Shannon Burke is a student at Full Sail University studying Sports Marketing & Media with a focus on developing digital marketing skills. His goal is to land an entry-level marketing position at NASCAR upon graduation in 2021 in order to increase race-day attendance through digital storytelling. He plans to create a podcast called NASCAR Notes and use social media platforms like Facebook, Instagram, and LinkedIn to promote it and showcase his marketing knowledge.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
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Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. The only child in the family, Shannon Burke grew
up in a small town outside of Charlotte NC,
which shaped his “hard working and creative ”
ethics and principles. He’s been an avid
NASCAR fan his entire life and dreams of
marketing events and drivers for NASCAR. After
high school Shannon joined the work force,
Shannon enrolled in the Sports Marketing &
Media program at Full Sail University where he’s
focused on developing digital marketing skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Coordinator
• Brand Manager
Creator Archetype: Show my
creative process to get fans
engaged in the sport. I want people
to be amazed and inspired with
what I do.
Digital Marketing for NASCAR.
4. • DEMOGRAPHICS: 60% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located in south-east United
States.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
Tim Southers - NASCAR PR
Manager, Patrick Morris -
Director Brand Marketing,
NASCAR, Jill Gregory -
Executive Vice President
Recruiters & Hiring Managers at NASCAR
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at NASCAR.
‣ Connect with, and send a follow up
promotional email to, 20 NASCAR team
members on LinkedIn by December 31, 2022.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding NASCAR’s attendance.
‣ Expand year-over-year NASCAR’s event
attendance by 30% nationwide by December
31, 2025.
Long Term: (2040)
• Be able to mentor, train and develop inspiring
candidate’s inspiring to be in the positions that I have
held in the NASCAR industry,
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I help NASCAR increase race-day
attendance by entertaining and inspiring
American families through digital media
storytelling.
PROMISE
8. CREDENTIALS
Work Experience:
• 15 years service cable services
• 5 years in dental prosthetics
Education:
• Content Marketing, Lynda Certification
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Shannon Burke
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• NO experience still in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Crew leader - LKN Underground
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• No experience still in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Crew leader - LKN Underground
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Bojangles Southern 500 Darlington, SC
Sept 1, 2019
2020 Daytona 500 Daytona Beach, FL
Feb 17, 2020
2020 Talladega 500 Talladega Al
Apr 9, 2020
Digital Marketing
• Primary Content: est. podcast called NASCAR Notes; 15 min.
episodes telling personal stories of what I experience at a
nascar event; 1 episode per week; host and syndicate through
sound cloud
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my marketing knowledge and
embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in the NASCAR. family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Aug. 2019
• SEO Foundations - Lynda.com, Aug 2019
• WordPress 5 Essential Training - Lynda.com, Aug 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
JUN. 2019
• Business Writing Principles - Lynda.com, MAY. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
14. Shannon Burke
You know how NSACAR’s fanbase has been
gradually slipping over the past decade? Well, what I do is produce personal
brand stories that entertain and inspire American families to celebrate the
remarkable feats off driving a stockcar nearly 200 mph.
“
15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
NASACR career site (2019) searched marketing careers
Retrieved August 25 2019, from https://external-
nascar.icims.com/jobs/intro?
hashed=-435769491&mobile=false&width=841&height=500&b
ga=true&needsRedirect=false&jan1offset=-300&jun1offset=-24
0
Racer.com (2019) image sourced from https://racer.com/
2019/06/26/nascar-confirms-daytona-rules-package
sportingnews.com (2019) images sourced from
https://www.sportingnews.com/us/nascar/news/what-channel-
is-nascar-on-today-time-tv-schedule-richmond-race/
1y0rm5374azw11jiq9xm43nan0
