Anthony McDaniel is exploring his personal brand as an event promoter and business teacher. He has experience coordinating live events and coaching. His goals are to get a teaching job, start an event promotion company, and eventually expand it nationally. He sees his strengths being able to help students succeed while pursuing his own entrepreneurial goals.

1. PERSONAL BRAND EXPLORATION
Anthony McDaniel
Project & Portfolio I: Week 3
December 15th, 2019

2. Anthony McDaniel is a talented musician and
coach. He is very creative with when it comes to
live entertainment. He’s had experience
coordinating and promoting live events. His
leadership skills has helped him in coaching and
building relationships with future customers. He
is very passionate about helping others reach
their goals while for-filling his as well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Promoter
• Event Coordinator
• Business Teacher
Hero Archetype - overcoming any
challenges pertaining to business
issues. Inspiring current and future
students, while being challenged to
bring out their best work.
Business Teacher for a local School District

4. • DEMOGRAPHICS: 70% Female,
32-454 years old, Predominately
White, Married, College
Educated, Located Greenville
area.
• PSYCHOGRAPHICS: Greek
Fraternity, Greenville County
schools, high school and
college sports,
• IDEAL AUDIENCE MEMBERS:
Lynn Gibbs -GCSD, Executive
Director HR
Recruiters & Hiring Managers at GCSD
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a Business Teaching job at GCSD.
‣ Connect with, and email 30 GCSD teachers on
LinkedIn by January 31, 2020.
Mid Term: (2027)
• Create a promotion company while continuing to
teach.
‣ Gain new clients by promoting while I teach.
Possibly expanding the brand faster.
Long Term: (2040)
• Expand the promotion company nationally.
‣ Network and compete against some of the
largest promotion companies.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 90%
Adobe Creative Suite 65%
Time Management 83%
Public Speaking 80%
SOFTHARD
Electronic Mail Software 87%
Word Processing Software 82%
Learning Strategies 65%
Public Speaking 80%
SOFTHARD

7. I will help students gain knowledge of
business information, while increasing their
work ethic.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in Special Education
• 11 years Coaching High School Football
• 5 years volunteering for Special
Olympics
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2021)

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude
to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Anthony McDaniel
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 6 years in Special Education
Education:
• Current student enrolled in Entertainment, B.S. at
Full Sail University
Leadership Experience:
• 11 years as a football coach. 3 years as a Head
Coach
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Expanding student’s business knowledge,
helping to create future teachers and
businessmen to ensure the economic growth.
ANTHONY MCDANIEL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in rodeo industry; family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Emails
• 9

14. Fullie Salen
You know how the rodeo fanbase has been
gradually slipping over the past decade? Well,
what I do is produce personal brand stories that
entertain and inspire American families to celebrate
remarkable feats of bravery within professional bull riding. In fact, after
serving 10 years as a U.S. Marine, I produced a short film that helped a
local cattle feed store increase their brand awareness online by 500% in just
one month. Customers often referenced my video as the reason they
decided to shop at the retail store.
“

15. REFERENCES
https://www.cbsnews.com/news/super-bowl-50-beyonce-single-formation-
police-brutality-black-lives-matter-coldplay-bruno-mars/
https://alchetron.com/Don-King-(boxing-promoter)
https://www.zippia.com/entertainment-business-major/
Photo by Icons8 Team on Unsplash
https://www.onetonline.org/link/summary/25-1011.00