Presentation of where I currently stand in my field while going to school.

1. PERSONAL BRAND EXPLORATION
Michael Rowland
Project & Portfolio I: Week 1
February 5th, 2023

2. I was born in Texas in 1995, moved to Ohio in
1997, and moved back to Texas in 2005. Since
then I have continued traveling to numerous
destinations with a passion for seeing the world.
All of the traveling and meeting different people
has allowed me to gain a multitude of
perspectives. My end goal in everything I do is to
bring people together and create a golden rule
mindset. There are few things in life that
accomplish that goal like sports.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Talent Directors
BRAND ARCHETYPE - Magician.
Customers want to feel fascinated,
and there is no archetype better
suited to ‘wow’ the client than the
magician. I aim to find win-win
solutions and imagine a better
future for the client.

4. Hiring Managers/Sport Companies
TARGET AUDIENCE
Connor Brannon
Outreach Plan:
• Send an invitation request on LinkedIn.
• LinkedIn messaging to establish a reason for invitation.
• LinkedIn messaging upon earning degree to check on
potential opening.
Hiring and Events
Coordinator at State
Basketball Championship
Lorne Segall
Outreach Plan:
• Send an invitation request on LinkedIn.
• LinkedIn message to give clarity on identity.
• LinkedIn message upon graduation to check on
potential openings and talent information.
Talent Acquisition Manager
at Octagon
Kee Tolson Outreach Plan:
• Send an invitation request on LinkedIn.
• LinkedIn message to follow up invitation.
• LinkedIn message upon graduation to check on
openings.
Hiring and Onboarding
Coach at Nike

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Gain employment as a sports marketer/return to
school for Masters.
‣Finish school with a 3.5+ GPA and graduate
with Honors in 2024.
Mid Term: (2029-2034)
• Work towards becoming a Sports Agent.
‣Gain agency certification before 2030, and
learn contract law while earning Masters. Be in
the top 5% of the class.
Long Term: (2039-2044)
• Be considered as one of the best Sports Agents.
‣Sign numerous clients by 2040. Earn athletes
the best possible contracts and improve
communities.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office Suite software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Punctuality Novice / Adept / Expert
Determination Novice / Adept / Expert
Video Creation and Editing software
SOFT
HARD
Novice / Adept / Expert
Content Workflow software Novice / Adept / Expert
Focus Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help teams do more with their websites by
connecting them with fans.
PROMISE

8. CREDENTIALS
Work Experience: (relevant)
• Team Lead, Dominos, 2015.
• Warehouse Supervisor, Costa Solutions,
2016-current
Education:
• High School Diploma, Belton High
School, 2014.
• Sports Marketing and Media, Full Sail University, 2022-current
Awards:
• Course Directors Award for Business in
the Entertainment and Media Industries,
2022.
• National Society of Collegiate Scholars
member, 2022.

9. COMPETITION
Ebrahim Alas
Industry Experience:
• 5 years, Marketing Producer and
Lifecycle Marketing
Education:
• High School Diploma, 2014
• Full Sail University, 2023
Leadership Experience:
• Marketing Producer, 2021
• Marketing Manager, 2022
Skills and Proficiencies:
• Digital Marketing - Full Sail University
• Web Development - Full Sail University
• Cascading Style Sheets (CSS) - Full Sail University
Michael Rowland
Overall Online Presence:
• 211 connections. Banner is customized. Headshot is
clean. Profile is very detailed. Does post articles, is
active on other social media, URL is customized.
• Average with a lean towards superior. 85/100.
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• High School Diploma, 2014
• Full Sail University, 2024
Leadership Experience:
• Team Lead at Dominos, 2015
• Warehouse Supervisor, 2016-current
Skills and Proficiencies:
• Sports Industry - Full Sail University
• Sports Marketing - Full Sail University
• Google Sheets - Costa Solutions
Overall Online Presence:
• 23 connections. Banner not customized. Headshot is
clean. Profile is adequately detailed. Occasional article
posts. Active on one other social media. LinkedIn URL
not customized.
• Poor. 30/100

10. COMPETITION
Justin Brooks
Noteworthy Experience:
• Self-employed sports marketer
• Collegiate basketball player
Michael Rowland
HEADSHOT HEADSHOT
Industry Experience:
• 10 months, CEO, KYW Sports
Marketing
Education:
• Bachelor’s Degree, Corporate Communication, -current
• High School Diploma, 2019
Skills and Proficiencies:
• Leadership - 4 endorsements
• Communication - 3 endorsements
• Marketing - 2 endorsements
Overall Online Presence:
• 500+ connections. Banner is custom. Headshot is
clean. Profile is adequately detailed. There are articles.
He is active on other social media. URL is not custom.
• Average, 60/100
Industry Experience:
• None
Education:
• High School Diploma, 2014
• Full Sail University, 2024
Leadership Experience:
• Team Lead at Dominos, 2015
• Warehouse Supervisor, 2016-current
Skills and Proficiencies:
• Sports Industry - 1 endorsements
• Sports Marketing - 1 endorsements
• Google Sheets - 1 endorsements
Overall Online Presence:
• 23 connections. Banner not customized. Headshot is
clean. Profile is adequately detailed. Occasional article
posts. Active on one other social media. LinkedIn URL
not customized.
• Poor. 30/100

11. BRAND POSITION
When it comes to sports marketing, social listening is key, and
I connect teams to fans through professional and high-quality
fan experiences for small market teams.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon Texas
‣ November 2nd & 3rd, 2023 | Dallas, TX
• Sports Event Marketing Experience (SEME)
‣ March 24th & 25th, 2023 | Washington, DC
• Sports Marketing Association (SMA)
‣ October 25th-27th, 2023 | Tampa/St. Petersburg,
Florida
Digital Marketing
• Primary Content: Blog post, videos, sports analysis, articles.
• Primary Tools: Facebook, LinkedIn, HubSpot CRM, possibly
my own website. Daily/Weekly updates.
• Website: I will continually add/update content and link my
social media accounts, and post the links to the primary
content on all of my accounts.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Sports Marketing Consultant from LivingSport. Plenty of
experience in the sports marketing world with a
traveling lifestyle that relates to mine. December 2024.
Formal Education
• Sports Marketing and Media, Bachlor’s Degree, Full
Sail University
• Sports Management, Master’s Degree, 2026
Technical Skills
• Marketing Tools: SEO - LinkedIn Learning, March 2023
• Digital Marketing Foundations - LinkedIn Learning,
March 2023
• Content Creation: Strategy and Tools - LinkedIn
Learning, March, 2023
Soft Skills
• Master In-Demand Professional Soft Skills - LinkedIn
Learning, April 2023
• Mastering Communications As a Leader - LinkedIn
Learning, April 2023
• Critical Soft Skills - LinkedIn Learning, April 2023

14. Michael Rowland
You know how it can be tough to generate interest when a team is losing?
Well, what I do is engage the fans with meaningful content, keep them
updated regularly, and create a forum where their voices can be heard. In
fact, this strategy helps fans feel like a part of the team, and will lead to
increased site traffic.

15. REFERENCES
N/A. (2022) Marketing Managers. O-Net Online.
https://www.onetonline.org/link/summary/11-2021.00
N/A. (2022) Agents and Business Managers. O-Net
Online https://www.onetonline.org/link/summary/13-
1011.00
N/A. (2022) Talent Directors. O-Net Online.
https://www.onetonline.org/link/summary/27-2012.04
Brannon, C. (2023) LinkedIn.
https://www.linkedin.com/in/connor-brannon-
3589a6122/
Alas, E. (2023) LinkedIn.
https://www.linkedin.com/in/ebrahimalas/
N/A. (2023) Sports Marketing Association.
http://www.sportmarketingassociation.com
N/A. (2023) DigiMarCon Texas.
https://digimarcontexas.com
N/A. (2023) Sports Event Marketing Experience.
https://theseme.com
Brooks, J. (2023) LinkedIn.
https://www.linkedin.com/in/justin-brooks-
bb1749141/
Tolson, K. (2023) LinkedIn.
https://www.linkedin.com/in/kee-tolson-6a1a5b103/
Segall, L. (2023) LinkedIn.
https://www.linkedin.com/in/lornesegall/
N/A. (2023) LinkedIn.
https://www.linkedin.com/learning/search?entityType
=ALL&keywords=marketing%20tools&spellcheck=tru
e