A project I put together for my portfolio development course.

1. PERSONAL BRAND EXPLORATION
Cory Leonhardt
Project & Portfolio I: Week 1
November, 2020

2. I am life-long sports fan of 29 years that
wanted to take action and control of my
career and chase something I love. I was a
General Manager of 3 different high name
restaurants before following my passion and
obtain my Bachelors in Sports Marketing
and Media from FullSail University. I am a
visionary, team leader, and love to see the
organization I work for grow and succeed.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Specialists
• Statisticians
MAGICIAN BRAND ARCHETYPE -
When it comes to tackling projects I
always approach them from a
different path then the traditional
ways. I am intuitive and I like to
question on how much more can be
done and how in depth we can get
with a project.
Brand Development In Sports Marketing

4. • DEMOGRAPHICS: EA
Recruiting is made primarily of
roughly 65% women with at
least their Bachelors degree.
• PSYCHOGRAPHICS: EA
Recruiters enjoy sports,
spending time with family, and
watching their coworkers grow
and succeed.
• IDEAL AUDIENCE MEMBERS:
• Linda Waste; Senior Director,
Talent Acquisition, Inclusion &
Diversity & Employer Branding at
Electronic Arts
• Josh Ransby; Sr. Talent
Coordinator at Electronic Arts
Senior Talent Acquisition or Recruiter at EA Sports.
TARGET AUDIENCE

5. GOALS
Short Term: Immediately After Graduation, 2022
• Marketing Internship with EA Sports
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: Manager of eSports Analytics (6 years after
Graduation 2028)
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: EA SPORTS Marketing and
Communications Manager (10 years after Graduation
2032)
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Dealing with CRM Software 65%
Estimate Cost/Expenses 65%
Complex Problem Solving 75%
Active Listening/Learning 55%
SOFTHARD
Operating with Computers 35%
Evaluate Program Effectiveness 20%
Negotiation 20%
Technical Writing 10%
SOFTHARD

7. I help potential businesses and
organizations find their fans by being
original.
PROMISE

8. CREDENTIALS
Work Experience:
• GM of Culvers; helped them relocate and
open multiple locations in the Central
Florida Area
• AGM of Buffalo Wild Wings; helped
multiple franchisees through a corporate
transition.
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Course Director Award for StoryTelling in
Marketing, Full Sail University
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
John Smith
Noteworthy Experience:
• First point of contact between the soccer club and
Adidas on both global and local level.
• Manage local asset budget, Sports Marketing MWB
and provide athletes with qualitative service to ensure
the Brand images are represented well
Cory Leonhardt
HEADSHOT
Industry Experience:
• Recent Sports Marketing Manager for
UK soccer team.
Education:
• Business B.S., University of California
Skills and Proficiencies:
• Ability to work in an international environment
• IT Skills: Outlook, Word and Excel.
• 4+ years in the sporting goods industry
Overall Online Presence:
• Has multiple connections from his Alum. Headshot is
professionally and can be seen easily. Currently active
on LinkedIn, Facebook and Twitter.
• Grade: Average, 80 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media, B.S., Full Sail University
(Exp. 2022)
Leadership Experience:
• GM of Culvers; helped them relocate and open multiple
locations in the Central Florida Area
• AGM of Buffalo Wild Wings; helped multiple franchisees
through a corporate transition.
Overall Online Presence:
• Currently building both connections at his Alum and out
in the professional world. Owns both personal banner
image and personal URL. Currently active on all social
medias such as Twitter, LinkedIn, Facebook and
Twitter.
• Grade: Average, 85 out of 100
Skills and Proficiencies:
• Ability to descalte high-end confrontation.
• Exemplary storytelling skills for marketing.
• Strong history working with multiple CRMs (Customer
Relations Manager)

10. COMPETITION
Dan Williams
Industry Experience:
• St. Charles County Sports Advisor
Education:
• Sports Management, M.S., Lindenwood University
• Business Administration, M.S., Lindenwood University
Leadership Experience:
• Assistant International Student Advisor at Lindenwood
University.
• Liaison between potential sponsorships, partners and
local members of the community to Lindenwood
University.
Skills and Proficiencies:
• Excellent at budget prediction and adoption.
• Great presentation, training and communication skills.
• Fluent in Spanish.
Cory Leonhardt
Overall Online Presence:
• Due to working with international figures his
connections listed on LinkedIn were very high.
Headshot is professional and can be used across
multiple social media accounts.
• Grade: Superior, 95 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media, B.S., Full Sail University
(Exp. 2022)
Leadership Experience:
• GM of Culvers; helped them relocate and open multiple
locations in the Central Florida Area
• AGM of Buffalo Wild Wings; helped multiple franchisees
through a corporate transition.
Overall Online Presence:
• Currently building both connections at his Alum and out
in the professional world. Owns both personal banner
image and personal URL. Currently active on all social
medias such as Twitter, LinkedIn, Facebook and
Twitter.
• Grade: Average, 85 out of 100
Skills and Proficiencies:
• Ability to descalte high-end confrontation.
• Exemplary storytelling skills for marketing.
• Strong history working with multiple CRMs (Customer
Relations Manager)

11. BRAND POSITION
For EA, I provide original thought and ingenuity. I
work against the grain and look outside of what is
and try to find what can be.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• C3 Summit
‣ May 2021 | New York City, New York
• American Marketing Association
‣ September 2022 | Orlando, Florida
• SXSW- Online Sports (Future of Sports & Sports
Business)
‣ September 2021 | Orlando, Florida
Digital Marketing
• Primary Content: I would like to revolve my content about the
future of Sports gaming and tracking to see how different
companies have tried to follow the trend of “virtual reality”
• Primary Tools: I want to utilize tools such as Blogger and
Trello to get my content the world.
• Website: I would use my portfolio site moving forward is by
posting weekly blogs out to my audience or potential viewers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has potentially started their own
business or has worked hands on with multiple
business and getting their names out there. I would like
to establish that mentorship within the next 3-6 months.
Formal Education
• Sports Marketing and Media, B.S., Full
Sail University (Exp. 2022)
Technical Skills
• Technical Writing Course at FullSail, by May 2022
• Negotiation Mastery through eCornell Certificate
Program, by September 2022.
Soft Skills
• Leadership and Organizational Behavioral Course at
FullSail University by End of 2022
• Conflict Resolution Certification with eCornell Certificate
Problem , by End of 2023

14. Cory Leonhardt
Do you feel like your organization need to grow but
they are stuck and un creative? Well, what I do is create and
think against the grain. In fact, Ive had to work with prior employers create
new signs and advertising to be inline with local community codes and
standards.
“

15. REFERENCES
• Sports, E. (2020). Careers at EA Marketing. Retrieved
December 01, 2020, from https://www.ea.com/careers/
careers-overview/marketing
• Summary Report for: 11-2021.00 - Marketing Managers.
(n.d.). Retrieved December 01, 2020, from https://
www.onetonline.org/link/summary/11-2021.00
• ShapeTheFuture of Marketing. (n.d.). Retrieved
December 01, 2020, from https://www.mmaglobal.com/
• Pattel, N. (2020, March 31). 10 Time-Saving Blogging
Tools You Need To Use. Retrieved December 01, 2020,
from https://neilpatel.com/blog/10-time-saving-blogging-
tools-you-need-to-use/
• Jobs, V. (2020, November 05). Manager, Sports
Marketing Resume Samples. Retrieved December 01,
2020, from https://www.velvetjobs.com/resume/
manager-sports-marketing-resume-sample
• Available, N. (2020). LinkedIn. Retrieved 2020, from
https://www.linkedin.com/jobs/search/?
currentJobId=2270322233&f_C=1449%2C31491364
%2C1162260%2C17209%2C1454%2C162717&geoI
d=92000000&keywords=ea%20marketing&location=
Worldwide
• Available, N. (2020, November 09). Sports Business
Conferences. Retrieved December 01, 2020, from
https://www.scoreandchange.com/sports-business-
conferences/
• Available, N. (2020). Negotiation Mastery. Retrieved
December 01, 2020, from https://www.ecornell.com/
certificates/leadership-and-strategic-management/
negotiation-mastery/
• University, V. (2020). Seven Soft Skills to Develop as a
Project Manager. Retrieved December 01, 2020, from
https://www.villanovau.com/resources/project-
management/soft-skills-project-managers/