Personal brand presentation

1. My personal brand experience
Aria Michaels
Project & Portfolio I: Week 3
January 23, 2020

2. Aria attended Full sail university and
graduated with an Entertainment business
bachelors degree of science, she plans to
work at bubble-up marketing agency in
Tennessee, Aria accomplished getting
certified in leading with emotional
intelligence and Microsoft excel. She was
apart of 3300+ climbing club and
volunteered at several things.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand manager
• Marketing consultant
• Copyright and licensing
specialists
Caregiver Archetype -Derives by
helping others to transform
their lives. Desiring to protect,
care, and Nurture others into a
new form of themselves.
Marketing for Entrepreneurs and small business

4. • DEMOGRAPHICS: 95% female, 30-
47 years old, Predominately
White, Married, College
Educated, Located in middle-
America.
• PSYCHOGRAPHICS: Enjoys reading
the news spends free time
with family and friends, like to
shop
• IDEAL AUDIENCE MEMBERS:
Recruiter Dionna Walker,
Global HR Executive Jennifer
Pettit, Marketing Manager,
Licensing/Marketing
Recruiters & Hiring Managers at Warner, bubble-up, and Live
nation
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at
Bubble-up marketing agency .
‣Connect with, and meet up with Bubble-
up team members at Bubble-up agency
by October 25, 2021.
Mid Term: (2026)
• Lead a successful digital marketing campaign
aimed at starting a daycare of music on the go
school
‣Expand year-after-year bubble-up tour
attendance by 50% nationwide by March
20, 2026.
Long Term: (2046)
• Accomplish a daycare of music on the go
company that helps aspiring kids and teens on
their music goals. Save a total of $89,000,
complete 7 tours, and secure 5 business
Sponsorships by April 17, 2046.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical thinking 70%
Reading comprehension
62%
Writing 80%
Active Listening 77%
SOFTHARD
Adobe photoshop 14%
Amazon Redshift 19%
Customer Relationship 50%
Complex Problem solving
30%
SOFTHARD

7. I help Entrepreneurs and small
businesses by transforming their lives
with marketing and leading them into
learning how to keep their marketing
up to date.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years marketing for house of blues
• 5 years marketing for an upcoming
band
Education:
Leading with emotional
intelligence lynda.com
Certification
• Entertainment business, B.S., Full Sail University (Exp. 2021)

9. COMPETITION
Gary Bass
Industry Experience:
• Sales associate but still in school
Education:
• Current student enrolled in Entertainment
business B.S. at Full Sail University
Leadership Experience:
• Does not look to have any leadership experience
at this time
Skills and Proficiencies:
• Microsoft powerpoint- 3 endorsements
• Customer service- 2 endorsements
• Microsoft Office - 1 endorsements
Aria Michaels
Overall Online Presence:
• Less than 400 connections, banner image not
yet customized, amateur headshot, lack of details
throughout profile, no articles published, no
social media, URL is customized
• Grade: Fair, 40 out of 100
Industry Experience:
• 2 year Daycare teacher
Education:
• Current student enrolled in Entertainment
business, B.S. at Full Sail University
Leadership Experience:
• Does not look to have any leadership experience
at this time
Skills and Proficiencies:
• Teaching- 2 endorsements
• Academic research - 1endorsements
• Education - 2 endorsements
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, professional headshot, summaries
not done yet throughout profile, no articles
published, active on personal social media
accounts, URL customized
• Grade: poor , 10 out of 100

10. COMPETITION
April P.
Industry Experience:
• ~ 5 years of marketing experience,
3 year as a licensing/ manager
professional at Warner bros
Education:
• Master esthetician certification
• Licensed to practice in California
Noteworthy Experience:
• Licensing director - Dream works animation for 5
years
• Licensed brands and marketing- Simso Tex
apparel for 2 years, Not relevant to other places
April has worked at.
Skills and Proficiencies:
• Brand management - 8 endorsements
• Marketing - 5 endorsements
• Brand development- 6 endorsements
Aria Michaels
Overall Online Presence:
• 500+ connections, banner image customized, no
professional headshot, detailed profile
summaries,Twelve recommendations, no
volunteer work, URL customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year Daycare teacher
Education:
• Current student enrolled in Entertainment
business , B.S. at Full Sail University
Leadership Experience:
• Does not look to have any leadership experience
at this time
Skills and Proficiencies:
• Teaching- 2 endorsements
• Academic research - 1endorsements
• Education - 2 endorsements
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, professional headshot, summaries
not done yet throughout profile, no articles
published, active on personal social media
accounts, URL customized
• Grade: poor , 10 out of 100

11. BRAND POSITION
Respectful, confident, and loyal by
sharing past experience stories that
leave you amazed to start your own
experience stories.
ARIA MICHAELS

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2021 Sales marketing Conference
‣ May 2 - 4 | Fairmont Scottsdale Princess,
Scottsdale, USA
• National Association of Music Merchants (NAMM)
Jan 21-24 2021
Convening Leaders 2021 (PCMA)
‣ Jan 10 - Jan 13, 2021 | Houston, TX
Digital Marketing
• Primary Content: est.Youtube video called “Interviews with
Aria”; 20 min. episodes explaining how people got into
marketing and how they kept it up 1 episode per week
will have a special guest
• Primary Tools: Twitter and Instagram - promote youtube
through 15 sec. teaser videos; LinkedIn - network with
industry pros and publish monthly blogs highlighting
some of the youtube video interviews.
• Website: Full Sail portfolio site to showcase school work
and use blog to showcase marketing knowledge and
Youtube interview episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking mid-level marketing agent with at least
15 years of experience in the industry; man or
woman that upholds is patient and has brand
Archetype as a caregiver or magician, April, 2021
Formal Education
• Complete Entertainment business, B.S. by
expected graduation date in 2021
Technical Skills
• Complete all CMS Tools courses through
lynda.com, April. 2022
• Marketing automation courses- hubspot.com,
Oct, 2021
• Sales Funnel Coaching-
millerheimangroup.com, December . 2021
Soft Skills
• Writing Formal Blogs - Lynda.com, Nov, 2021
• Join local Marketing events and regularly attend
annually events, starting March. 2021
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Aria Michaels
You know how the Musical era for kids
has been extremely down sizing over the
past year? Well, what I do is help those
small music businesses and market and
personalize their brand to inspire American families to get their
kids into something that fascinates the world in fact, after college, I
helped a small school that helped special needs kids learn music
and bumped up their brand awareness online by 250% in just half a
month. Customers often referenced my youtube videos as the
reason they decided to ask me for help.
“

15. REFERENCES
Linkden . (n.d.). Retrieved 1, 2020, from https://
www.linkedin.com/in/aprilparadise/
Linkden . (n.d.-b). Retrieved 1, 2020, from
https://www.linkedin.com/in/gary-
bass-7bb348160/
online, o. (2019, December 12). onet online .
Retrieved from onetonline: https://
www.onetonline.org/link/summary/
13-1161.00
online, o. (2019, December 12). onet online .
Retrieved from onetonline: https://
www.onetonline.org/link/summary/
13-1161.00
online, o. (2019, December 12). onetonline .
Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/
11-2021.00
10times. (2020, January 21). AIMSE Sales
marketing conference . Retrieved from
10times.com: https://10times.com/aimse-
sales-marketing-conference
show, N. (2020, January 24). Inglish Marketing
group . Retrieved from Inglishgroup.com:
https://www.inglishgroup.com/events/
thenammshow2020
leaders, P. C. (2020, January 28). PCMA.org.
Retrieved from 2021 PCMA convening
leaders: https://www.pcma.org/event/
pcma-2021-convening-leaders/