examples : AIDS, energy conservation, political
integrity, deforestation, illiteracy, poverty and so on.

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15. Celebrity Advertising
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• Although the audience is getting smarter and
smarter and the modern day consumer getting
immune to the exaggerated claims made in a
majority of advertisements, there exist a section of
advertisers that still bank upon celebrities and their
popularity for advertising their products.

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More On Types of Advertising

18. Transit Advertisement
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19. Direct E-Mail Advertisement
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20. Retail Advertisement
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• Emphasizes the specific retail outlet as the place to
buy a specific range of brand.
• It can be local store advertising in local newspaper.

21. Brand Advertising
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• It is advertising with a strong emphasis on the
company brand (logo and/or company name) also
known as integrated marketing communications
(IMC).

22. Non-Product Advertisement
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• This kind of advertisement
is advertised from political
parties trade fraternal and
social group for the
purposes of safeguard
ideologies, social
betterment and institution.

23. Reminder advertisement
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• A marketing strategy typically consisting of brief
messages sent with the objective of reminding a target
consumer group about a product or service or of
introducing a new theme into an existing marketing
program.
• Reminder advertising might be used by a business that
has already invested considerable resources in initially
promoting their product or service and still wishes to
maintain its competitiveness.

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25. Defensive advertisement
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• A type of advertising that is initiated for the
purpose of combating a potentially damaging or
negative effect of a competitors ads.
• For example, political campaigns often involve
negative advertisements regarding a candidate,
paid for by the opposing candidate's political
party.

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27. Persuasive advertisement
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• A type of product promotion that attempts to
influence a consumer in favour of a purchasing
particular good or service by appealing to their
emotions and general sensibilities.
• A business might engage in informative or persuasive
advertising to encourage first time customers to try
its product, in addition to reminding customers to
purchase a product they have previously bought.