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- 1. PERSONAL BRAND EXPLORATION Nathaniel Michaeli s Project & Portfolio I: Week 1 January 6th, 2022
- 2. My name is Nathaniel Michaelis and I am an avid sports fan that primarily focuses on basketball and the NBA. That is what lead me to choose my current degree program Sports Marketing and Media. My background has always been sports, at a really young age, my dad seared the love of sports into me and since then I have always loved playing and watching. My future goals are to work in the NBA , more speci fi cally the Chicago Bulls, and I hope with this class I will be able to start growing my personal brand. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles : • Mobil Strategist • College Level Coac h • Marketing Directo r BRAND ARCHETYPE - My archetype was the Hero Brand, and that allows me to work harder than people in my fi eld because the hero brand is fueled by discipline and I use a disciplined work style to achieve what I need to in my fi eld. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Natalie Huddleston Outreach Plan : • I have been in contact with HR, my plan is to continue communication . • My initial communication will come from business emails . • After initial communication I will follow up weekly. PROFILE PICTURE [Executive director HR] at [Chicago Bulls] Alvin Brooks III Outreach Plan : • I have been building a relationship with Alvin Brooks over the last few months . • I communicate with Coach Brooks, through Text and personal phone calls . • I built up a personal relationship with Coach Brooks and follow up on holidays and every few months. Especially during the college basketball season. PROFILE PICTURE [Assistant Coach] at [Baylor Mens Basketball] Andre Coleman Outreach Plan : • I will develop a personal relationship that will allow me to gain knowledge . • I have Coach Colemans personal info and can communicate through text and calls . • I will continue to reach out to him for holidays and month to month to keep in contact. PROFILE PICTURE [WR Coach] at [University of Texas]
- 5. GOALS Short Term: (Immediately After Graduation, 2023) • I will get an entry level Sports Marketing Jo b ‣ I plan to get an entry level job in Sports Marketing no later than 6 months after I graduate from Full Sail . Mid Term: (2023-2025 ) • Build my brand and move up in whatever company I am with . ‣ Over this two year span I would like to move at least 2-3 positions up in whatever company I am working for. I believe that with the help of The Hero Archetype that this will be very doable . Long Term: (2030 ) • I would like to be at the top with the company that I am with, or own my own Sports Marketing Compan y ‣ By 2030 I would like to be an executive or vice president, or own my own Sports Marketing company that provides services to Chicago.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Inventory Control SOFT HARD / Expert Cash Flow Management / Adept / Ability to Read a Room Adept / Flexibility Adept / Coding SOFT HARD Novice / Sales Novice Listening Adept Social Skills Expert
- 7. I will help Chicago Bulls create partnerships by effectively marketing new brand ideas. PROMISE
- 8. CREDENTIALS Work Experience : • Inside Sales/Customer Relations ISI • CEO of Gladiator Basketball Education: • High School Diploma • Sports Marketing and Media BS/ Full Sail University Awards: • Volunteer Coach at 5 Star Sports . • Current invitee of NSCS Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Tim Hallam Industry Experience : • Chicago Bulls Executive of Marketing Education : • Education experience goes here Leadership Experience : • Public Relation s • Worked with Michael Jordan Skills and Pro fi ciencies : • Communicatio n • Fan involvement • Public Relations Nate Michaelis Overall Online Presence : • Tim Hallam has been with the Bulls for a long time, has no linked pro fi le and is very hard to fi nd onlin e HEADSHOT HEADSHOT Industry Experience : • Marketing and website builder for Gladiator Basketball Education : • Sports Marketing and Media BS Leadership Experience : • Leadership experience goes her e • Leadership experience goes here Skills and Pro fi ciencies : • Cash Flow Management • Inside Sale s • Ability to Lead Overall Online Presence : • Online Presence is average, poor Linkedin pro fi le, and minimal work online . • Grade: Superior
- 10. COMPETITION Alvin Brooks III Noteworthy Experience : • National Champion/ Baylor • Head and Assistant coach at multiple colleges YOUR NAME HEADSHOT HEADSHOT Industry Experience : • Head and Assistant coach Baylor University Educatison : • Idaho State Skills and Pro fi ciencies : • Discipline • Leadershi p • Communication Overall Online Presence : • Alvin Brooks III, like his father is a well known college coach. He beat his father in the March Madness tournament in 202 0 Industry Experience : • 5 Star Sports coach Education : • IHSA Certi fi ed Leadership Experience : • Completed IHSA certi fi cation • Completed First Aid Certi fi cation Skills and Pro fi ciencies : • Leadershi p • Communicatio n • Knowledge Overall Online Presence : • I have coached youth sports for a few years and have become the CEO of Gladiator Basketball.Which is a travel basketball program created by a business partner and myself .
- 11. BRAND POSITION For Chicago Bulls, I will use discipline to help create marketing partnerships and help continue to provide fans with the best experience that they have ever had. I will do this by working closely with the current team and using my teamwork skills to build your brand even bigger. HELPING YOU EXCEL
- 12. NETWORKING & MARKETING Industry Events & Organization s • Sports Marketing Conference ‣ October 20-22 | Charlotte, N C • Chicago Bulls Job Fair ‣ January 7th| United Center • Sports Marketing and entertainment Conferenc e ‣ Feb. 2-6 | Orlando, Florida Digital Marketing • Primary Content: I would like to publish a blog and start a podcast . • Primary Tools: I will utilize Facebook, Twitter, TikTok . • Website: I would like to put my marketing skills, leadership skills, and work that I have created to add more content to my website. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Alvin Brooks and Andre Coleman. I have already established a personal relationship with them. Formal Education • Sports Marketing and Media BS Technical Skills • Create a Chicago Bulls Podcast Feb-202 2 • Create and update personal blog. ASA P • Create and publish a marketing website ASAP Soft Skills • Become a better listener ASAP • Work on fl exibility skills. ASAP • Continue to build my communication skills by connecting with peers. ASAP
- 14. Nate Michaelis You know [Lack of Partnership]? Well, what I do is [use discipline to execute solid plans to communicate with business]. In fact, [I have created multiple successful partnerships with small sports companies in the last year]. “ Picture of You Goes Here
- 15. REFERENCES https://www.deca.org/high-school-programs/high-school- educational-conferences/sports-entertainment-marketing- conference/ https://nscs.org/ https://www.edgepointlearning.com/blog/hard-skills-vs-soft- skills/ https://www.linkedin.com/in/natalie-huddleston-32853528/ https://www.nba.com/bulls/tickets/career-fair http://www.sportmarketingassociation.com https://www.lvcva.com/signature-events/sporting-events/ NorthEastern University (January.14.2019) https:// www.northeastern.edu/graduate/blog/tips-for-building-your- personal-brand/ Corey Botticello(April.9.2021) https://medium.com/digital- marketing-lab/the-ultimate-guide-to-creating-a-personal-brand- in-2021-dfee8fb0666a