2. Jonathan Andujar was born and raised in the
South Bronx, NY. In the projects of Webster
Avenue is where he and his three siblings grew
up. As a child he took up amateur Boxing which
eventually lead to his enrollment in the Sports
Marketing and Media program at Full Sail
University with the hopes of one day being
able to promote his own fighters/events. His
main focus is to develop sports marketing
skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Athlete Marketing Agent
• Advertising and Promotions
Managers
Hero Archetype - Producing brand
stories by overcoming challenges
through courageous acts. Using
these challenges to empower and
motivate audiences as well as
inspiring them to attend professional
boxing events.
Sports Marketing for Professional Boxing Promotions
4. • DEMOGRAPHICS: 50% Female,
25-45 years old, Predominately
Black, College Educated, Located in
the U.S.
• PSYCHOGRAPHICS: Enjoys
watching sports, live disciplined
lifestyles, care for education.
• IDEAL AUDIENCE MEMBERS:
Kenny Craig, Operations Manger
(Mayweather Promotions)
James Dunn, Management
(Mayweather Promotions)
Recruiters & Hiring Managers at Mayweather Promotions, Top Rank, and
GoldenBoy promotions
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Land a Marketing position at Mayweather
Promotions.
‣Increase Linkedin connections by connecting
with 15 Mayweather Promotions team
members by December 31st, 2021.
Mid Term: (2027)
•Have two pro boxers under my management.
‣Scout and network with potential clients from
hometown by December 31st, 2026
Long Term: (2045)
•Establish my own boxing promotions.
‣Use name and image made over the years to
build a base and acquire promoter license by
December 31st 2044.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web page creation 60%
Web platform development 55%
Critical thinking 80%
Speaking 80%
SOFTHARD
CRM Software 5%
Accounting software 5%
Time management 50%
Active listening 60%
SOFTHARD
7. I help guide professional boxers to be in the
best positions mentally, physically, and
financially by motivating them to overcome
those challenges through sports marketing.
PROMISE
8. CREDENTIALS
Work Experience:
•9 years of amateur boxing
Education:
•Moodboards for Web Designers , LinkedIn
Certification
•Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
•1st place x3, WorldWide Boxing Gym
Competition Show
9. COMPETITION
Robby Hughes
Industry Experience:
• 1 year+ community association
manager
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Doesn’t include
Skills and Proficiencies:
• Customer service - 1 endorsement
• Project Management- 1 endorsement
• Microsoft Office - 1 endorsement
Jonathan Andujar
Overall Online Presence:
• 500 +connections, banner customized, polished
headshot, lack of details throughout profile, active on
social media,
• Grade: Good 80 out of 100
Industry Experience:
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include
Skills and Proficiencies:
• Does not include
Overall Online Presence:
• Less than 50 connections, banner image not customized,
amateur headshot, not active on. Social media
• Grade: poor 20 out of 100
• Does not include
10. COMPETITION
Kenny Craig
Industry Experience:
• 5 years of operations management at
Mayweather Promotions
Education:
• University of Nevada-Las Vegas 4 years
Noteworthy Experience:
• Marketing Specialist
• Onsite manager/Mixologist
Skills and Proficiencies:
• Event management- 70 endorsements
• Management- 51 endorsements
• Marketing- 49 endorsements
Jonathan Andujar
Overall Online Presence:
• 500+ connections, banner image not yet customized,
decent headshot, active on social media
• Grade: Avg 70 out of 100
Industry Experience:
• Does not include
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include
Skills and Proficiencies:
• Does not include
Overall Online Presence:
• Less than 50 connections, banner image not customized,
amateur headshot, not active on. Social media
• Grade: poor 20 out of 100
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Prevention of Sports Injuries Conference ( NY Aug 10-11,
2020)
• Sports Administration Conference (NY Jun 03-04 2021)
• Human Movement Studies Conference (NY Apr 22-23 2021)
Digital Marketing
• Primary Content:Written blog called “Now That’s NASTY” , 3-5
paragraphs shouting out upcoming boxers and their
accomplishments, 1 shoutout per week through personal site.
• Primary Tools: FB, Snapchat, IG, LinkedIn - promote blog
through FB posts, snaps, network with people in industry
through LinkedIn by publishing blogs of future boxers.
• Website: Full Sail digital portfolio site to showcase school work;
use site blog to cover any missed content from personal site.
13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking boxing fanatic with training background who
understands both sides to the sport of boxing Dec. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Set up free CRM through HubSpot, complete courses
Nov. 2022
• Learn accounting software through QuickBooks Nov.
2022
Soft Skills
• Improve time management through WeeklyPlan Dec.
2021
14. Jonathan Andujar
You know why boxers tend to fallout the way they
do?
Well what I do is guide these athletes by motivating them to be in
a position where they’re confident in overcoming the challenges a fighter faces
whether it’s physically, mentally, or financially. In fact, when training with my
fellow boxers my trainer, Lupin Guzman, noted that the best work is produced
when I’m training alongside our fighters.
“
15. REFERENCES
(n.d.). Retrieved from https://www.linkedin.com/in/
(n.d.). Retrieved from https://www.linkedin.com/in/kenny-
craig-8a1a7257/robbyhughes1/
Sign Up. (n.d.). Retrieved from https://www.linkedin.com/feed/
Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/13-1011.00
Sports Conferences. (n.d.). Retrieved from https://waset.org/
sports-conferences
Kaye Putnam: Psychology-Driven Brand Strategist, Design &
Consulting. (n.d.). Retrieved from https://www.kayeputnam.com/
Floyd Mayweather's Work Ethic is Epic. (n.d.). Retrieved from
https://mayweatherpromotions.com/
Home. (n.d.). Retrieved from https://
www.goldenboypromotions.com/
Top Rank Boxing – The Worldwide Leader in Boxing
Promotions. (n.d.). Retrieved from https://www.toprank.com/
