Kayla Edge Personal Branding powerpoint

1. PERSONAL BRAND EXPLORATION
Kayla Edge
Project & Portfolio I: Week 1
September 5, 2021

2. I am a career driven individual whom is
passionate about the sports industry. I am a
very bubbly, outgoing, compassionate, kind, and
driven. I have a very strong work ethic and
intend to complete any and ever task within my
reach.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Media/Programming Director
• Marketing Specialist
BRAND ARCHETYPE - showcase
how you go about your work
differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
Marketing/Media for Professional Sports Team
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Lindsey Hopper
Outreach Plan:
• I plan to create a list of question on how she began her
career
• I intend to contact Lindsey on LinkedIn
• I plan to reach out to Lindsey within one week
PROFILE
PICTURE Sr. Director, Events
Marketing and PR at Texas
Rangers Baseball Club
Vanessa Ward
Outreach Plan:
• I will prepare questions to ask about how she overcame
being one of few women in sports
• I intend to contact Vanessa on LinkedIn
• I plan to reach out to Vanessa within one week
PROFILE
PICTURE Guest Experience at Chicago
Cubs Baseball Club
Kenneth Stanley Outreach Plan:
• I plan to create a list of questions regarding the best
ways to prepare for a job in sports
• I intend too reach out to Kenneth through LinkedIn
• I will reach out to Kenneth within one week
PROFILE
PICTURE Creative Director at Major
Arena Soccer League

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will grow my online presence within social media
and LinkedIn by 20% by May 1, 2023.
Mid Term: (2030)
• I will have promoted twice within the sports industry
by January 1, 2030.
Long Term: (2038)
• I will become the head of guest experience or
marketing with the Major League Baseball
Organization by January 1, 2038.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice
Proofreading Novice
Leadership Adept
Communication Adept
Bachelors Degree
SOFT
HARD
Novice
Conflict Resolution Adept
Adaptability Adept
Interpersonal Skills Adept

7. I help myself do better in school by studying
more.
PROMISE

8. CREDENTIALS
Work Experience:
• Leasing Agent at Realty Center
Management Inc
• Hostess at Walt Disney World
Education:
• Spots Marketing and Media, B.S., Full Sail University (Exp. YEAR)
Leadership Roles:
• Trainer at Walt Disney World
• General Teller at Walt Disney World

9. COMPETITION
Sharon Moody
Industry Experience:
Education:
• Sports Marketing and Media, B.S., Full Sail University
2023
Leadership Experience:
•
Skills and Proficiencies:
Kayla Edge
Overall Online Presence:
• 0 connections, no banner image, no professional
headshot, no detail, 0 published articles, active on
Facebook, Instagram, and TikTok, LinkedIn profile is
bare
• Grade: Poor, 15 out of 100
Not
Available
HEADSHOT
Industry Experience:
Education:
• Sports Marketing and Media, B.S., Full Sail University
2023
Leadership Experience:
Skills and Proficiencies:
• Computer skills - 0 endorsements
• Teamwork - 0 endorsements
• Adaptability - 0 endorsements
Overall Online Presence:
• 0 connections, no banner image, no professional
headshot, no detail, 0 published articles, active on
Facebook, Instagram, and TikTok, LinkedIn profile is
bare
• Grade: Poor, 15 out of 100

10. COMPETITION
Lindsey Hopper
Noteworthy Experience:
• Legends, Tour Manager
• Texas Rangers, Tours and Experiences
Kayla Edge
HEADSHOT
Industry Experience:
• Sr. Director, Events Marketing and PR
at Texas Rangers Baseball Club
Education:
• University of Texas at Arlington
Skills and Proficiencies:
Overall Online Presence:
• 500+ connections, no banner, professional headshot,
very little detail, 0 published articles, dos not show
other social media, LinkedIn profile is basic
• Grade: Average, 50 out of 100
Industry Experience:
Education:
• Sports Marketing and Media, B.S., Full Sail University
2023
Leadership Experience:
Skills and Proficiencies:
• Computer skills - 0 endorsements
• Teamwork - 0 endorsements
• Adaptability - 0 endorsements
Overall Online Presence:
• 0 connections, no banner image, no professional
headshot, no detail, 0 published articles, active on
Facebook, Instagram, and TikTok, LinkedIn profile is
bare
• Grade: Poor, 15 out of 100

11. BRAND POSITION
For professional sports teams that need someone
with a degree in sports marketing and media, I
provide vast knowledge of baseball, football,
soccer, and basketball which could benefit you
because having someone in the industry that has
the knowledge of the team is beneficial.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Marketing Association
• Sports Career Advancement Seminar
Digital Marketing
• Primary Content: I will create a blog
• Primary Tools: I will promote on LinkedIn and Facebook
• Website: I will use this to showcase all of my skills ad
attributes
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Spots Marketing and Media, B.S., Full Sail University
2023
Technical Skills
• Organizational Skills
• Leadership
• Product Management
Soft Skills
• Communication

14. Kayla Edge
You know is wrong with the sports industry? Well, what I do is try to make a name for women in the sports industry.
“
Picture of You
Goes Here

15. REFERENCES
LinkedIn. (n.d.). LinkedIn. Retrieved September 6, 2021, from
https://www.linkedin.com/signup/cold-join?
session_redirect=https%3A%2F%2Fwww%2Elinkedin%
2Ecom%2Ffeed%2F&trk=login_reg_redirect
O*NET OnLine. (n.d.). O*Net Online. Retrieved September 6,
2021, from https://www.onetonline.org
Sport Marketing Association. (n.d.). Sport Marketing
Association. Retrieved September 6, 2021, from http://
www.sportmarketingassociation.com/home
Sports Career Advancement Seminar. (n.d.). Sports Management
Worldwide. Retrieved September 6, 2021, from https://
www.sportsmanagementworldwide.com/courses/sales-
management-leadership-development