Personal Brand Exploration

1. B
PERSONAL BRAND EXPLORATION
Michael Cronin
Project & Portfolio I: Week 3
February 20, 2020

2. Michael Cronin grew up on Long Island in
Ronkonkoma, New York. He has one older sister
and has a great bond with her. Growing up he
was surrounded by sports and was constantly
participating in playing. If he wasn’t playing
sports you could surely find him watching or
talking about the latest games and news about
his favorite teams and players. He is at Full Sail
University to turn that passion into a reality.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Marketing Manager
• Advertising & Promotions
Manager
Hero Archetype - Inspiring sports
fans to support their favorite teams,
players, and make them feel like an
All-Star.
Sports Marketing & Media for Professional Sports Organizations

4. • DEMOGRAPHICS: Mostly Male,
18-49 age group. Varied races.
• PSYCHOGRAPHICS: Enjoys
playing and watching sports.
Healthy and active lifestyles.
Engaged in social media and
technology
• IDEAL AUDIENCE MEMBERS:
Laura Gentile, SVP of Marketing
(ESPN), Jeff Schwartz, President
(Excel Sports Management and
Marketing Agency)
Recruiters & Hiring Managers at ESPN, ROI, and Excel Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry level marketing job or internship at
ESPN
‣Connect with, and send a follow up
promotional email to, 25 PBR team members
on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a big marketing campaign for a MLB
organization.
‣Increase fan interest and attendance for an
MLB team by at least 25%.
Long Term: (2040)
• Become Head of Marketing for MLB
‣Create an emphasis on marketing the most
popular and exciting players and give them a
platform to connect with fans of all ages

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Market Research 20%
WordPress 5 80%
Time Management 55%
Customer Support/Service 65%
SOFTHARD
Powerpoint 70%
Word 30%
Communication 10%
Sports Knowledge 90%
SOFTHARD

7. I use my passion for sports, and combine that
with my marketing skills to make every fan feel
like an all-star.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years in retail, great customer service
skills
Education:
• Sports Marketing & Media, B.S., Full Sail
University (Exp. 2021)
Awards:
• Course Director’s Award for Storytelling
for Marketing Course

9. COMPETITION
Sam Coleman
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Expected Graduation, March, 2020
Leadership Experience:
• Assistant Football Coach at Arroyo Grande High School
• Captain of high school football team
Skills and Proficiencies:
• Lynda.com, Designing a Poster
Michael Cronin
Overall Online Presence:
• 144 connections, Professional Headshot, Social media
pages, Portfolio website, URL customized.
Industry Experience:
• No industry work experience, Still in
school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Expected Graduation, September, 2021
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• WordPress 5 Essential Training Certificate of
Completion
Overall Online Presence:
• Professional Headshot, social media pages, URL
customized

10. COMPETITION
Lamar Levy
Industry Experience:
• No industry experience, still in school
Education:
• Currently student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Noteworthy Experience:
• 15 years with Travelers Insurance
• 5 years as an Account Manager
Skills and Proficiencies:
• Insurance - 17 endorsements
• Property & Casualty Insurance - 12 endorsements
• Customer Service - 6 endorsements
Michael Cronin
Overall Online Presence:
• 500+ connections, Professional headshot, personal
blog, URL customized
Industry Experience:
• No industry work experience, Still in
school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
• Expected Graduation, September, 2021
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• WordPress 5 Essential Training Certificate of
Completion
Overall Online Presence:
• Professional Headshot, social media pages, URL
customized

11. BRAND POSITION
Bring his passion and energy to the world of
sports marketing, Mike makes it his career
goal to elevate every sports fan
MICHAEL “MIKE” CRONIN
Michael is called “Mike” by
his friends, family and co-
workers

12. NETWORKING &
MARKETING
Industry Events & Organizations
• State of the Industry
‣ March 26-27 | Brooklyn, NY
• National Sports Forum
‣ May 6-7 | Chicago, Illinois
• Sports Events Marketing Experience
‣ April 3-4 | Washington, DC
Sports Marketing
• Primary Content: Create a monthly blog detailing the problems
and possible solutions to Major League Baseball’s marketing
problem.
• Primary Tools: Twitter - promote blog through tweets and
LinkedIn - network with fellow sports marketing professionals
and ask for blog feedback.
• Website: Use the Full Sail Portfolio as the hub for all of my
blog posts, as well as strengthening the rest of my website to
increase my brand awareness.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for mentorship and guidance from an industry
vet, to help show me the best path to my career
aspirations.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• WordPress 5 Essential Training - Linkedin Learning,
Feb 2020
Soft Skills
• Improve public speaking
• Get better at networking my personal brand
• Continue education at Full Sail to learn to skills required
for my future career

14. Michael Cronin
You know how Major League Baseball used to be
America’s Pastime? Well I can offer ways to restore
baseball’s popularity among Americas youth . By showcasing the stars of
the game and their rich personalities, I can turn the games best players into
household names once again. Thus making baseball the talk of the Sports
world.
“

15. REFERENCES
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
11-2021.00
Summary Report for: 13-1161.00 - Market Research Analysts
and Marketing Specialists. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1161.00
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/11-2011.00
https://www.linkedin.com/in/samallyncoleman/
https://www.linkedin.com/in/lamar-levy-69978220/
ESPN Marketing Manager Salaries in New York City, NY. (n.d.).
Retrieved from https://www.glassdoor.com/Salary/ESPN-
Marketing-Manager-New-York-City-Salaries-
EJI_IE13401.0,4_KO5,22_IL.23,36_IM615.htm
(n.d.). Retrieved from https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn
&typedKeyword=sports+marketing+brand+manager&sc.keywor
d=sports+marketing+brand+manager&locT=&locId=&jobType=
Bhasin, H. (2019, May 29). Marketing Strategy of ESPN - ESPN
Marketing Strategy explained. Retrieved from https://
www.marketing91.com/marketing-strategy-espn/
State Of The Industry 2020. (n.d.). Retrieved from https://
events.sporttechie.com/SOTI
Thanks For Attending the 2020 National Sports Forum! (n.d.).
Retrieved from https://sports-forum.com/