Project & Portfolio I

1. PERSONAL BRAND
EXPLORATION
Jasmine Gonzalez
Project & Portfolio I: Week 1

2. As the oldest amongst her family’s generation,
Jasmine Gonzalez was always sought out for
her limitless creativity and imagination. Even
among these responsibilities, she was a mentor
and leader who motivated others to reach their
full potential. She has always loved finding new
ways to entertain and inspire those around her.
After serving 10 years in the U.S Navy, Jasmine
enrolled in Fullsail University where her aim is to
broaden her knowledge in digital marketing.
Jasmine Gonzalez’s goal is to use the channels
in digital marketing to entertain the masses.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Marketing
• Content Strategist
• Brand Manager
CREATOR ARCHETYPE -
promotes self-expression and vision
through inspiration and creativity.
Helps foster innovation and form
vision through entertaining content
and marketing strategies.
Digital Marketing Services
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 85% Female,
30-45 years old, predominantly
white, college educated, married,
middle America
• PSYCHOGRAPHICS: Enjoys
reading and watching television
talk shows, spends time keeping
with current events, multilingual,
professional characters with
infused charisma
• IDEAL AUDIENCE MEMBERS:
Arooba Chaudhry, Human
Resources (Thrive) / Cindy
Deuser, Human Resources
(Thrive) / Adam Hankey, Digital
Marketing Consultant (Thrive)
Recruiters and Hiring Managers at Digital Marketing Agencies
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure an entry-level job as a digital marketer (or
social media manager).
‣ Establish my brand online and connect with 5
different digital marketing agencies by January
1, 2023.
Mid Term: (2028)
• Advance to Marketing Manager
‣ Increase clientele by 50% within 2 years.
Long Term: (2043)
• Grow own digital marketing business online.
‣ Attain 5 clients to build their brand through
social media, website design, and email
marketing within the first year of startup.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 85%
Content Marketing 67%
Leadership 88%
Communication 83%
SOFT
HARD
CRM Software 32%
Search Engine Optimization 10%
Reading Comprehension 86%
Social Perceptiveness 78%
SOFT
HARD

7. As a digital marketer, I am passionate about
combining creativity and strategy. I help
brands reach massive growth online through
innovative digital media storytelling
PROMISE

8. CREDENTIALS
Work Experience:
• Served in the US Navy - 10 years
• Communications/Marketing intern at
Dream Mentorship - 5 months
• Consultant for social media marketing - 2
years
Education:
• Digital Marketing, B.S., Full Sail
University (Exp. 2023)
Awards:
• Navy and Marine Corp Achievement
Medal (x2)
• Flag Letter of Commendation
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyler Garner
Industry Experience:
• 15+ years in Digital Marketer/Content
Creator/Strategist
Education:
• Full Sail University - Digital Arts and Design (BS),
Entertainment Business (MS)
Noteworthy Experience:
• Director of Social Media
• Marketing Manager - oversees the marketing efforts for
Technology Degree Programs at Full Sail University,
Skills and Proficiencies:
• Social Media - 29 endorsements
• Social Media Marketing - 22 endorsements
• SEO - 19 endorsements
Jasmine Gonzalez
Overall Online Presence:
• Over 300 connections, customized banner, professional
headshot, very detailed profile, no published articles, no
active posts on LinkedIn, active Instagram and Twitter,
has a personal brand website, notable volunteer
experience, two recommendations, customized
LinkedIn URL
• Grade: Good, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2+ years in Digital Marketer/Content
Creator/Social Media Marketer
Education:
• Full Sail University (current) - Digital Marketing (BS)
Leadership Experience:
• US Navy
• Communications/Marketing Intern
• Freelance Digital Marketing
Skills and Proficiencies:
• Digital Marketing - 1 endorsement
• Leadership - 2 endorsements
• Communication - 2 endorsements
Overall Online Presence:
• Less than 100 connections, customized banner,
professional headshot, profile needs more details,
active on social media, customized LinkedIn URL
• Grade: Poor, 20 out of 100

10. COMPETITION
Tyler Garner
Industry Experience:
• Digital Marketing Manager
Education:
• Full Sail University - Internet Marketing
• California State University
Noteworthy Experience:
• Freelance Digital Marketing Manager
• Holistic Health & Mindset Coach
• Marketing Intern
• Full Sail Valedictorian
Skills and Proficiencies:
• Fitness Industry - 3 endorsements
• Social Media marketing - 1 endorsement
• Digital Storytelling - 1 endorsement
Jasmine Gonzalez
Overall Online Presence:
• 400+ connections, customized banner, amateur
headshot (blurry), profile lacks details, not active on
social media, customized LinkedIn URL
• Grade: Average 45 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2+ years in Digital Marketer/Content
Creator/Social Media Marketer
Education:
• Full Sail University (current) - Digital Marketing (BS)
Leadership Experience:
• US Navy
• Communications/Marketing Intern
• Freelance Digital Marketing
Skills and Proficiencies:
• Digital Marketing - 1 endorsement
• Leadership - 2 endorsements
• Communication - 2 endorsements
Overall Online Presence:
• Less than 100 connections, customized banner,
professional headshot, profile needs more details,
active on social media, customized LinkedIn URL
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Committed to driving action to connect brands
with their audience through powerful digital media
and lasting relationships.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon (America) Digital Marketing Conference
‣ July 21-22, 2021 | Online
• The Digital Marketing Association
‣ Professional Membership
• MarTech Conference
‣ September 14-15 | Online
Digital Marketing
• Primary Content: Social media content (posts, copy, ads, etc.)
• Primary Tools: Instagram, Facebook, Youtube, Google
Analytics, SEO
• Website: Will use my Full Sail Digital Portfolio throughout my
enrollment to apply for entry-level jobs and to showcase
previous work done for future clientele.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Complete Digital Marketing B.S at Fullsail University by
expected graduation date in 2023.
Technical Skills
• Complete all Social Media Marketing courses on
Hootsuite Academy by January 2022
• Google Analytics Certification - coursera.org, August
2022
• Brand Management: Aligning Business, Brand, and
Behavior - coursera.org, September 2021
Soft Skills
• Excel Skills for Business - coursera.org, June 2023
• Write Better Emails: Tactics for Smarter Team
Communication - udemy.com, February 2022
• Communication Skills Machine: Master Persuasion and
Influence - udemy.com, December 2021

14. Jasmine Gonzalez
I transform your visions into reality by increasing awareness for your brand
through engaging creative content. I ensure quality and professional
services along with fun and enjoyment!
Picture of You
Goes Here

15. REFERENCES
5 Industries Getting the Most from Digital Marketing | Media Culture. (n.d.). Media Culture.
Retrieved June 23, 2021, from https://www.mediaculture.com/articles/5-industries-
getting-the-most-from-digital-marketing
Armstrong, C. (2018, July 12). 10 Effective Digital Marketing Ideas. Issues Ink.
https://issuesink.com/10effectivedigitalmarketingideas/
Coursera. (n.d.-a). Brand Management: Aligning Business, Brand and Behaviour. Retrieved
June 28, 2021, from https://www.coursera.org/learn/brand
Coursera. (n.d.-b). Excel Skills for Business. Retrieved June 28, 2021, from
https://www.coursera.org/specializations/excel
Coursera. (n.d.-c). Google Data Analytics. Retrieved June 28, 2021, from
https://www.coursera.org/professional-certificates/google-data-
analytics?adgroupid=122709142687&adpostion=&aid=true&campaignid=12504215
975&creativeid=504570191907&device=c&devicemodel=&gclid=CjwKCAjww-
CGBhALEiwAQzWxOi21dreBFteUfMsp7olTZTZPTJUXc1Y2snrvW4C6fW6Sg2cl
YLhVqhoClvwQAvD_BwE&hide_mobile_promo&keyword=google%20data%20an
alytics&matchtype=b&network=g&utm_campaign=15-GoogleDataAnalytics-
US&utm_content=15-GoogleDataAnalytics-
US&utm_medium=sem&utm_source=gg
DigiMarCon, LLC. (2020, October 1). Upcoming DigiMarCon Digital Marketing Conferences.
https://digimarcon.com/upcoming-digital-marketing-conferences/
https://www.linkedin.com/in/arooba-chaudhry-94603b198/
LinkedIn. (n.d.-c). Cindy Deuser. Retrieved June 24, 2021, from
https://www.linkedin.com/in/cindydeuser2018/
LinkedIn. (n.d.-d). Sara Boer. Retrieved June 24, 2021, from
https://www.linkedin.com/in/sara-boer/
LinkedIn. (n.d.-e). Tyler Garner. Retrieved June 24, 2021, from
https://www.linkedin.com/in/tylergarner/
The MarTech® Conference | Free online training | September 14–15, 2021. (2021, June 15).
MarTech®. https://martechconf.com/fall/
Mickley, R. (2019a, May 20). Lesson: Goals, Skills Analysis, Promise. Loom.
https://www.loom.com/share/21b2d49bd36645f9a60c4a6751a3b7b4
Mickley, R. (2019b, May 20). Lesson: Identity, Profession, Target Audience. Loom.
https://www.loom.com/share/e9618b15a2fc40638460e9b623041e66
Mickley, R. (2019c, May 20). Positioning, Networking & Marketing, Professional
Development, Elevator Pitch. Loom.
https://www.loom.com/share/dc3075d70be94f67848f587788d7e854
Putnam, K. (2020, August 11). Brand Archetypes. Kaye Putnam | Psychology Driven Brand
Strategist. https://www.kayeputnam.com/brandality-archetypes/
The Digital Marketing Association. (n.d.). The Digital Marketing Association. Digital
Marketing Association. Retrieved June 23, 2021, from