Christian Ohnemus is a disabled veteran studying digital marketing who wants to open his own gym. He identifies as a "hero" brand archetype and wants to help others through fitness. His goals are to finish his degree, become a regional marketing manager for Golds Gym within 3 years, and the director of sports marketing for Golds Gym within 8 years. He plans to network by attending industry events and using social media and videos to build his personal brand as a fitness expert and gym owner.
"How #Recruiters can Craft a unique and engaging personal brand on #Socia...SourcingAdda
Personal branding is all about making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. The webinar will focus on how effectively a talent acquisition professional can craft their personal brand on social media to reach out to the target audience and set a competitive edge for themselves and their company.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at: https://youtu.be/rl_t-dClGOw
Personal Brand Exploration - Joann "Moonie" HolmesJoannHolmes3
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For my Branding course at Full Sail University.
A Powerful Presentation given to 60 Business Owners in Oxford in about 45 mins. Outlines very clearly why, where and how most businesses go wrong with their marketing.......and what to STOP doing and what to START doing to generate more Leads and Sales!
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...jsrebs
This is a program developed by Aga Artka and Jenny Rebholz to help you leverage your greatest asset - Your People. It supports a corporate culture that encourages growth and happiness - A place people want to work. And it is an opportunity to support professional development for - Your leaders of tomorrow.
"How #Recruiters can Craft a unique and engaging personal brand on #Socia...SourcingAdda
Personal branding is all about making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. The webinar will focus on how effectively a talent acquisition professional can craft their personal brand on social media to reach out to the target audience and set a competitive edge for themselves and their company.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at: https://youtu.be/rl_t-dClGOw
Personal Brand Exploration - Joann "Moonie" HolmesJoannHolmes3
She writes and designs to tell what the heart would struggle to speak, what the soul would struggle to hold, and what the mind would struggle to hide. Artist, Creative, Entrepreneur & C.E.O! Moonie is focused on providing her talent and skills to new heights. She’s determined to make her blessings even more noticed WORLDWIDE!
For my Branding course at Full Sail University.
A Powerful Presentation given to 60 Business Owners in Oxford in about 45 mins. Outlines very clearly why, where and how most businesses go wrong with their marketing.......and what to STOP doing and what to START doing to generate more Leads and Sales!
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...jsrebs
This is a program developed by Aga Artka and Jenny Rebholz to help you leverage your greatest asset - Your People. It supports a corporate culture that encourages growth and happiness - A place people want to work. And it is an opportunity to support professional development for - Your leaders of tomorrow.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
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This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2. My name is Christian Ohnemus. I am a hard-
working disabled Veteran. I currently am working
on my degree in Digital Marketing at Full sail
University. I hope to open a gym someday to
help other people cope with mental issues in a
healthy way.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Director
• Marketing Lead
• Sales Reach Coordinator
BRAND ARCHETYPE –My brand
archetype is the hero and I strive to
live up to that daily. I like to be the
guy that helps a company or client
in whatever they need. I work for the
benefit of others and seldomly look
at my own needs before my goals.
[Marketing Director] for [Golds Gym]
4. [Hiring Managers for Digital Marketers
TARGET AUDIENCE
Hiring Manager
Outreach Plan:
• Submit application on indeed or linked in to establish
interest in the role.
• Send out an email to the hiring manager with my cover
letter and a hand typed note of interest.
• After one week reach back out via phone to express
interest in the company and role.
PROFILE
PICTURE Hiring Manager at Request
Technology
Alisa Rocha
Outreach Plan:
• Research her role and where I could assist her in the
scheme of things.
• Email her work email to give her my cover letter and
resume in interest of working under her. Ask to call her
when convenient to discuss her role and how I could fit
into the companies marketing brand.
PROFILE
PICTURE Digital Marketing Manager at
Carmack Car Capitol
Director of Marketing
Outreach Plan:
• Research what roles in the marketing division currently
are available.
• Use their corporate email to establish communication
and show my interest in the gym marketing business.
• Ask to have a phone conversation about my
qualification to be a regional marketing manager.
PROFILE
PICTURE Golds Gym
5. GOALS
Short Term: (Get Hired as Marketing Manager, 2023)
• Finish college with degree to strengthen my resume.
‣ Currently half way done with degree path.
Mid Term: (2025)
• Achieve Regional Marketing Manager Role For Golds
Gym.
‣ Be a hiring manager for 2 years and learn
everything there is to know about corporate
marketing.
Long Term: (2030)
• Director of Sports Marketing Golds Gym.
‣ Be a regional marketing manager for 5 years
and establish myself as the best for the
business.
7. I help _Fitness Centers_____ do __promote
their brand _____ by __using my extensive
knowledge of the fitness industry and
Marketing to drive their brand forward to
more clients_____.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Previous jobs, projects, leadership roles
Education:
• Title of Certification Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Madeline Kuttner
Industry Experience:
Digital marketing director
Education:
• UC Santa Barbara
• UC FLorence
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Marketing- 17 endorsements
• Social Media- 9 endorsements
• Online Marketing- 6 endorsements
Christian Ohnemus
Overall Online Presence:
• 500+ Connections, banner image customized,
professional headshot, extremely detailed profile, no
published articles, active on other social media,
LinkedIn URL is customized?
• Grade: Superior 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Marketing at Fullsail University
Education:
• Olympia High School
• Fullsail University
Leadership Experience:
• Sergeant USMC
• Training NCO USMC
• Sales Manager
Skills and Proficiencies:
• English- 0 endorsements
• Communication- 0 endorsements
• Strategy- 0 endorsements
Overall Online Presence:
• My profile is customized, I have no connections yet,my
image is professional, My profile is detailed. active on
other social media such as facebook and Instagram.My
url is customized. Grade: Average 50 out of 100
10. COMPETITION
Christopher Prevatte
Noteworthy Experience:
• General Manager Xsport Fitness
• General Manager Golds Gym
Christian Ohnemus
HEADSHOT HEADSHOT
Industry Experience:Director
of Sales and Corporate
Wellness at Golds Gym DC
Metro
Education:
• None on Profile
Skills and Proficiencies:
• Coaching- 23 endorsements
• Fitness- 20 endorsements
• Personal Training- 15 endorsements
Overall Online Presence:
• 500+ Connections. Profile customized. Professional
Headshot. Profile has necessary details. Their LinkedIn
URL is customized.
• Grade: Average, 70 out of 100
Industry Experience:
• Marketing at Fullsail University
Education:
• Olympia High School
• Fullsail University
Leadership Experience:
• Sergeant USMC
• Training NCO USMC
• Sales Manager
Skills and Proficiencies:
• English- 0 endorsements
• Communication- 0 endorsements
• Strategy- 0 endorsements
Overall Online Presence:
• My profile is customized, I have no connections yet,my
image is professional, My profile is detailed. active on
other social media such as facebook and Instagram.My
url is customized. Grade: Average 50 out of 100
11. BRAND POSITION
For [fitness industries] who [need marketing
professionals], I provide [the sales and marketing
experience ] because [I take my core values from
the military and past jobs and put it to work for
you.]
“THE SALES VET”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Marine Corps League
‣ 2/1/2022 | Headquarters
• Digital Marketing Association
‣ Launch of Diploma in Emerging Technologies
• IHRSA
‣ June 22-24, 2022 in Miami Beach, Florida
Digital Marketing
• Primary Content: I would like to post content about my
fitness journey and my path to becoming a gym owner.
• Primary Tools: I would like to use social media and VLOGS
to get my message and brand out in the world.
• Website: I will be using my site to attract other gym owners,
marketers, entrepreneurs and bodybuilders so I can make a
following.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor would be a gym owner who also knows how
to market their gym clients and self on social media. Id
like to have this relationship by graduation.
Formal Education
• Digital Marketing Degree February 2023.
Technical Skills
• Business Director/Manager, April 2023
• Accounting , April 2023
• General Manager, October 2022
Soft Skills
• Sales Feb 2022
• Market Analyst May 2023
• ISSA Personal Training Recert April 2022
14. Christian Ohnemus
You know how most gyms struggle to get clients and source their own
training professionals, well what I do is I take gyms and develop a
customized lead market and bring in world class trainers to help your gym
thrive. In fact, my own gym went from 100 clients having training to over 400
in just a year, that’s over twenty thousand in additional profit.
15. REFERENCES
Madeline Kuttner | LinkedIn
Christian Ohnemus | LinkedIn
Christopher Prevatte | LinkedIn
Digital Marketing Association (dmaglobal.com)
Fitness Industry Events | IHRSA
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
