Brendan Chabot is a student at Full Sail University studying Sports Marketing & Media. He grew up in Massachusetts where he developed a passion for sports. His goal is to land a job in sports marketing at ESPN upon graduation in 2022. Brendan's personal brand focuses on using storytelling to help brands reconnect with fans in a meaningful way. He creates content for social media and a sports podcast to build his professional network in the sports industry.

1. PERSONAL BRAND EXPLORATION
Brendan Chabot
Project & Portfolio I: Week 3
December 15, 2019

2. An only child, Brendan Chabot grew up in a small
town outside of Boston, Massachusetts, where
his work ethics and passion for sports were
formed. He’s been an avid sports fan and
competitor his entire life and dreamed of being
involved in sporting events for a professional
organization from a young age. After moving to
southwest Florida as a teen, Brendan saw his
opportunity to get involved in sports. Some
years later after realizing through education was
bis opportunity to continue his sporting passions
Brendan enrolled in the Sports Marketing &
Media program at Full Sail University. Where he’s
focused on developing the necessary social
media knowledge to succeed in this field.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Research Analyst
• Search Marketing Strategist
• Advertising/Promotions Manager
The Girl/Guy Next Door Archetype -
An authentic, friendly, and honest
individual. Your goal is to create an
inclusive community and be a good
friend to your audience. You make
people feel understood, connected,
and worthy.
Digital Marketing for Professional Sports Organizations

4. • DEMOGRAPHICS: 70% Female,
30-45 years old, Predominately
White, Single, College Educated,
Located in North Eastern America.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, spends free
time excersicing ,adheres to a
more open lifestyles and opinions,
regularly attends sporting events.
• IDEAL AUDIENCE MEMBERS:
Brittany Kelley, Senior Recruiter
(ESPN), Amy Recruiter, (ESPN),
Margaret Marion, Director, HR,
CBS
Recruiters & Hiring Managers at ESPN, SC, and CBS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing position at ESPN.
‣Connect with, and send a follow up
promotional email to, 15 ESPN team members
on LinkedIn by May 30, 2022.
Mid Term: (2028)
• Create a Digital marketing campaign directed at
expanding viewing numbers for ESPN.
‣Expand viewing numbers by 5-10% nationwide
by December 31, 2028.
Long Term: (2045)
• Establish my personal brand in the sports
entertainment space. In order to create my own
medium via. the most relevant platform i.e Podcast.
‣ Complete 10 or more shows/ casts, and
secure a minimum of 2 sponsorships or brand
deals by December 31, 2045.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Microsoft Office 65%
Critical Thinking 70%
Complex Problem Solving 60%
SOFTHARD
User Interfaces 10%
Imaging Software 10%
Writing Skills 35%
Communication Skills 60%
SOFTHARD

7. I will use my passion and knowledge for the
games, players and social media of sports to help
ESPN, through my marketing expertise. By aiming
to increase fan engagement in ways that will
humanize the company brand.
PROMISE

8. CREDENTIALS
Work Experience:
• 6+ years in Hospitality
• 1+ years in computer information
systems.
Education:
• 1 year studying Computer Information
and Technology at (SCF)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Excellence in Environmental Sciences
award
• 150+ Community service hours award

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Brendan Chabot
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
Learning industry essential
knowledge through current
schooling degree programs.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Three years of NJROTC
• Lead of my department at the Gasparilla INN. & Club
• Brown Belt in Karate
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Microsoft Office - 65 endorsements
• Critical Thinking - 70 endorsements
Overall Online Presence:
Professional headshot, detailed summaries
throughout profile with two content pieces, no articles
published, Active on personal social media accounts.

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Brendan Chabot
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• Learning industry essential knowledge
through current degree programs.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Three years of NJROTC
• Lead of my department at the Gassparilla INN. & Club
• Brown belt in Karate
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Microsoft Office - 65 endorsements
• Critical Thinking - 70 endorsements
Overall Online Presence:
Professional headshot, detailed summaries
throughout profile with two content pieces, no articles
published, Active on personal social media accounts.

11. BRAND POSITION
Intent is obvious never hidden, being myself
allows me to draw in the people like a
magnet. I make people feel understood,
connected, and worthy.
BRENDAN “THE MAGNET” CHABOT
Brendan earned the nickname
“The Magnet” at work from
guests who had never meet him
before saying “You have energy
like a magnet”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Sport Business Summit
‣ January 21 - 22 Abu Dhabi
• 2020 Sports Marketing Symposium
‣ Oct. 27 - 28 New York, NY
• Sports Industry Networking and Career Conference 2020
‣ Feb. 21- 22 Washington, DC
Digital Marketing
• Primary Content: Create a Sports Podcast about up to date
sports topics, as well as fantasy sports. 30-60 min. episodes
discussing said topics, 2 episodes a week +1 episode a month
w/ a guest speaker.
• Primary Tools: Twitter, Instagram and Snapchat - promote
podcast through social media posts. Network with industry
pros and publish weekly posts to stay engaged and connected
within the industry and community.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sports media marketing
knowledge and embed podcast episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15 yrs
of experience in the professional sports entertainment
industry; Mature individual who has empathy and
understands handwork and the long road to sucess,
Jan. 2022
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Use adobe and Figmints to set up dummy user
interface to get more experienced.
• Get proficient with CloneZilla to start familiarizing
myself with imaging software.
Soft Skills
• Business Writing Principles - lynda.com
• Perfecting Elevator pitch - lynda.com
• Impromptu Speaking - lynda.com

14. Brendan Chabot
You know how most companies have lost touch
With their fan bases and consumers? Well what I do
is produce personal brand stories that help entertain and inspire those same
consumers. In order to get them to associate humanity with these brands. I
make it easy for people to fall in love with these brands again and re-engage
them in meaningful ways.
“

15. REFERENCES
Summary Report for: 13-1161.00 - Market Research Analysts
and Marketing Specialists. (2019). Retrieved December
15, 2019, from https://www.onetonline.org/link/
summary/13-1161.00.
Summary Report for: 15-1199.10 - Search Marketing
Strategists. (2019). Retrieved December 15, 2019, from
https://www.onetonline.org/link/summary/15-1199.10.
Summary Report for: 11-2011.00 - Advertising and
Promotions Managers. (2019). Retrieved December 15,
2019, from https://www.onetonline.org/link/summary/
11-2011.00.
American Football On Stadium Field At School Campus
stock photo. (2019). Retrieved from https://
www.istockphoto.com/photos/football-field?
sort=best&mediatype=photography&phrase=football
field.
Job Search - Millions of Jobs Hiring Near You. (2019).
Retrieved from https://www.ziprecruiter.com/jobs/
search.
Serving sports fans. Anytime. Anywhere. (2019).
Retrieved from https://www.espn.com/.
Millions of jobs and people hiring. (2019).
Retrieved December 15, 2019, from https://
www.linkedin.com/jobs/.