Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Wes Gullett
Project & Portfolio I: Week 3
February 23, 2019

2. I am the youngest in my family, but my love for
sports has always been a big part of my life. For
the past 14 years, I have always strived to better
myself within the sports industry with my
knowledge and professionalism. With the
mindset of continuing my growth within the
industry, I will make a great impact as a part of
any team of individuals that I have the pleasure
to work with.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Public Relations Specialist
• Reporter & Correspondent
• Advertising & Promotion Manager
Hero Archetype - producing stories
that provide positive and
motivational insights wishing the
athletic brand.
Marketing & Media For College and Professional Sports

4. • DEMOGRAPHICS: 65% Male,
35-45 years old,
• PSYCHOGRAPHICS: Sports
and communications with a
wide range of media outlets.
• IDEAL AUDIENCE MEMBERS:
Seth Ader, Vice President of Brand
Marketing (ESPN), Greg Maze
(Senior Director of Marketing &
Innovation (Atlanta Braves)
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an a job with a Power Five school.
‣ Network with head athletic communications
directors at ACC & SEC school.
Mid Term: (2026)
• Join a professional sports organization and lead a
brand refresh of an old logo concept.
‣ Increase the following of a the organizations
social media presence by over 30%
Long Term: (2040)
• Start my own professional sports marketing company
in order to help small organizations grow within a
tight market.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 85%
Adobe Creative Suite 75%
Time Management 80%
Public Speaking 85%
SOFTHARD
Communication 90%
Desktop Publishing Software 50%
Professional Writing 90%
Public Speaking 70%
SOFTHARD

7. I will work hard to increase your overall
brand by providing you with a hard working
and positive attitude in order to see that our
goals are met.
PROMISE

8. CREDENTIALS
Work Experience:
• Over 15 years of experience in the
athletic communications industry
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• USA South SID of the year.

9. COMPETITION
Michael Cronin
Industry Experience:
• Does not include work experience on
profile; Still in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Word press
• Blogging software
Wes Gullett
Overall Online Presence:
• Very low online presence with a low number of contacts
Industry Experience:
• Over 15 years of experience within the
athletic communication and marketing
industry
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• CoSida committee member
• Chair of athletic branding committee at Greensboro
College
Skills and Proficiencies:
• Adobe Creative Suites
• StatCrew Softwares
• NCAA Live Stats
• Word Press
• Hootsuite
Overall Online Presence:
• 69 connections within the communications and
marketing industry

10. COMPETITION
Andrew Minuteman
Industry Experience:
• 10 years of experience within athletic
communications industry
Education:
• Interdisiplainary Studies, B.A.
• Sports Administration, M.A.
Noteworthy Experience:
• Served as SID Chair in a Division III athletic conference
Skills and Proficiencies:
• Sports- 7 endorsements
• Basketball- 5 endorsements
• Soccer - 5 endorsements
Overall Online Presence:
• 205 connections
Wes Gullett
Industry Experience:
• Over 15 years of experience within the
athletic communication and marketing
industry
Leadership Experience:
• CoSida committee member
• Chair of athletic branding committee at Greensboro
College
Skills and Proficiencies:
• Adobe Creative Suites
• StatCrew Softwares
• NCAA Live Stats
• Word Press
• Hootsuite
Overall Online Presence:
• 69 connections within the communications and
marketing industry

11. BRAND POSITION
A Love so big for sports, marketing, and
athletic communications that anyone would
want to jump on board.
WES “BIG SID” GULLETT
Wes earned the nickname “Big
SID” early in his career for his
big heart and passion for the
student-athletes and his work.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NACDA Convention
‣ June 7-10, 2020 | Las Vegas, NV
• CoSida Convention
‣ June 7-10, 2020 | Las Vegas, NV
• NACMA Convention
‣ June 7-10, 2020 | Las Vegas, NV
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a athletic communcations professional with
more that 25 years within the industry to help me to
continue to grow with the marketing trends within the
sports industry
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Adobe Creative Suites
• StatCrew Softwares
• NCAA Live Stats
• Word Press
• Hootsuite
Soft Skills
• Professional writing

14. Wes Gullett
We all know how media people get blamed for
misrepresenting a brand of a particular team or
sports organization. Well, I am the person who helps keep
that brand on tract, while also taking it to the next level with new and
innovative ideas. So far I have helped raise the brand of Greensboro
College athletics within the social media industry to new heights, and I can
do that for anyone while keeping their brand at the forefront.
“

15. REFERENCES
Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.).
Retrieved February 23, 2020, from https://www.onetonline.org/link/summary/
11-2011.00
Summary Report for: 27-3022.00 - Reporters and Correspondents. (n.d.). Retrieved
February 23, 2020, from https://www.onetonline.org/link/summary/27-3022.00
Summary Report for: 27-3031.00 - Public Relations Specialists. (n.d.). Retrieved
February 23, 2020, from https://www.onetonline.org/link/summary/27-3031.00
Salary: Sports Reporter in Greensboro, NC. (n.d.). Retrieved February 23, 2020, from
https://www.glassdoor.com/Salaries/greensboro-sports-reporter-salary-SRCH_IL.
0,10_IM351_KO11,26.htm
Salary: Advertising Manager in Greensboro, NC. (n.d.). Retrieved February 23, 2020,
from https://www.glassdoor.com/Salaries/greensboro-advertising-manager-salary-
SRCH_IL.0,10_IM351_KO11,30.htm