Daniel DeMorgante grew up in Tampa, Florida and played sports from a young age. He is currently a student in the Sports Marketing & Media program at Full Sail University, with a focus on developing his marketing skills. His goals are to land an internship in public relations at MLB upon graduation in 2022. Long term, he aims to establish a public relations specialist program to help aspiring interns. He recognizes areas for skills growth, such as his YouTube and Photoshop proficiencies. Daniel positions himself as bold, courageous, and disciplined to motivate others through overcoming adversity.

1. PERSONAL BRAND EXPLORATION
Daniel DeMorgante
Project & Portfolio I: Week 3
August 22, 2020

2. The eldest of four siblings, Daniel DeMorgante
grew up in Tampa, Florida. Before getting
married in 2012, he was a church going and
sports passionate. He started playing sports at
the age of 7, from there I started to get the
knowledge I needed for all types of sports. I
grew up Baptist. Daniel DeMorgante enrolled in
the Sports Marketing & Media program at Full
Sail University where I’m focused on developing
my marketing skills.
IDENTITY
I

3. PROFESSION
Potential Job Titles:
•Public Relations Specialists
•Marketing Managers
•Advertising and Promotions
Manager
Hero Archetype - Expert mastery
through courageous acts in a way that
improves the world. And to be as
strong and as competent as possible.
To take action, be decisive, and
overcome challenges. Inspire others by
showing the challenges you have
overcome.
Strategist for Sports Professional Teams

4. • DEMOGRAPHICS: 75% Female,
35-40 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Spends free
time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly volunteers
at several different events .
• IDEAL AUDIENCE MEMBERS:
Kristen Hudak, Director of Public
Relations @ Baltimore Orioles
(MLB), Tim Tebow, College Football
Analyst (NCAA), Devyn Amara,
Public Affairs @ Tampa Bay Rays
(MLB)
Recruiters at MLB, WWE, NFL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately after Graduation, 2022)
>Land an internship position in Public Relations at MLB
-“ I will grow my brand awareness online by developing
and consistently publishing branded content on my social
media platform. Specifically, I will increase my LinkedIn
connections by 20% by January 1, 2021
Mid Term: (2027)
‣ Create and maintain a favorable public image
for the organization they represent. Create craft
media releases and develop social media
programs to shape public perception of their
organization and increase awareness of its work
and goals
Long Term: (2042)
• Establish a Public Relations Specialist Program to help
aspiring interns to increase sponsorships.
‣ Save a total of $75,000, complete 5 demo reels,
and secure 3 business partnerships by January
1,2042.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 70%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 50%
SOFTHARD
YouTube 30%
Adobe Photoshop 20%
Professional Writing 40%
Public Speaking 50%
SOFTHARD

7. I help professional sports teams engage
fans in ways that humanizes the teams
brands. I’ll use my passion for social media
to help the marketing professionals in varies
sport franchises .
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years with Greyhound Lines
• 1 year with DreamMore Resort and Spa
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Mystery Shopper, Greyhound Lines

9. COMPETITION
Jeremy Fager
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Does not include any leadership experience
Skills and Proficiencies:
• Does not include any skills or proficiency
Daniel DeMorgante
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 1 year with DreamMore Resort and Spa
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 4 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tim Tebow
Industry Experience:
• 9 yrs 9 mos being the founder &
chairman of the Tim Tebow
Foundation .
Education:
• University of Florida, B.S., Family, Youth and
Community Sciences
Noteworthy Experience:
• Founder & Chairman of the Tim Tebow Foundation of
9 yrs 9 mos
• Founder & President of XV Enterprises of 10 yrs
Skills and Proficiencies:
• Left Fielder for New York Mets- 4 years
• College Football Analyst for ESPN- 6 yrs 9 mos
Daniel DeMorgante
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year with DreamMore Resort and Spa
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience
Currently working on getting experience in
this field
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 3 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
I’m bold, courageous, and disciplined. I
overcome adversity and challenges that
requires great effort. I’ll motivate others to
strive harder and to do better for themselves.
DANIEL “ ROAD HAMMER” DEMORGANTE
Daniel earned the nickname
“Road Hammer” while with
Greyhound Lines. I used to
drive my bus like I was captain
of the ship.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Forum
‣ Feb 09-11, 2020 | Atlanta, GA
• Sport Management and Law Conference
‣ Apr 22-23, 2021 | Boston, MA
• Health and Sports Science Conference
‣ Aug 09-11, 2021 | New York, NY
Digital Marketing
• Primary Content: est. podcast called “Road Hammer Stories”;
15 min. episodes telling personal stories of truck driver stories;
1 episode per week; host and syndicate through YouTube
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the
podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in Public Relations; family man that
upholds Christian values, Aug 2022
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Jan. 2021
• SEO Foundations - Lynda.com, Jan 2021
• WordPress 5 Essential Training - Lynda.com, Jan 2021
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Feb 2021
• Business Writing Principles - Lynda.com, Feb 2021
• Join local Toastmasters Club and regularly attend
monthly events, startingMarch 2021
• Impromptu Speaking - Lynda.com, Aug 2021

14. Fullie Salen
“ Hello, my name is Daniel DeMorgante. I’m a
sophomore at Full Sail University who’s interested
in state of the art applications in Sports Marketing and Media.
I’m interested in expanding beyond my academic background. Thank you in
advance for sharing information with me on your internship opportunities.
Would you be able to share with me what your latest findings in terms of
Public Relations are?
“

15. REFERENCES
Fager, J. (2020). Jeremy Fager LinkedIn Profile.
Retrieved August 23, 2020, from https://
www.linkedin.com/in/jeremy-fager
Tebow, T. (2020). Tim Tebow. Linkedin Profile.
Retrieved August 23, 2020, from http://
www.linkedin.com/in/timtebow15
http://www.onetonline.org
http://www.linkedin.com
http://www.waset.org
http://www.zoomph.com