Johnathan Steward is a current student in the Sports Marketing and Media program at Full Sail University, with an expected graduation in 2021. He has a background in athletics, playing basketball in high school, and 12 years of experience in corporate security. His goals are to land an entry-level marketing position, lead a successful marketing campaign to expand game attendance, and eventually start his own sports management company. He is developing his skills in areas like social media marketing, public speaking, and networking within the sports industry.
Everyone knows technology is advancing by the second these days. Well, what I do is use new technology to produce personal brand stories that captivate audiences with stories of what heroes are made of
Everyone knows technology is advancing by the second these days. Well, what I do is use new technology to produce personal brand stories that captivate audiences with stories of what heroes are made of
Throughout my time in my personal branding class, I was given the opportunity and guidance to find what my passion is in the sports industry as a brand. I am now able to move forward with a better understanding of how I want to hold myself, treat others, and where I want to go in life.
Portfolio Project One. Christopher Lo Presti Personal Brand Exploration. I discuss Identity, profession, target audience, goals, skills, and many more. I hope you enjoy it!
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
2. Growing up the only child of military parents,
Johnathan was able to adapt and experience
new cultures traveling throughout the southern
states while spending the majority of his life
living in Powder Springs, Georgia, a small city
outside of Atlanta, Georgia. He has been an
athlete and a lover of Basketball which has
shaped his competitive ethics and principles.
Also, being a musician, he uses music as an
inspirational a and motivational tool to speak life
into his personal life journey as well as into the
lives of others. After 12 years of working in
Corporate Security, Johnathan enrolled in the
Sports Marketing and Media program at Full Sail
University, focusing on his management skills d
to fulfill dreams of being a Athletic Coordinator or
Director for a sports program in the National
Collegiate Athletic Association.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Assistant Director of Athletic
Marketing
• Assistant Director of Marketing
• Sports Infornation Director
. Hero archetype is a warrior, and
the victor. Goal is to show clients
the ample rewards that come from
hard work and discipline. You
inspire, as you overcome
challenges like a champion.
Sports Management NCAa
4. • DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located United States
• PSYCHOGRAPHICS: Enjoys
family activities, spends free time
playing with kids outside, attends
church
• IDEAL AUDIENCE
MEMBERS: ,
• Chuck V (Director of Marketing)
TI Sports
• Brantlley Fields (Sports
Marketing Manager) BMF
Sports
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at the
University of North Carolina.
‣ Connect with, and send a follow up
promotional email to, 10 UNC team members
on LinkedIn by December 31, 2021
Mid Term: (2026)
• Lead a successful marketing campaign aimed at
expanding game attendance.
‣ Expand year-over-year UNC sporting event
attendance by 30% nationwide by December
31, 2026
Long Term: (2040)
• Establish Sports Management Company that helps
aspiring athletes increase sponsorships.
‣ Save a total of $1,000,000 and secure 3
business partnerships by December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Microsoft office. 80%
WordPress CMS 10%
Professional Writing 40%Public Speaking 60%
SOFTHARD
Communication 60%
7. I help NCAA sports programs by providing
marketing strategies to increase fan
attendance to games and making the
program a household name
PROMISE
8. CREDENTIALS
Work Experience:
• 10 years Corporate Security
• 2 years retail customer service Sprint
Education:
• High School Diploma, John McEachern
H.S. (2001)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• 200-2001 GHS State Championship
• Sprint regional sales employee of the
month
9. COMPETITIONRyan
Spooner
Industry Experience:
• 2 year Director of Ecommerce
• Director of Web Development
Education:
• Full Sail University B.S. in Digital Marketing
(2004-2008)
Leadership Experience:
• None
Skills and Proficiencies:
• Web Developer- 19 endorsements
• Web Desin- 4 endorsements
• User Interface - 11 endorsements
Johnathan Steward
Overall Online Presence:
• 500 connections, banner image customized,
professional headshot, excellent details throughout
profile, active on social media, URL customized
• Grade 95 out 100
Industry Experience:
• None
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Senior captain of the GHS Championship Basketball
team John McEachern H.S. (2001)
Skills and Proficiencies:
• Microsoft Office
• WordPress
• Photoshop
Overall Online Presence:
• Active social media
• Grade: poor
10. COMPETITION
Sean O’Hara
Industry Experience:
• 2 years Director of Corporate
Partnership
• 2 years Account Executive
Education:
• MSA Sports Administration
• BA Sport Administration
Noteworthy Experience:
• Guest speaker- West Chester University
• Fun-raiser- The Ride To Conquer Cancer
Skills and Proficiencies:
• Sports Marketing - 95 endorsements
• Sponsorship - 92 endorsements
• Event Manager- 52 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 90 out of 100
Industry Experience:
• Nono
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership
• Senior Captain Varsity GHS Championship team (2001)
John McEachern H>S
Skills and Proficiencies:
• Social Media
• Wordpress
• Photoshop
Overall Online Presence:
• 0 connections
• Social Media active
• Grade: poor
11. BRAND POSITION
Giving the competitive edge to a sports
organization using my passion for social
media an different marketing strategies to
increase fans and generate revenue.
JOHNATHAN STEWARD
12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports Business Summit
‣ January 21-22, 2020 | Abu Dhabi, UAE
• North American Society Sports Management Conference
‣ May 23-30, 2020 | San Diego, CA
• 2020 Forty Under 40 Awards
‣ March 26, 2020 | Dana Point, CA
Digital Marketing
• Primary Content: est. podcast called “Works Sport”; 30 min.
episodes spotlighting the 10 plays of the week in sports; 1
episode per week; host and syndicate through YouTube
• Primary Tools: FB and Instagram - promote podcast through
20 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting the Athlete of The
Month
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase spots management knowledge
and embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing manager with at least
25 yrs of experience in collegiate sports industry; family
person that upholds Christian values, May 2021
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Set up Works podcast on Soundcloud- February 2020
• Photoshop- Lynda.com, Sept 2019
• WordPress 5 Essential Training - Lynda.com, Jan 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Feb 2020
• Business Writing Principles - Lynda.com, Feb 2020
• Join the North American Society if Sports Mang- Feb
2021
• Impromptu Speaking - Lynda.com, Feb 2020
14. Johnathan Steward
As an student athlete I was able tao help my Varsity H,S, Basketball team to
the 2000-2001 GHS State Championship and as a Athletic Director I will help
your sports program championship ready in all sports. I will hire the best staff
possible to fill coaching positions to take your school sports program to the
next level. I will use my marketing skills not only to promote your sports
program but I will be able to find sponsors. Also I will use marketing strategies
to bring out the fans and make your school a household name
15. REFERENCES
References
Fields, B. (2020). Brantley Fields Marketing Mamager BMF
SPORTS. Retrieved from linkedin: https://www.linkedin.com/
in/brantlee-fields-79894521/
Forty Under 40. (2020, January 1). Retrieved from
sportsbusinessdaily: https://www.sportsbusinessdaily.com/
Conferences-Events/2020/FUF.aspx
Leaders. (2019). Retrieved from leaderinsports: https://
leadersinsport.com/abu-dhabi/
North American Society Sports Management. (2020). Retrieved
from NASSM: https://www.nassm.com
O'Hara, S. (2020). Sean O'Hara Linked Profile. Retrieved from
Linkedin: https://www.linkedin.com/in/seancohara/
Putnam, K. (2020). Hero. Retrieved from kateputnam.com: https://
www.kayeputnam.com/brandality-archetype-hero/
Spooner, R. (20). Ryan Spooner Director of Ecommerce. Retrieved
from linkedin: https://www.linkedin.com/in/rspooner/
The Market Careers Director of Athletics. (2020). Retrieved from
NCAA: https://ncaamarket.ncaa.org/jobs/13300399/director-
of-athletics
V, C. (2020). Chuck V Director of Marketing TI Sports. Retrieved
from Linkedin: https://www.linkedin.com/in/chuckvine15/