formal proposal to coca cola adverposter

1. Working Title: Advergame
What is it called? This can change if you think of something better later
Target Platform:
I want to have the Advergame poster to be accessible to as many platforms such as pc’s and
adverts around
What media platform/platforms would you release the product on?
Genre: side scroller
What sort of a media product is it?
Language / Territories
I would release my advert in countries that accept our products and don’t have anything against the
cola advertisement. My advert would be suitable worldwide due to its child friendly simple images
that have a good colour scheme in the background of white. This really does help to make the
Coca-Cola drink stand out of the vicinity of the woman in the middle of the poster. The countries
that I would release the advert it in would be places that would have a good society in where it’s
social and friendly. I also think that the adverposter could be advertised worldwide because of
targeting range of young and old ages to drink Coca Cola.
Synopsis / Treatment / Story / How the game plays:
My product is metaphorically symbolising how joyful it is to drink coke as well as sharing with
others. By creating a transparent effect, I put down the opacity of the girl so that I could put coke
over her as a layer to symbolise that she has had the drink and that it does give a filling taste. I also
wanted to visually show people that after a refreshing drink of coke it really does fill you up in
excitement and satisfaction.
One Line SalesPitch:
Coca cola. Always time for a drink, Stark approved.
Style (similar products and graphical style):
My product would be similar to a silhouette photo and have that image convey something else in
her possibly showing something such as emotion and feeling to what she could be thinking of. This
inspired me because It’s something creative to what you don’t see on the internet as often. The art
style of my work is closely related to silhouette type figures and that the art style I think isn’t being
publicised as much so I wanted to show more of this type of art to the audience.
Audience:
I would like my target audience to be 10+ to go and drink cola with others and share among each
other, the gender of this production would be targeted at all genders as to its universal and anyone
can drink, the social types of this development would specifically be for people of work class or
higher as too the cola drinks as common an cheap to come by. The psychographic for this project
would be people of emulator as too this classes characteristics
psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
My adverposter isn’t offensive because it’s a simplistic silhouette cover and coke around her and
inside her meanwhile there is a coke bottle being poured onto her. I will not be restricting my
adverposter because it will reduce the amount of views I potentially get and gain and also cola is
shared and drunk all over worldwide it wouldn’t be a grate poster if it was restricted.
The adverposter doesn’t have an intension of offending social groups such as religion and
ethnicities.
My poster is using a single woman who she is a silhouette. My poster has a logo of a coca cola
badge on the top right so that people have a clear understanding its advertising Coca-Cola.
My product is sufficiently different to other adverts because it’s structured around a silhouette
character who is showering around the cola.