Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Brittney Moseley
Project & Portfolio I: Week 3
February 19, 2020

2. Brittney Moseley is a student attending Full Sail
University. She is originally from New York, and
currently resides in Richmond, Virginia. While
working a full time job at Wells Fargo, Brittney
decided to start her own makeup business. For
years, Brittney has embraced her passion for art,
and strives to become successful.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Chief Marketing Officer (CMO)
• Content Marketing Director
• Creative Director
Sage & Royalty Archetype - I use
my knowledge and wisdom skills in
order to professionally handle
obstacles. My work ethic makes me
responsible, while displaying
leadership to others.
Marketing Jobs For The NBA

4. • DEMOGRAPHICS: 50% Female,
50% Male, around 15-65 years
old, all races, Single or Married,
College Educated, Located
worldwide (capital cities).
• PSYCHOGRAPHICS: Enjoys
sports, watching tv, using social
media on a regular basis
• IDEAL AUDIENCE MEMBERS:
Katie Papelian, Director of
Marketing & Advertising, Kate
Jhaveri, Chief Marketing Officer,
Julie Haddon, Senior VP of
Marketing.
Professional Marketing Director at the NBA, NFL, & MBL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Apply for a marketing position in the MBL, NBA, &
NFL.
‣ Network with 35 employees on social media to
gain more knowledge on profession.
Mid Term: (2025)
• Earn a promotion to Marketing Director
‣ Increase marketing expansion by designing
new logos for the company.
Long Term: (2040)
• Open my marketing firm and help businesses
establish their brands.
‣ Open 5 other franchises by the time my
business generates $200,000 worth of
revenue.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel 90%
Analytics 65%
Adaptability 95%
Problem-solving 85%
SOFTHARD
Branding 7%
Front-end Development 7%
Database Query 20%
Statistics 45%
SOFTHARD

7. I will provide people the opportunity to create new ideas by
giving them the proper path to become successful business
owners.
PROMISE

8. CREDENTIALS
Work Experience:
• 11 years in customer service
• 5 years of online technical support
Education:
• Psychology, John Tyler Community
College
• Sports Marketing & Media, B.S., Full Sail University
Volunteer Work:
• Wells Fargo & MLS WORKS 2019

9. COMPETITION
Desean Jefferson
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Brittney Moseley
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 11 years of customer service
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Team Lead at Wells Fargo
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Janell Hulbrer
Industry Experience:
• 8 years of Managing experience
Education:
• Manager.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Brittney Moseley
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• No marketing experience
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Creating successful companies starts from
having a creative mind, which is why standing
out key.
BRITTNEY MOSELEY
Brittney wants to position her
brand more towards the
customers’ brand.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Marketing Platforms Internship - Summer 2020
‣ June 2020 | Ashburn, VA
• Virginia Beach Digital Marketing Conference
‣ May 7th & 8th | Digimarcon
• AMA Digital Marketing Bootcamp
‣ April 15th & 16th | Washington, DC
Digital Marketing
• Primary Content: Create animated videos with little snippets to
promote my brand. Asking others to share and repost my
content on their accounts or pages.
• Primary Tools: Instagram and Twitter
• Website: My portfolio will have links and other attachments to
my Instagram, in order to pull in more viewers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Professional expert or entrepreneur in marketing
management and branding with over 20 years
experience in having their own companies.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date December of 2020
• Start my Masters Degree in Marketing
Technical Skills
• Develop more skills on front-end development
• Database query
• Marketing automation
Soft Skills
• Teamwork
• Management
• Professional writing

14. Brittney Moseley
A lot of people have trouble promoting their
businesses the correct way, and have a hard time
marketing their companies. I actually take businesses, small and big, and
train the owners into creating better brands. Making a logo look different and
unique will grab the customer’s attention and make them want to check out
the business.
“

15. REFERENCES
Jobs and careers with the Washington Redskins. (n.d.).
Retrieved February 24, 2020, from www.teamworkonline.com
website: https://www.teamworkonline.com/football-jobs/
washington-redskins-jobs/washington-redskins-jobs/marketing-
platforms-internship-summer-2020-1972579
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
11-2021.00 - Marketing Managers. (2019). Retrieved from
Onetonline.org website: https://www.onetonline.org/link/
summary/11-2021.00
Virginia Beach Digital Marketing Conference. (n.d.). Retrieved
February 24, 2020, from Eventbrite website: https://
www.eventbrite.com/e/virginia-beach-digital-marketing-
conference-tickets-89685958115