Jaden Wilson grew up in Charlotte, North Carolina and graduated from high school before enrolling in Full Sail University's Sports Marketing & Media program. His goal is to become a head scout for a football organization. He has experience mentoring through the L.I.F.E. Mentoring program. His short term goal is to get an internship with UCF, mid term is to become an assistant coach at Clemson, and long term is to be Ohio State's defensive coordinator. He analyzed his skills and competition as he works to build his personal brand and network in the football coaching and scouting industry.

1. PERSONAL BRAND EXPLORATION
Jaden Wilson
Project & Portfolio I: Week 3
March 22nd , 2020

2. The eldest of three siblings, Jaden grew up in
Charlotte, North Carolina. He’s not the most
social person in the world but will talk sports
all day if you let him. Jaden gets the job done
no matter what. Right after Jaden graduated
high school, Jaden enrolled in the Sports
Marketing & Media program at Full Sail
University where he’s focused on becoming a
head scout for a football organization some
day.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Defensive Coordinator
• Recruiting Coordinator
• Director of Player Development
Sage Archetype - Providing
wisdom and knowledge to
whomever is willing to listen. Will
also use real world examples to
gain trust from those who chose
to listen.
Scouting and Coaching for Collegiate/ Professional Football Teams

4. • DEMOGRAPHICS: 76% Male,
35-45 years old, Predominately
White, College Educated, Played
Football at some point
• PSYCHOGRAPHICS: Loves the
game of Football, spends free
time with family and Friends
• IDEAL AUDIENCE MEMBERS:
Ed Orgeron, Head Coach(LSU),
Brent Venables, Associate Head
Coach/ Defensive Coordinator
(Clemson), Gene Smith, Athletic
Director (OSU)
Head/Assistant Coaches & Athletic Directors
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an intern position at UCF.
‣ Start out as a camera man for practices and
games.
Mid Term: (2027)
• Become an assistant position coach for Clemson.
‣ Give good valuable knowledge to the players and
learn from the position coach.
Long Term: (2036)
• Become the defensive coordinator at Ohio State.
‣ Will coach the Buckeye players to the best of my
ability. Will eventually have the nations number 1
defense.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Instructing 89%
Speaking 76%
Video Creation and Editing Software 62%
Public Speaking 54%
SOFTHARD
Face to Face Discussions 88%
Group Work 80%
Electronic Mail 62%
SOFTHARD

7. I will help the student athletes reach their
highest potential as a man first and a
student athlete second.
PROMISE

8. CREDENTIALS
Work Experience:
• I am a mentor with the L.I.F.E.
Mentoring program.
Education:
• Graduate of West Mecklenburg High
School
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Original L.I.F.E. Member
• Mentor of the year

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Jaden Wilson
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• None yet
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• L.I.F.E. Mentoring Program Mentor
Skills and Proficiencies:
• Instructing - 89 endorsements
• Group Work - 80 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Not great at all. In the process of building an internet
presence
• Grade: Poor, 1 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience,
1 year as a marketing manager at
PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Jaden Wilson
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not
yet customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• None yet
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• L.I.F.E. Mentoring Program Mentor
Skills and Proficiencies:
• Instructing - 89 endorsements
• Group Work - 80 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Not great at all. In the process of building an internet
presence
• Grade: Poor, 1 out of 100

11. BRAND POSITION
I’m very relaxed. I love to learn. I don’t step
on anyone's toes. I know my place but I will
always speak the truth. I get the job done.
JADEN WILSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 AFCA Convention
‣ No dates or Locations due to COVID-19
• Glazier Football Clinic
‣ No dates or locations due to COVID-19
• USA Football Coaching Clinic
‣ No dates or locations due to COVID-19
Digital Marketing
• Primary Content: I will do film breakdowns and evaluation
videos.
• Primary Tools: Twitter and Instagram - promote media
through images and text. ; LinkedIn - network with industry
pros
• Website: Full Sail digital portfolio site to show my work; use
blog posts to showcase knowledge and film breakdowns

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone that has great knowledge of the game of
football. Preferably an ex professional player in their
early to mid 40s
Formal Education
• Complete Sports Marketing & Media, B.S. by
expected graduation date in 2022
Technical Skills
•
Soft Skills
• L.I.F.E Mentor- 2020

14. Jaden Wilson
We all know one coach that is stuck in his
ways. That coach is normally a really solid coach
until he meets an opponent that knows his systems
weaknesses. The coach that’s stuck in his ways will always lose because
he isn’t willing to change. I won’t have that problem. I’ve moved around
so much as a child…adaptation is nothing new to me. I’ll come up with a
new scheme in a heartbeat.
“

15. REFERENCES
American Football Coaches Association:
Football Coaching Education. (n.d.).
Retrieved from https://www.afca.com/
GLAZIER EMAIL. (n.d.). Retrieved from
https://www.glazierclinics.com/
Summary Report for: 27-2022.00 - Coaches
and Scouts. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/
27-2022.00
TWO OPTIONS DESIGNED FOR YOUR PROGRAM'S NEEDS. (n.d.). Retrieved
from https://usafootball.com/development-training/clinics/usa-football-
clinics/hs-clinic/
LSU Athletics. (n.d.). Retrieved from
https://lsusports.net/sports/football/
coaches
Smeyers@ncaa.org. (2020, March 4). NCAA
Demographics Database. Retrieved from http://
www.ncaa.org/about/resources/research/ncaa-
demographics-database