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Personal Template PB Project 1

Come one come all to see my personal brand showcase my talent and experiences.

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PERSONAL BRAND EXPLORATION
Justin Russell
Project & Portfolio I: Week 3
September 22nd 2019
I am a person of many things and talent has
been one that exudes the most from me. Every
since I was younger I was a very helpful and
creative kid. From making forts to making and
creating games and putting together things for
family and friends. I have always been that type
of helpful person.I started working on my
Marketing skills when I started FullSail over a
year ago.With those skills and that passions a
kid I started launching my Branding Business
that helps people with small business and
people with brands that want to make a impact
in social media and clientele .
IDENTITY
PROFESSION
Potential Job Titles:
• Public Relations Specialists
• Search Marketing Strategists
• Marketing Managers
Guy Next Door Archetype - Having
that personable attitude and
bonding trust with clients to
successfully make them feel
confident and comfortable with the
decisions and ideas we come up
with.
Branding Consultant For a Marketing Firm
• DEMOGRAPHICS: 50% Female
50% Men, 21-45 years old, college
educated. Business minded
individuals.
• PSYCHOGRAPHICS: creativity
outside the box, along with
collaborating and enjoy the arts
and entertainment aspect along
with can do boss attitude .
• IDEAL AUDIENCE MEMBERS:
Nima Nasseri Manager at
RocNation, Executive at
RocNation
Celebrities, Athletes, Small start up Business Owners, and
Established businesses
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2020-2021)
• Land an entry-level marketing position at a marketing firm.
‣ Connect with, and network with different companies in
the area or even Los Angeles, CA, connect preferred
through LinkedIn
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at young
talent.
‣ Expand the audience from social media and traditional
promotion to bring back value to the clients and
audience by Mid year 2025.
Long Term: (2040)
• Establish a Lucrative Marketing Firm that establishes and
rebrand entertainment in media and social platforms.
‣ I will like to be on of the biggest global marketing firms in
the world if not the country.
‣ Have over millions of dollars in investments and clients
at close to or over 75% over marketing margins
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Base User Interface 40%
Adobe Creative Suite 50%
Web creation editing software 70%
Web Platform software 60%
SOFTHARD
Time Management 20%
Social Perceptiveness 30%
Coordination 80%
Speaking 90%
SOFTHARD

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Personal Template PB Project 1

  • 1. PERSONAL BRAND EXPLORATION Justin Russell Project & Portfolio I: Week 3 September 22nd 2019
  • 2. I am a person of many things and talent has been one that exudes the most from me. Every since I was younger I was a very helpful and creative kid. From making forts to making and creating games and putting together things for family and friends. I have always been that type of helpful person.I started working on my Marketing skills when I started FullSail over a year ago.With those skills and that passions a kid I started launching my Branding Business that helps people with small business and people with brands that want to make a impact in social media and clientele . IDENTITY
  • 3. PROFESSION Potential Job Titles: • Public Relations Specialists • Search Marketing Strategists • Marketing Managers Guy Next Door Archetype - Having that personable attitude and bonding trust with clients to successfully make them feel confident and comfortable with the decisions and ideas we come up with. Branding Consultant For a Marketing Firm
  • 4. • DEMOGRAPHICS: 50% Female 50% Men, 21-45 years old, college educated. Business minded individuals. • PSYCHOGRAPHICS: creativity outside the box, along with collaborating and enjoy the arts and entertainment aspect along with can do boss attitude . • IDEAL AUDIENCE MEMBERS: Nima Nasseri Manager at RocNation, Executive at RocNation Celebrities, Athletes, Small start up Business Owners, and Established businesses TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2020-2021) • Land an entry-level marketing position at a marketing firm. ‣ Connect with, and network with different companies in the area or even Los Angeles, CA, connect preferred through LinkedIn Mid Term: (2025) • Lead a successful digital marketing campaign aimed at young talent. ‣ Expand the audience from social media and traditional promotion to bring back value to the clients and audience by Mid year 2025. Long Term: (2040) • Establish a Lucrative Marketing Firm that establishes and rebrand entertainment in media and social platforms. ‣ I will like to be on of the biggest global marketing firms in the world if not the country. ‣ Have over millions of dollars in investments and clients at close to or over 75% over marketing margins
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data Base User Interface 40% Adobe Creative Suite 50% Web creation editing software 70% Web Platform software 60% SOFTHARD Time Management 20% Social Perceptiveness 30% Coordination 80% Speaking 90% SOFTHARD
  • 7. I want to be able to not only market people ,but help rebrand a generation of creative minds. I want to be able to hit people where their minds won’t take them and solve their creative side. PROMISE
  • 8. CREDENTIALS Work Experience: • 15 plus years Customer Service industry • 1 year running online Marketing Business • 2 years Creative Director for online Youtube web-series Education: • Bachelors in Business Entertainment at Full Sail University 2018-Current Awards: • 2nd place in “Dallas Young Entrepreneurs
  • 9. COMPETITION Patrick Brush Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Justin Russell Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 1 year of Online Marketing Business • 2 years as a Creative Director for YouTube web show Education: • Current student enrolled in Business Entertainment , B.S. at Full Sail University Leadership Experience: • Head Lead for Young Entrepreneurs of Dallas Skills and Proficiencies: • Social Media Marketing - 4 endorsements • Adobe Creative Suite - 2 endorsements • Public Speaking - 10 endorsements Overall Online Presence: • Not a lot of connections. banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 10 out of 100
  • 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • 1 year of Online Marketing Business • 2 years as a Creative Director for YouTube web show Education: • Current student enrolled in Business Entertainment , B.S. at Full Sail University Leadership Experience: • Head Lead for Young Entrepreneurs of Dallas Skills and Proficiencies: • Social Media Marketing - 4 endorsements • Adobe Creative Suite - 2 endorsements • Public Speaking - 10 endorsements Overall Online Presence: • Not a lot of connections. banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 10 out of 100
  • 11. BRAND POSITION Loyal, personable, honest, take charge attitude. I would bring a common ground to what people want and what society needs. JUSTIN “JT” RUSSELL I shorten my name for purposes of minimalist and getting myself out there it came from people calling me JT like Justin Timberlake
  • 12. NETWORKING & MARKETING Industry Events & Organizations • State of Search Digital Marketing Conference - 2019 Nov 4-5 • Direct Selling Edge Conference for Networking - 2019 Oct 17 • Franchise Expo Dallas - 2019 Nov 8-9 Digital Marketing • Primary Content: est fully my Marketing Firm via website and social media. • Primary Tools: FB and Instagram - promote my business through graphics and videos showcasing my talent and what I can do for clients. • Website: Full Sail digital portfolio site to showcase school work; use my own website to show off as well
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Looking for a mentor to help shape and grow me into a business that will best suite my life and future clients. Formal Education • Current Business Entertainment B.S. Full Sail University Technical Skills • Web page creation through Wix site, GoDaddy domains • Video creation and editing through Adobe, and Apple final Cut pro Soft Skills • Coordination with adjusting actions within others and their ideas. • Speaking to others to convey and get ideals and also branch out to sell their one views on their products.
  • 14. Justin Russell You know how most companies tend to know what people want just by data and analysis. Well I can tell you this not only can be personable ,but I can be that person that Guy Next Door that will get clients to feel protected, trusted and want to achieve I can bring that to the table and in the industry. “
  • 15. REFERENCES Yormark, Michael. (2019). Michael R. Yormark LinkedIn Profile. Retrieved September, 2019, from https://www.linkedin.com/in/ myormark/ Reardon, Patrick (2019). Patrick Reardon LinkedIn Profile. Retrieved September, 2019, from https://www.linkedin.com/in/ patrick-reardon-bb356992/ ONETOnLine.org. (2019). Summary Report for: 27-3031.00- Public Relations Specialists . Retrieved September, 2019, from https://www.onetonline.org/link/summary/27-3031.00 ROC. (2019). Roc Nation on Glassdoor. Retrieved September, 2019, from https://www.glassdoor.com/Salary/Roc-Nation-Los- Angeles-Salaries-EI_IE659182.0,10_IL.11,22_IM508.htm