This document outlines John Taylor's personal brand canvas. It includes details about his identity, skills, profession, credentials, positioning, promise, audience, networking and marketing, competitors, professional development, and goals. His key skills are in social media marketing and analytics. His mission is to be a top social media marketer for his employer and he aims to establish his personal brand on social media platforms to gain followers and eventually a full-time career in social media analytics.

1. Portfolio Project 2: Developing
Your Personal Brand Canvas
John Taylor

2. • Social Media Marketing Analytics
• Hard skills: iMovie, Adobe Premier Pro, Adobe Premiere
Rush, Adobe Spark, Dreamweaver Basic WordPress
• soft skills: Team Lead, Manager, Customer Service,
Stock Manager, Time Management
• Customer Relationship Style: Work well in groups &
alone coach
Arena

3. Identity
6’ foot 1in Black Male black hair & brown eye’s with a layback style
• Personality: Caring enjoy helping friends and family
• Entertaining: Love making people laugh & smile.
• Personal history: Swimmer, Softball, Basketball
• Professional history: Aquatics Coordinator, Team Lead, Manager
• Culture: Native American/African American
• Education: Pontiac Northern High School, Everest Institute, Full Sail University
Lynda.com/LinkedIn
• My values & principles are based on my southern upbringing of hard work and loyalty, My
mission and vision is to be the top social media marketing for my employer.

4. Skills
• Social Media Marketing
• Hard skills: iMovie, Adobe Premier Pro, Adobe Premiere
Rush, Adobe Spark, Dreamweaver Basic, WordPress,
Google Analytics
• soft skills: Team Lead, Manager, Customer Service,
Stock Manager, Time Management
• Customer Relationship Style: Work well in groups &
alone coach

5. Profession
• Functional: Talk with the
client and help them
conquer their changes.
• Emotional: Make the
client feel warm and
welcomed
• Self-expressive: More
confident & proud in
their product and work
• Social: Make my client
feel they do for fill their
need.

6. Credentials
• Strong individual seeking a entry-level/full-time position. Highly
developed knowledge of past and current social media trends
as well as search engine optimization principles.
• Certifications: Media Communication, Massage Therapy,
Personal Branding, WordPress, Google Analytics, Training:
Lifeguard, CPR/AED, ServSafe
• Awards: Rookie of year, Employee of the month
• Grades: Academic Scholarship
• Roles in associations: Food drive, Special needs swim instructor

7. Positioning
• Working hard to build my creditable for your
company
• Do hard research to help build a foundation.
• Right now my Audience is small being new to the
social media analytics market.

8. Promise
• Functional: Talk with the client and help them
conquer their changes.
• Emotional: Make the client feel warm and
welcomed
• Self-expressive: More confident & proud in their
product and work
• Social: Make my client feel they do for fill their need.

9. Audience
• Demographics, psychographics: Urban and
suburban areas.
• Influencers. Urban designers, writers, singers.
• Help new business owners gain customers
• Updating existing business to attract new
customers

10. Networking & Marketing
• Visual and verbal identity: Personal or company brand logo
• Storytelling: building videos and blogging
• Professional organizations: Pigging back off a sampler
product, use local radio stations and stars.
• Events and presentations: Use local events to promote the
company or individual.
• 20% will be spent on FaceBook, 10% on Twitter, 10%
Instagram, 25% Linkedin, 15%Freedly, & 20% Smartnews.

11. Competitor
The two “broad groups” I have competition with Indeed & Zip
Recruiter both have employers around the globe, having a strong
profile on Linkedin is key for success. The first from Linkedin is
Sahib Gill a University Of Michigan Ann Arbor, MI graduate with a
BS, in statistics. The second is Amy Schuyler a Central Michigan
University in 1994 graduate in General Business and received her
BBA from Eastern Michigan University in 1997. How I compare
to both graduates, maybe I should work on a B.S. in digital
marketing from Full Sail, at the same time Full Sail prepare their
students rather its a A.S. or B.S. degree for today employers
wants. So do I fill intimidated by people with bachelor degrees,
NO why because talent plays a large hand in it also.

12. Professional Development
• Marketing and communication: Build my brand using
Google analysis and Hootsuite.
• Assets and physical resources: Make myself visible to
the community.
• Suppliers, consultants, and partnerships: Continue to
build relationships with key players.
• Time, training, intellectual property: Continue to educated
myself in the latest social media marketing programs

13. Goals
• I would like to establish a social media relationship around my working
community using Instagram & Linkedin.
• Establish an Instagram & linkedin accounts my following is small
around 200, March 2019I plan on building from there to 1000 followers
by November on 2019.
• As a new social media analytics I would except a entry-level salary,
hard work and hitting the keyboards for my company hopefully I will be
rewarded with a price increase
• I’m looking to stay committed to my employer until retirement, may
they fill the same after retaining loyalty customers and gaining new
ones