Event Management

1. PERSONAL BRAND EXPLORATION
Tara Newton
Project & Portfolio I: Week 1
November, 2021

2. I have 15+ years of customer service, great
communication skills and team work. I have
worked in a wide variety of event planning from
corporate events to weddings. Anything that I
can do assisting with booking, or counseling, I’ve
also assisted with budgets for contracts.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Entertainment Managers
• Agents, and Business Managers
for Artist
• Event Planning
BRAND ARCHETYPE - Caregiver-
with care and attention to detail I
can carefully maneuver thru any
situation.
[Entertainment Business] for [Event Management]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Georgia DeFransico
Outreach Plan:
• Attend a Meet and Greet
• Email
• Within 48-72 hours I would follow back with another
email
PROFILE
PICTURE
[Owner] at [I Said Yes!]
Gianna Breland
Outreach Plan:
• I would attend a Meet and Greet for there functions
• Reach out by phone
• Email after 24-48 hours
PROFILE
PICTURE
[Administrative Manager] at [I
Said Yes]
Kelsey Johnson Outreach Plan:
• I would make sure my Resume is up to date
• Email
• Follow-up by phone or email after 24-48 hours.
PROFILE
PICTURE
[Wedding Planner] at [Simply
Enchanted Events]

5. GOALS
Short Term: (Apply for a position as an assistant to Dr.
Phillips, 2023)
• Gain a position as an assistant to the Director of
Events.
‣ I plan to increase my LinkedIn following by
20% in 1 year.
Mid Term: (2026)
• Apply for a position higher than assistant, the
manager.
‣ Increase my LinkedIn and Social Media
presents by 20%.
Long Term: (2029
• Work towards a Director position with 6 years
background.
‣ Increase my Social Media and LinkedIn by
25%

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Budget Planning
SOFT
HARD
Adept
Project Management Novice
Team Work Expert
Leadership Adept
Booking
SOFT
HARD
Novice
Budget planning Adept
Critical Thinking Adept
Creativity Novice

7. I help my clients do their planning by
assisting with my event planning skills set.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Manager Medical Office
• Social Media Marketing
• Customer Care
• Multi-phone
• Budget planning and booking
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2023)
Volunteer Work/Certificates
• Handling current artist Social Media
• Certified CPR
• Certified in Microsoft Office 365
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Evett Vidot
Industry Experience:
• Event Management
• Realtor
Education:
• Associates of Arts & Science Tourism
Leadership Experience:
• Event Manager 7 years
• VP 8 years
Skills and Proficiencies:
• Sales
• Customer Satisfaction
• Banquets
Tara Newton
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Management
Education:
• Certified Medical Admin Specialist
• Bachelors, Entertainment Business Exp Grad 2023
Leadership Experience:
• Managed a pain management office along with clinical
7 years
• Manager at Edible Arrangements- 1 year
Skills and Proficiencies:
• Customer Care
• Management
• Mircosoft Office
• Booking
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Georgia DeFransico
Noteworthy Experience:
• Owner/Operator
• General Manager
Tara Newton
HEADSHOT
Industry Experience:
• Owner
• Manager Marketing Wedding
Education:
• Associates of Arts
Skills and Proficiencies:
• Customer Service
• Employee Management
• Sales
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Event Booking for corporate and
wedding events
Education:
• Certified Medical Admin Specialist
• Bachelors, Entertainment Business Exp Grad 2023
Leadership Experience:
• Managed a pain management office along with clinical
• Manager at Edible Arrangements
• Audit Guide Financial Aid
Skills and Proficiencies:
• Customer Care
• Employee Management
• Mircosoft Office
• Booking/Sales
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [my clients] who [need Event booking
assistance], I provide [STONG
COMMUNICATION SKILLS, TEAMWORK AND
DEPENDABILITY] because [I BELIEVE THAT
WORKING TOGETHER YOU CAN BRING YOUR
VISION TO LIFE .]
TARA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• I Said Yes! Networking
‣ 1/12/2022 | Bella Collina
• I Do’s and BREWS Networking
‣ 3/3/2022 | Melbourne, FL
• I Said Yes to Networking
‣ 12/8/21 | Paradise Cove
Digital Marketing
• Primary Content: My works, and resume, along with images.
• Primary Tools: I would mainly be utilizing LinkedIn
• Website: I will continue to post jobs I’ve worked, and blogs.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor:
I have been under a mentorship with Dash Of Class Platinum
Entertainment
Formal Education
• Entertainment Business Bachelors Degree Exp. 2023
Technical Skills
• Planning
• Computer Skills
• Phone Skills
Soft Skills
• TeamWork,
• Time Management, MONTH YEAR
• Creative- Thinking

14. Tara Newton
You know [how to have a fantastic event]? Well, what I do is [provide you
with attention to detail, time management and a great ending event]. In fact,
[I have 10+ years in Customer Service, and Management skills].
Picture of You
Goes Here

15. REFERENCES
Limited Works (2021). https://zety.com/blog/technical-skills
https://www.linkedin.com/search/results/all/?keywords=gianna
%20breland&origin=RICH_QUERY_SUGGESTION&position=
0&searchId=22da4182-fd45-4b1f-ab3b-
5bdd97863b7c&sid=pVg
https://www.linkedin.com/search/results/all/?keywords=georgia
%20defrancisco&origin=RICH_QUERY_SUGGESTION&positi
on=0&searchId=f0cafd68-e2af-48cc-b8f8-
5b900aad1f58&sid=B-M