SlideShare a Scribd company logo
IPL 2024 - Commercial Advertising (FCT) (Total 55 Matches)
Source: TAM Sports (A Division of TAM Media Research)
Event: Indian Premier League
IPL 2023: 31st Mar'23 to 10th May'23
IPL 2024: 22nd Mar'24 to 6th May'24
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
Count of channels during IPL 17 are 24 and during IPL 16 it was 25
Indexed Ad Volume Growth/Per Channel on Television for IPL 17 Vs IPL 16 (55 Matches)
Periods TV
IPL 16 100
IPL 17 116
Count of Categories & Advertisers in IPL 17 and IPL 16 (55 Matches)
Count
Variables IPL 16 IPL 17 % Change
Categories 45+ 65+ 45%
Advertisers 60+ 75+ 29%
For Comparison purpose, we have considered 55 matches each for count of Categories and Advertisers
Top Categories and Advertisers of IPL 17 and IPL 16 (55 Matches)
IPL 17 IPL 16
Rank Top Categories % share Rank Top Categories % share
1 Ecom-Gaming 13% 1 Pan Masala 16%
2 Range of Food Products 11% 2 Ecom-Gaming 15%
3 Pan Masala 11% 3 Aerated Soft Drink 10%
4 Perfumes/Deodorant 6% 4 Biscuits 9%
5 Air Conditioners 4% 5 Cellular Phone Service 7%
% share based on Ad Volumes
IPL 17 IPL 16
Rank Top Advertisers (Brand) % share Rank Top Advertisers % share
1 Parle Products 11% 1 Sporta Technologies (Dream11.Com) 11%
2 Sporta Technologies (Dream11.Com) 8% 2 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 8%
3 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% 3 Bharti Airtel 7%
4 Vini Product (Fogg) 5% 4 Parle Biscuits 7%
5 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 4% 5 Vishnu Packaging (Vimal Elaichi Pan Masala) 7%
% share based on Ad Volumes
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (55 Matches)
Summary Top 5 New** Categories
Count of New Categories 34 Range of Food Products
Count of Categories not in IPL 17 compared to IPL 16 13 Securities/Sharebroking Organization
Count of New Brands 107 Corporate-Financial Institute
Comparison for 55 matches of IPL 16 and IPL 17 Branded Salts
**Present in IPL 17 but not in IPL 16 Internet Service Providers
Top 5 New Brands**
Parle Food Products
Fogg
AMFI (Association Of Mutual Funds In India)
Puro Healthy Salt
Lloyd Designer AC
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (55 Matches)
Rank Top Brands Rank Top Brands Rank
1 Dabur Real Range 1 Mobil Super/Mobil Super Moto 1
2 Amazon Prime Video 2 Ashirvad Weatherguard Tanks 2
3 Dabur Red Bae Fresh Gel 3 Campa Cola 3
4 Espncricinfo App 4 Dabur Red Paste 4
5 Dabur Cool King Thanda Tel 5 Probo.In 5
Top 5 Categories not* in IPL 17 compared to IPL 16
Biscuits
Cellular Phone Service
Tyres
Moisturising Lotion/Creams
Ecom-Auto Products & Services
*Present in IPL 16 but not in IPL 17
Top Brands
Parle Food Products
Vimal Elaichi Pan Masala
Dream11.Com
Fogg
Kamla Pasand Silver Coated Elaichi
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf
TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf

More Related Content

Similar to TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf

The IPL8 wrap-up from TAM
The IPL8 wrap-up from TAMThe IPL8 wrap-up from TAM
The IPL8 wrap-up from TAM
mxmindia
 
TAM AdEx-Television Advertising Report VII - Part B
TAM AdEx-Television Advertising Report VII - Part BTAM AdEx-Television Advertising Report VII - Part B
TAM AdEx-Television Advertising Report VII - Part B
Social Samosa
 
IPL6: Brands & Advertisers that shaped the league
IPL6: Brands & Advertisers that shaped the leagueIPL6: Brands & Advertisers that shaped the league
IPL6: Brands & Advertisers that shaped the league
gamechangerindia
 
IPL6: Brands & Advertisers that shaped the league!
IPL6: Brands & Advertisers that shaped the league!IPL6: Brands & Advertisers that shaped the league!
IPL6: Brands & Advertisers that shaped the league!
Prantik Mazumdar
 
Dr. morepen sushil suri
Dr. morepen sushil suriDr. morepen sushil suri
Dr. morepen sushil suri
morepen
 
TAM AdEx-Television Advertising Report-15
TAM AdEx-Television Advertising Report-15TAM AdEx-Television Advertising Report-15
TAM AdEx-Television Advertising Report-15
Social Samosa
 
Ipl
IplIpl
TAM AdEx-Advertising Report on Food & Beverages
TAM AdEx-Advertising Report on Food & BeveragesTAM AdEx-Advertising Report on Food & Beverages
TAM AdEx-Advertising Report on Food & Beverages
Social Samosa
 
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdfTAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
Social Samosa
 
Product mix of Reliance Industries Ltd
Product mix of Reliance Industries LtdProduct mix of Reliance Industries Ltd
Product mix of Reliance Industries Ltd
Ashutosh Sahu
 
Ipl 7 game of brands pre ipl to mid ipl
Ipl 7 game of brands  pre ipl to mid iplIpl 7 game of brands  pre ipl to mid ipl
Ipl 7 game of brands pre ipl to mid ipl
Therefore Consultancy and Services Pvt Ltd
 
Ipl 7 game of brands pre ipl to mid ipl
Ipl 7 game of brands  pre ipl to mid iplIpl 7 game of brands  pre ipl to mid ipl
Ipl 7 game of brands pre ipl to mid ipl
Therefore Consultancy and Services Pvt. Ltd.
 
Ipl 7 game of brands
Ipl 7 game of brandsIpl 7 game of brands
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
nik18031991
 
TAM AdEx Television Advertising Report 18
TAM AdEx Television Advertising Report 18TAM AdEx Television Advertising Report 18
TAM AdEx Television Advertising Report 18
Social Samosa
 
Go long on Page Industries, Q4FY15 net sales up 34.24% y/y
Go long on Page Industries, Q4FY15 net sales up 34.24% y/yGo long on Page Industries, Q4FY15 net sales up 34.24% y/y
Go long on Page Industries, Q4FY15 net sales up 34.24% y/y
IndiaNotes.com
 
TAM sports advertising report for Olympic 2020 compared to Olympic 2016
TAM sports advertising report for  Olympic 2020 compared to Olympic 2016TAM sports advertising report for  Olympic 2020 compared to Olympic 2016
TAM sports advertising report for Olympic 2020 compared to Olympic 2016
Social Samosa
 
Market Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - SampleMarket Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - Sample
Netscribes, Inc.
 
Market Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - SampleMarket Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - Sample
Netscribes, Inc.
 
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBIMorepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
morepen
 

Similar to TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf (20)

The IPL8 wrap-up from TAM
The IPL8 wrap-up from TAMThe IPL8 wrap-up from TAM
The IPL8 wrap-up from TAM
 
TAM AdEx-Television Advertising Report VII - Part B
TAM AdEx-Television Advertising Report VII - Part BTAM AdEx-Television Advertising Report VII - Part B
TAM AdEx-Television Advertising Report VII - Part B
 
IPL6: Brands & Advertisers that shaped the league
IPL6: Brands & Advertisers that shaped the leagueIPL6: Brands & Advertisers that shaped the league
IPL6: Brands & Advertisers that shaped the league
 
IPL6: Brands & Advertisers that shaped the league!
IPL6: Brands & Advertisers that shaped the league!IPL6: Brands & Advertisers that shaped the league!
IPL6: Brands & Advertisers that shaped the league!
 
Dr. morepen sushil suri
Dr. morepen sushil suriDr. morepen sushil suri
Dr. morepen sushil suri
 
TAM AdEx-Television Advertising Report-15
TAM AdEx-Television Advertising Report-15TAM AdEx-Television Advertising Report-15
TAM AdEx-Television Advertising Report-15
 
Ipl
IplIpl
Ipl
 
TAM AdEx-Advertising Report on Food & Beverages
TAM AdEx-Advertising Report on Food & BeveragesTAM AdEx-Advertising Report on Food & Beverages
TAM AdEx-Advertising Report on Food & Beverages
 
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdfTAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
TAM Sports - Asia Cup Advertising Report Y 2016-18-22.pdf
 
Product mix of Reliance Industries Ltd
Product mix of Reliance Industries LtdProduct mix of Reliance Industries Ltd
Product mix of Reliance Industries Ltd
 
Ipl 7 game of brands pre ipl to mid ipl
Ipl 7 game of brands  pre ipl to mid iplIpl 7 game of brands  pre ipl to mid ipl
Ipl 7 game of brands pre ipl to mid ipl
 
Ipl 7 game of brands pre ipl to mid ipl
Ipl 7 game of brands  pre ipl to mid iplIpl 7 game of brands  pre ipl to mid ipl
Ipl 7 game of brands pre ipl to mid ipl
 
Ipl 7 game of brands
Ipl 7 game of brandsIpl 7 game of brands
Ipl 7 game of brands
 
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
BP Equities_Granules India Ltd_Initiating Coverage_BUY_Trgt 179_27th Apr 2016
 
TAM AdEx Television Advertising Report 18
TAM AdEx Television Advertising Report 18TAM AdEx Television Advertising Report 18
TAM AdEx Television Advertising Report 18
 
Go long on Page Industries, Q4FY15 net sales up 34.24% y/y
Go long on Page Industries, Q4FY15 net sales up 34.24% y/yGo long on Page Industries, Q4FY15 net sales up 34.24% y/y
Go long on Page Industries, Q4FY15 net sales up 34.24% y/y
 
TAM sports advertising report for Olympic 2020 compared to Olympic 2016
TAM sports advertising report for  Olympic 2020 compared to Olympic 2016TAM sports advertising report for  Olympic 2020 compared to Olympic 2016
TAM sports advertising report for Olympic 2020 compared to Olympic 2016
 
Market Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - SampleMarket Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - Sample
 
Market Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - SampleMarket Research Report : Home care market in india 2014 - Sample
Market Research Report : Home care market in india 2014 - Sample
 
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBIMorepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
Morepen labs profit up | Under Dynamic Leadership of Sushil Suri CBI
 

More from Social Samosa

Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Social Samosa
 
MESH IPL 2024 REport_Wavemaker India.pdf
MESH IPL 2024 REport_Wavemaker India.pdfMESH IPL 2024 REport_Wavemaker India.pdf
MESH IPL 2024 REport_Wavemaker India.pdf
Social Samosa
 
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfDeloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
Social Samosa
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
 
Honasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfHonasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdf
Social Samosa
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Social Samosa
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Social Samosa
 
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfTAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
Social Samosa
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara C
Social Samosa
 
LinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdfLinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdf
Social Samosa
 
Brand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report ListingsBrand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report Listings
Social Samosa
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
Social Samosa
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
Social Samosa
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
Social Samosa
 
Voter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire ReportVoter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire Report
Social Samosa
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
Social Samosa
 

More from Social Samosa (20)

Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
 
MESH IPL 2024 REport_Wavemaker India.pdf
MESH IPL 2024 REport_Wavemaker India.pdfMESH IPL 2024 REport_Wavemaker India.pdf
MESH IPL 2024 REport_Wavemaker India.pdf
 
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfDeloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdf
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Honasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfHonasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfTAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara C
 
LinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdfLinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdf
 
Brand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report ListingsBrand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report Listings
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
 
Voter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire ReportVoter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire Report
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 

Recently uploaded

OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptxOLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
Basil Achie
 
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docx
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docxItaly FIFA World Cup Italy's Ambition for FIFA 2026.docx
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docx
FIFA World Cup 2026 Tickets
 
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxCroatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
Euro Cup 2024 Tickets
 
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Eticketing.co
 
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
Proximus
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
NathanielMDuncan
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
Arturo Pacheco Alvarez
 
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxKylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Euro Cup 2024 Tickets
 
Euro 2024 Key Tactics and Strategies of the Netherlands.docx
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEuro 2024 Key Tactics and Strategies of the Netherlands.docx
Euro 2024 Key Tactics and Strategies of the Netherlands.docx
Eticketing.co
 
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docxTurkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Eticketing.co
 
Euro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage OutcomesEuro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage Outcomes
Select Distinct Limited
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Eticketing.co
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
Euro Cup 2024 Tickets
 
A brief history of Volleyball
A    brief    history   of    VolleyballA    brief    history   of    Volleyball
A brief history of Volleyball
harshchauhan88180
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Eticketing.co
 
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Eticketing.co
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asabad1
 
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Eticketing.co
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Eticketing.co
 
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Eticketing.co
 

Recently uploaded (20)

OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptxOLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
OLYMPIC MEN'S 100 METERS GOLD MEDALISTS.pptx
 
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docx
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docxItaly FIFA World Cup Italy's Ambition for FIFA 2026.docx
Italy FIFA World Cup Italy's Ambition for FIFA 2026.docx
 
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxCroatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docx
 
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
 
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
442 Diamond Formation Ebook pdf ASC ACADEMY SOCCER COACHING
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
 
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxKylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
 
Euro 2024 Key Tactics and Strategies of the Netherlands.docx
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEuro 2024 Key Tactics and Strategies of the Netherlands.docx
Euro 2024 Key Tactics and Strategies of the Netherlands.docx
 
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docxTurkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
 
Euro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage OutcomesEuro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage Outcomes
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
 
A brief history of Volleyball
A    brief    history   of    VolleyballA    brief    history   of    Volleyball
A brief history of Volleyball
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
 
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
 
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
 

TAM Sports-IPL 17 Advertising Report- M01 - M55.xlsx - IPL 17 FCT (Commercial).pdf

  • 1. IPL 2024 - Commercial Advertising (FCT) (Total 55 Matches) Source: TAM Sports (A Division of TAM Media Research) Event: Indian Premier League IPL 2023: 31st Mar'23 to 10th May'23 IPL 2024: 22nd Mar'24 to 6th May'24 Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes Count of channels during IPL 17 are 24 and during IPL 16 it was 25 Indexed Ad Volume Growth/Per Channel on Television for IPL 17 Vs IPL 16 (55 Matches) Periods TV IPL 16 100 IPL 17 116 Count of Categories & Advertisers in IPL 17 and IPL 16 (55 Matches) Count Variables IPL 16 IPL 17 % Change Categories 45+ 65+ 45% Advertisers 60+ 75+ 29% For Comparison purpose, we have considered 55 matches each for count of Categories and Advertisers
  • 2. Top Categories and Advertisers of IPL 17 and IPL 16 (55 Matches) IPL 17 IPL 16 Rank Top Categories % share Rank Top Categories % share 1 Ecom-Gaming 13% 1 Pan Masala 16% 2 Range of Food Products 11% 2 Ecom-Gaming 15% 3 Pan Masala 11% 3 Aerated Soft Drink 10% 4 Perfumes/Deodorant 6% 4 Biscuits 9% 5 Air Conditioners 4% 5 Cellular Phone Service 7% % share based on Ad Volumes IPL 17 IPL 16 Rank Top Advertisers (Brand) % share Rank Top Advertisers % share 1 Parle Products 11% 1 Sporta Technologies (Dream11.Com) 11% 2 Sporta Technologies (Dream11.Com) 8% 2 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 8% 3 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% 3 Bharti Airtel 7% 4 Vini Product (Fogg) 5% 4 Parle Biscuits 7% 5 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 4% 5 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% % share based on Ad Volumes New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (55 Matches)
  • 3. Summary Top 5 New** Categories Count of New Categories 34 Range of Food Products Count of Categories not in IPL 17 compared to IPL 16 13 Securities/Sharebroking Organization Count of New Brands 107 Corporate-Financial Institute Comparison for 55 matches of IPL 16 and IPL 17 Branded Salts **Present in IPL 17 but not in IPL 16 Internet Service Providers Top 5 New Brands** Parle Food Products Fogg AMFI (Association Of Mutual Funds In India) Puro Healthy Salt Lloyd Designer AC Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (55 Matches) Rank Top Brands Rank Top Brands Rank 1 Dabur Real Range 1 Mobil Super/Mobil Super Moto 1 2 Amazon Prime Video 2 Ashirvad Weatherguard Tanks 2 3 Dabur Red Bae Fresh Gel 3 Campa Cola 3 4 Espncricinfo App 4 Dabur Red Paste 4 5 Dabur Cool King Thanda Tel 5 Probo.In 5
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Top 5 Categories not* in IPL 17 compared to IPL 16 Biscuits Cellular Phone Service Tyres Moisturising Lotion/Creams Ecom-Auto Products & Services *Present in IPL 16 but not in IPL 17 Top Brands Parle Food Products Vimal Elaichi Pan Masala Dream11.Com Fogg Kamla Pasand Silver Coated Elaichi