2. Born in Alexandria, Egypt but raised in Orlando,
FL Mina Nematalla grew up watching sports from
a very young age and fell in love with the sport of
basketball. As he grew older he wanted to learn
more about what it takes for sports to work. Thus
landing him at Full Sail University majoring in
Sports Marketing & Media, where Mina is focused
on learning what it takes to become a sports
agent.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Sports Agents
• Marketing Manager
• Program Directors
Hero Archetype - by ensuring
clients and future athletes that they can
achieve what they envision in life.
Encouraging and motivating them that
in order to succeed you have to strive
for greatness.
Sports Marketing for Sports Representative
4. • DEMOGRAPHICS: 75% male,
25-35 year olds, Semi White, Black,
Hispanic, Married, College Educated,
Located West and East Coat of North
America
• PSYCHOGRAPHICS: Enjoys
outdoor activities, playing sports,
training. Spending time with family,
improving their objective and purpose.
Improving relations and helping
athletes.
• IDEAL AUDIENCE MEMBERS:
Joe Elsmore, Sports Marketing Director
(Nike), Kristen Zervis, Director HR
(Adidas), Stellah Nicolich,
Entertainment & Player Marketing
(NBA)
Recruiters & Hiring Managers at Nike, Adidas, and NBA
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level sports marketing position at NIKE
‣Increase my LinkedIn connections by 20% by
December 31, 2022.
Mid Term: (2025)
• Land a sports agent position for CAA - Creative Artists
Agency.
‣Acquire 3 clients to help manage their careers by
December 31,2027.
Long Term: (2040)
• Establish a Sports Agent Company with multiple clients.
‣Acquire an additional 5 clients.
‣Become one of the top sports agent in the nation.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Accounting Software 78%
CRM Software 73%
Persuasion 70%
SOFTHARD
CRM Software 25%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
Negotiation 75%
7. I help future professional athletes have and
grow a successful career by negotiating and
persuading for their rights.
PROMISE
8. CREDENTIALS
Work Experience:
• 2-3+ years experience in product
management.
• Strong knowledge of API frameworks.
Education:
• Sports Marketing & Media, B.S., Full Sail
University (Exp. 2022)
9. COMPETITION
Jack Sparks
Industry Experience:
• NBA Fan Engagement 1 month
• NFL Fan Engagement 1 month
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include Leadership Experience.
Skills and Proficiencies:
• Digital Marketing - 1 endorsements
• Mobile Marketing
• Content Marketing
Mina Nematalla
Overall Online Presence:
• Less than 100 connections, professional headshot,
banner image customized.
• Grade: Average 40 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Involvment with church organization,
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
10. COMPETITION
Anna Donaldson
Industry Experience:
• ~13 years of marketing experience.
Education:
• BA Degree in Business Management
Noteworthy Experience:
• Director of Sports Marketing and Strategic
Partnerships.
• Assistant Director of Sports Marketing.
Skills and Proficiencies:
• Marketing - 99+ endorsements
• Sponsorship - 99+ endorsements
• Mangement - 99+ endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
more centered headshot, detailed profile summaries,
two recommendations, notable volunteer work,
• Grade: Good, 65 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Involvment with church organization
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100
11. BRAND POSITION
Providing excellent service, and honoring the
commitment that I started with in the process.
MINA “BALLER” NEMATALLA
Mina earned the nickname “Baller”
for his involvement playing sports.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Marketing Association
• October 20-22, 2021 | Las Vegas, NV
• North American Society for Sports Management
• May 27-30, 2020 | San Diego, CA
• National Sports Marketing Network (NSMN)
Digital Marketing
• Primary Content: Creating posts about sports marketing and
creating content involving video blogs.
• Primary Tools: FB and Instagram - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use
blog to showcase rodeo marketing knowledge and embed podcast
episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek mentor experience from a associate level sports
marketer.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Set up a Wordpress for own Digital Portfolio June 2020
Soft Skills
• Writing Formal Business Letters & Emails
• Business Writing Principles
• Impromptu Speaking
14. Mina Nematalla
You know how all these college athletes want to go play
professional. Well I will do is I will help these college athletes is help them by
negotiating contracts and gathering sponsorships for these young athletes.
“
