The document outlines Jordan Sailas' personal brand exploration and goals to work in the sports betting industry. It provides biographical information on Jordan and establishes his credentials, as well as outlining his skills, target audiences, competition, and plans to establish himself in the field through podcasting, marketing, and gaining relevant experience. The document serves as Jordan's personal branding and career planning portfolio.

1. PERSONAL BRAND EXPLORATION
Jordan Sailas
Project & Portfolio I: Week 1 BUS119-O
October 1st, 2022

2. My name is Jordan Sailas and I grew up in
Colorado, USA. I am a former athlete with a
passion for the entertainment industry! Between
wrestling, football, and basketball, I have always
been an active follower of amateur, collegiate, and
professional sports. I believe that sports help build
a person’s ability to socialize, persevere through
adversity, and learn how to conduct oneself in the
face of defeat. I aim to increase exposure to the
world of sports through marketing tactics, tailored
in the sports betting industry. I will host a podcast
with sports betting predictions, as well as, produce
promotional content.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Book Writer
• Broadcast Announcer
• Sports Book Supervisor
BRAND ARCHETYPE - As a hero archetype, I
tackle the challenges of the industry differently
than my peers. I focus on empowering my
clients through teaching them how to gain
profits through calculated risk taking. I will lead
by example via winning bets against
improbable odds, time and time again. By
giving my clients a source they can follow and
trust, I will grow the sports betting industry, and
the sports industry as a whole.
Promoter / Marketer for Sports Betting Industry

4. Recruiters
TARGET AUDIENCE
John Moersdorf
Outreach Plan:
• I will gain experience working within the sports
gambling industry for at least a year before attempting
to contact this person.
• I will contact John utilizing LinkedIn’s direct messaging
platform.
• I will follow up with Mr. Moersdorf upon receiving
response within the direct messaging platform. I would
respond within a business day in order to affirm my
interest.
Director Talent Acquisition at
FanDuel
Melanie Hollenstein
Outreach Plan:
• I will gain experience working within the sports
gambling industry for at least a year before attempting
to contact this person.
• I will contact Melanie utilizing LinkedIn’s direct
messaging platform.
• I will follow up with Ms. Hollenstein upon receiving
response within the direct messaging platform. I would
respond within a business day to affirm my interest.
Executive Recruiter at Bet MGM
Bob Findlay
Outreach Plan:
• I will gain experience working within the sports
gambling industry for at least a year before attempting
to contact Bob.
• I will contact Bob utilizing LinkedIn’s direct messaging
platform.
• I will follow up with Mr. Findlay upon receiving response
within the direct messaging platform. I would respond
within a business day to affirm my interest.
Manager, Talent Acquisition at DraftKings
inc.

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Reach 100,000 Subscribers on YouTube.
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2025)
• Acquire a position for a major sports betting
company.
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2027)
• Interview a professional athlete.
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Video Creation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Graphical Skills
SOFT
HARD
Novice / Adept / Expert
Video Creation Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert

7. I help sports fanatics make money by
providing insight through sports analysis.
PROMISE

8. CREDENTIALS
Work Experience:
• Co-Founder of Excellence Industries LLC
• Co-Founder of XPress Apparel
Education:
• Digital Marketing Analysis Certificate,
Paychex Inc.
• Sports Marketing & Media, B.S., Full Sail University (2024).
Volunteer Work:
• CHSAA Wrestling Referee
• YMCA Football Official
• Various Community Garbage Cleanups
in Greensboro, NC

9. COMPETITION
Brandon Pate
Industry Experience:
• Podcast Host - Brandon’s Sports Talk
Education:
• Wayne Community College: Business, Marketing, and
other Related Support Services Graduate
Leadership Experience:
• Sole Proprietor of Brandon’s Sports Talk
Skills and Proficiencies:
• Sports Photography - Advanced x Wayne CC
• Podcasting - Advanced x Wayne CC
• Video Production - Advanced x Wayne CC
Jordan Sailas
Overall Online Presence:
• Brandon has upward of 500 connections, his banner
image is customized, and headshot is professional.
Pate’s profile has limited information but hosts several
published articles and podcasts. Pate is active on the
Twitter website, as well. Pate’s LinkedIn URL is not
customized.
• Grade: Average, 70 out of 100
Industry Experience:
• Sports Podcast Content Creator
Education:
• Full Sail University Sports Marketing and Media Student
Leadership Experience:
• Co-Founder / Owner of Excellence Industries LLC
• Co-Founder / Owner of XPress Apparel
Skills and Proficiencies:
• Communication - Advanced X Paychex
• Critical Thinking - Advanced X Paychex
• Active Listening - Advanced X Paychex
Overall Online Presence:
• There are 62 connections on the site Google. My
banner image is not customized and my headshot
image is professional and inviting. My profile is limited
in information and has very little data to pull from. I also
have links to my Twitter and Facebook profiles. My
LinkedIn does not contain a customized URL.
• Grade: Average, 60 out of 100

10. COMPETITION
William Orr IV
Noteworthy Experience:
• Developed an Intrapreneurial Business Proposal for Philadelphia
76ers. Analyzed industry trends and consumer feedback which led
to a compelling proposed internal innovation. Diplomatic
consideration was given to internal stakeholders when presenting
the solution to management and peer employees.
• Created a public-relations campaign supporting fan awareness for
the NBA Draft. Extensively researched the information compiled to
determine specific, measurable business goal(s) that had the
potential to advance the business. Elements included Target
Audiences, Messaging, PR Tools, Tactics & Spokespeople.
Jordan Sailas
Industry Experience:
• Created a website redesign proposal for
ESPN. Conducted detailed analysis of current
and older versions of their website and
reviewed industry trends.
Education:
• Full Sail University Sports Marketing and Media Graduate
Overall Online Presence:
• Orr has 33 connections, a banner image that is customized,
headshot dressed in professional attire, and a mediocre profile
page that does not provide published articles. William is active on
other social media, such as Twitter and facebook. Orr’s LinkedIn
URL is not customized.
• Grade: Average, 70 out of 100
Industry Experience:
• Sports Podcast Content Creator
Education:
• Full Sail University Sports Marketing and Media Student
Leadership Experience:
• Co-Founder / Owner of Excellence Industries LLC
• Co-Founder / Owner of XPress Apparel
Skills and Proficiencies:
• Merchandise Designing - Advanced X XPress Apparel
• Microsoft Office - Advanced X Full Sail University
• Time Management - Advanced X Full Sail University
Overall Online Presence:
• There are 3 connections on the site LinkedIn. My
banner image is not customized and my headshot
image is professional and inviting. My profile is limited
in information and has very little data to pull from. I also
have links to my Twitter and Facebook profiles. My
LinkedIn does not contain a customized URL.
• Grade: Average, 60 out of 100
Skills and Proficiencies:
• Management : Advanced X Nickles: Buy, Trade, Sell
• Research : Advanced X Full Sail University

11. BRAND POSITION
For sports fans looking to capitalize on the sports
betting industry, who have low or limited success,
I provide proven analytics to increase your odds
of winning big! This is because I utilize historical
data, current events, and insider news updates to
determine unbiased predictions that emphasize
high returns for limited risk.
“THE SPORTS GENIE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Casino & Esport Conference
‣ October 18-19 2022 - Atlantic City, NJ, USA
• All American Sports Betting Summit
‣ June 29-30 2023 - San Francisco, California, USA
• All American Sports Betting Summit
‣ November 28-29 2023 - San Francisco, California, USA
Digital Marketing
• Primary Content: I would produce videos, subscription based news
articles, and podcasts pertaining to bet predictions and the reasoning
behind them.
• Primary Tools: In order to promote my content, I will utilize the
Twitter, YouTube, and Facebook platforms. I will release content bi
weekly (on Tuesdays and Thursdays) via uploaded videos, streams,
and word documents.
• Website: I will use my digital portfolio to attract more traffic by
enabling a SEO software to produce more views and gather a
following.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My ideal mentor is someone who has experience working in a
casino for their SportsBook. My ideal mentor must be willing to
take risks and must be organized as well as methodical in their
approach. Relationship est. June 2022
Formal Education
• Bachelor of Science in Sports Marketing & Media
(Expected Graduation 06/2022
Technical Skills
• Increase video creation skills by creating 20 YouTube
videos (YouTube), October 2023
• Improve on Microsoft Office Skills by enrolling in Excel
training course (Guilford Techincal Community
College), December 2022
• Improve graphic arts skills by taking tutorials online
(Adobe Creative Suite), February 2023
Soft Skills
• Improve Writing Skills by attending Writer’s Workshop
(Greensboro Public Library), November 2022
• Improve on Organizational Skills through Online
Tutorials (Paychex) October 2022
• Improve Reading Comprehension Skills through
reading articles online (Forbes) October 2022

14. Jordan Sailas
Do you know how challenging it is to make money betting on sports? Well,
what I do is provide analytics to provide my clients with the tools they need
to place informed bets . In fact, clients who have utilized my tips report an
average of a 52% increase in annual winnings.

15. REFERENCES
Bob Findlay - manager, talent acquisition - linkedin.
(n.d.). Retrieved October 3, 2022, from
https://www.linkedin.com/in/bobfindlayrecruiter
How to start a podcast in 2022: A 13 step guide.
Shopify. (2022, February 21). Retrieved October 2,
2022, from https://www.shopify.com/blog/34911301-
how-to-start-a-podcast-the-ultimate-step-by-step-
podcasting-guide
John Moersdorf - Director talent acquisition - fanduel
| linkedin. (n.d.). Retrieved October 3, 2022, from
https://www.linkedin.com/in/johnmoersdorf
Melanie Hollenstein - executive recruiter - betmgm |
linkedin. (n.d.). Retrieved October 3, 2022, from
https://www.linkedin.com/in/melanie-hollenstein-
5a041573
Sports betting writer job in north, SC at Catena
Media. ZipRecruiter. (n.d.). Retrieved October 2,
2022, from
https://www.ziprecruiter.com/ojob/4HwmZTE1CCmS
3ikNhmm-ug.--
Me3K80FQ3?lvk=4HwmZTE1CCmS3ikNhmm-ug.--
Me3K80FQ3
Sports book supervisor job in Gulfport, ms at Island
View Casino Resort. ZipRecruiter. (n.d.). Retrieved
October 2, 2022, from
https://www.ziprecruiter.com/ojob/Fj9uQdS_8o4sTfn
pV2M5Nw.--
MdordFIXV?lvk=Fj9uQdS_8o4sTfnpV2M5Nw.--
MdordFIXV