This is the project I completed on behalf of my Project and Portfolio course at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Joshua Lawrie
Project & Portfolio I: Week 1
May 03, 2023

2. Joshua Lawrie is a 25 years old and he is known for his
determination and good heart. He was born and raised in
Atlanta, GA, which has greatly influenced his views of
the world and the people in it. In terms of his
professional history, he has a background in logistics,
where he gained experience in the process of inventory,
shipping, and receiving of equipment. He currently holds
the logistics analyst position, where he is known for his
expertise in the logistics field. This position involves
inventory management, supply chain tactics, and
warehouse organizing. He is also involved in the sports
industry which allows him to pursue my passion for a
career in the basketball field.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Camera Operators, Television,
Video, and Film
• Marketing Managers
• Photographers
BRAND ARCHETYPE - My work is
accomplished through dedication
and by having a “strong mindset.”
By having a strong mindset I am
able to stay stress free regardless of
the situation.
Marketing and media for the sporting industry.

4. TARGET AUDIENCE
Ryan Beauchamp
Outreach Plan:
• Conduct research on the different media positions offer
at the World Wide of Sports.
• I will use LinkedIn as my form of communication.
• I will use a formal introduction and follow up every 2-3
weeks after contact.
Senior Recruiter at Walt
Disney World
Cooper Farrer
Outreach Plan:
• Review current openings and the different positions
associated with the Orlando Magic.
• I will use LinkedIn as my form of communication.
• I will use a formal introduction and follow up once a
month.
Sr. Premium sales Manager
at Orlando Magic
Denny Voyles
Outreach Plan:
• Review minimum requirements for the position in my
field of view.
• I will use LinkedIn as my form of communication
• I will use a formal introduction and follow up every two
months.
Director of Talent Acquisition
at Orlando Magic

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Find either a job or internship in the career field I
would like to be in.
• Attend networking events to connect with
professionals in my career field.
Mid Term: (5-10 years)
• Advance my career by pursuing opportunities related
to my career field.
• Increase my professional connections on LinkedIn by
either attending events or by networking at my job.
• Produce a schedule for work-life balance, working
out, and managing stress properly.
Long Term: (15-20 years)
• Have a strong network connection with professionals
from all over my career field.
• Have financial independence and a solid investment
portfolio with retirement looming.
• Start to volunteer in my community and maybe take
up coaching basketball.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Enterprise Resource Planning Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Document management software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging software Novice / Adept / Expert
Time Management Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I promise to provide efficient and cost-
effective logistics solutions that simplify your
supply chain, saving you time, money, and
headaches.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Army, Noncommissioned Officer in
Charge, Logistics
Education:
• Certified Logistics Associate
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2024)
Awards:
• Army Commendation Medal, Inherent
Resolve Campaign Medal, Army
Achievement Medal.

9. COMPETITION
Lucas Nieves
Industry Experience:
• UPS warehouse team member.
• Store Manager at GNC
Education:
• Sports Marketing and Media, B.S. degree, Full Sail
University
Leadership Experience:
• A year as the store manager at GNC.
Skills and Proficiencies:
• Web Design
• Graphic design software
• Graphic User Interface (GUI) design
Joshua Lawrie
Overall Online Presence:
• He currently has 428 connections.
• There is no banner image.
• The profile is detailed with a professional image.
• Grade: Average, (60 out of 100)
Industry Experience:
• Six years active duty Army as a Unit
Supply Specialist.
• Two years as a logistics analyst with
PM TRASYS.
Education:
• Certified Logistics Associate
Leadership Experience:
• Served five years as the Noncommissioned Officer in
Charge.
Skills and Proficiencies:
• Analytical Skills
• Time Management
• Inventory Control
Overall Online Presence:
• I currently have 21 connections of LinkedIn.
• I have a customized banner and professional headshot.
• My profile isn’t to much detailed but will work on that.
• Poor, (30 out of 100)

10. COMPETITION
Donnie Crawford
Noteworthy Experience:
• Freelance Camera Operator (Broadcast Sports (NBC
Sports, ESPN, FS1, CBS Sports)
• Camera Operator with the Orlando Magic
Joshua Lawrie
Industry Experience:
• Camera Operator (2008-Present) and
currently with the Orlando Magic
Education:
• Bachelor of Science, Digital Art and Design (Full Sail
University)
• Master of Science, Entertainment Business (Full Sail
University)
Skills and Proficiencies:
• Lighting
• Video Post Production
• Color Correction
Overall Online Presence:
• He has 500+ connections.
• No customized banner image and the image used is
one with the camera equipment.
• Everything is detailed on the profile with
recommendations as well.
• Grade: Superior, 85 out of 100
Industry Experience:
• Six years active duty Army as a Unit
Supply Specialist.
• Two years as a logistics analyst with
PM TRASYS.
Education:
• Certified Logistics Associate
Leadership Experience:
• Served five years as the Noncommissioned Officer in
Charge.
Skills and Proficiencies:
• Analytical Skills
• Time Management
• Inventory Control
Overall Online Presence:
• I currently have 21 connections of LinkedIn.
• I have a customized banner and professional headshot.
• My profile isn’t to much detailed but will work on that.
• Poor, (30 out of 100)

11. BRAND POSITION
For companies that need to optimize their supply
chain strategies, I provide logistics consulting
services that offer customized solutions, because
I have years of experience in the industry and use
a data-driven approach to identify inefficiencies
and implement effective solutions, resulting in
improved efficiency, reduced costs, and increased
profitability for my clients.
“LOGISTICS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Small Business Expo and Networking Event
‣ August 19th | Orlando
• Photo Studio - Camera Level 1
‣ May 9th | Orlando
• Society of Camera Operators
‣ N/A
Digital Marketing
• Primary Content: I will promote my small business, Logistics
consulting, online via social media. I will also post uplifting
content which will feature some of my accomplishments along
the way.
• Primary Tools: I will mainly use Instagram but will use
software such as Hootsuite to help promote my content or
business online.
• Website: I will use the website to increase my online
presence which should yield positive results online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor who is established business wise
which includes starting their own business from scratch.
Their lifestyle would be simple with excellent money
management skills and insight on how different systems
work. (I already have a mentor)
Formal Education
• Sports Marketing and Media, B.S., Full Sail University
(2024)
Technical Skills
• Camera Operator class – Skill Share, August 2024
• Photography class- LA Visus Talent Group, July 2023
• Certified Logistics Technician – September 2023
Soft Skills
• N/A

14. Joshua Lawrie
You know how it can be difficult to capture the emotion, energy, and
excitement of sports in photographs? Well, what I do is use my technical
skills, artistic vision, and passion for sports to create stunning and
memorable images that tell a story. In fact, I’ve plan on studying photos
from several sports teams, publications, and brands to learn the skillset
to capture iconic moments and create compelling visual content.

15. REFERENCES
Hero Brand Archetype - Kaye Putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, April 13). https://www.kayeputnam.com/brand-
archetype-hero/
Ryan Beauchamp - Senior recruiter - walt disney world |
linkedin. (n.d.). https://www.linkedin.com/in/ryan-beauchamp-
34952a89
(William) Cooper Farrer - Sr.. premium sales manager -
linkedin. (n.d.). https://www.linkedin.com/in/william-cooper-
farrer-90733433
Denny Voyles - assistant director of Talent Acquisition and ... -
linkedin. (n.d.). https://www.linkedin.com/in/denny5
Lucas Nieves-violet - FSO business consulting - ey | linkedin.
(n.d.). https://www.linkedin.com/in/lucasnvworks
Donnie Crawford - camera operator - tampa bay buccaneers -
linkedin. (n.d.). https://www.linkedin.com/in/donniecrawford