1. Proposal
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Working Title: Horror Story
What is it called? This can change if you think of something better later
Product’s Purpose: to entertain
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Audio Book
What sort of product is it
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
Age: 15+ because its not suitable for younger audiences
Gender: Male because most story’s are from a malesperspective
Social Status: Middle class because the storys are from the perspective of middle class
people
Psychographic: Needs driven They act on instinct and their instinct is to be scared of the
story
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? It’s a higher rating so it will have content
unsuitable for a younger audience
Will you restrict younger people using/accessing it? yes
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? By not adding any offensive content
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
