Design Roadmapping; Future Visioning for Organisational Innovation Design roadmapping – future visioning carried out by strategic designers – shapes manager’s perceptions of the ‘imaginable’; in ways that have concrete implications for decision-making and for the allocation of resources on innovation. This lecture investigates the role of vision imagination, creation and realization in design roadmapping for design innovation in organizations. Speaker: Dr. ir. Lianne W.L. Simonse Open Innovation for the Internet of Things Successful open product platforms for the Internet of Things can benefit from the creativity of the crowd. At the same time, it is challenging for platform owners to, for example, maintain control over the user experience. In this talk, Susan illustrates her latest academic research with a case study of the Philips Hue. Speaker: Susan Hilbolling Energy efficiency business models: Fit to serve? Most new business propositions are formed around a product-service combination. In energy efficiency, however, business models are still mainly product solutions, as shown in recent research by Duneworks and Ideate. Such ‘unfit’ business models might be the cause for a slow market uptake; in this talk Renske illustrates how to change that. Speakers: Renske Bouwknegt, Ruth Mourik Business Model Innovation by 3D Print Entrepreneurs The business models of 3D print entrepreneurs consist of activities related to the creation, distribution, retention and consumption of value, but also of information exchange within their communities. In this study, Peter sheds light on how 3D print entrepreneurs share and exchange goods, services and knowledge as peers. Speaker: Peter Troxler

7. DRIVE I
VALUE CREATION
Moderator: Peter Troxler

8. WELCOME & INTRO
Peter Troxler
NEXT STOP

9. 13:30 – 14:30 Business Innovation
14:30 – 15:00 Break
15:00 – 16:00 Crossovers
16:00 Drinks
PROGRAM

10. BUSINESS
INNOVATION

11. DESIGN ROADMAPPING:
FUTURE VISIONING FOR
ORGANISATIONAL INNOVATION
Liane Simonse
NEXT STOP

32. OPEN INNOVATION FOR THE
INTERNET OF THINGS
Susan Hilbolling
NEXT STOP

33. “Open Innovation for the Internet of Things”!
Susan Hilbolling!
PhD Candidate VU Amsterdam!
s.hilbolling@vu.nl!

34. “Internet of Things”!
(or: “digital innovation”)!

36. What is different and unique about !
digital innovation?!
!
And what are the implications for!
innovation management?!

37. “Generativity”!

39. Platform core!
components!
Interfaces (e.g. APIs)!
Complementary!
products/services (e.g. apps)!
Platform Architecture!

43. “Crowd complementors”!
(third party app developers)!

44. “Hue Disco”!

47. Sounds perfect?!

49. Users!
App developer!
Platform owner!

50. Managing interdependencies… !

51. Digital innovation brings about exciting new!
opportunities for product design and new organizational challenges!

52. Thank you!!

53. ENERGY EFFICIENCY BUSINESS
MODELS: FIT TO SERVE?
Renske Bouwknegt, Ruth Mourik
NEXT STOP

54. BUSINESS MODEL INNOVATION BY
3D PRINT ENTREPRENEURS
Peter Troxler
NEXT STOP

57. Selection of co-creators from thingiverse
N1 = 60
of which were company owners
N2 = 25
Categorize salient business models
5 types: online brokerage platform, webshop,
printer retail, prototyping, research/education
3 interviews per category
N3 = 15
8 agreed
Snowballing: +3
N = 11

58. what how governance
brokerage
platform
N = 4
platform,
supply &
demand
information
exchange
facilitate,
escrow,
fulfilment
web-
shop
N = 5
display,
shopping
off-the-shelf
technology
owner
controlled, kick
back
printer retail
N = 2
stock/sales
printers &
supplies
retail shop
owner
controlled
proto-typing
N = 6
prototypes,uniq
ues
modeling,
scanning,
printing
owner
controlled
research/
education
N = 6
courses,
artifacts,
engineering
ad hoc
knowledge
sharing,
community

59. 1 2 3 4 5 6 7 8 9 10 11
brokerage
platform
N = 4
✔ ✔ ✔ ✔
web-
shop
N = 5
✔ ✔ ✔ ✔ ✔
printer retail
N = 2
✔ ✔
proto-typing
N = 6
✔ ✔ ✔ ✔ ✔ ✔
research/
education
N = 6
✔ ✔ ✔ ✔ ✔ ✔

60. N L C E other
brokerage
platform
N = 4
✔ ✔
web-
shop
N = 5
✔ ✔
printer retail
N = 2
✔ ✔
proto-typing
N = 6
✔ ✔ altruism
research/
education
N = 6
✔ ✔
altruism/
hedonism

61. 1 2 3 4 5 6 7 8 9 10 11
sharing
(altruism/
hedonism)
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

62. © 2013 by Michael Coghlan, licensed under a Cretive Commons Attribution-ShareAlike 2.0 license (CC-BY-SA)

63. © 2013 by Creative Tool, licensed under a Creative Commons Attribution 2.0 Generic license (CC-BY)

64. by Richard Peters aka lagnaf, dedicated to the public domain (CC0)

65. Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78

66. Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Object
Subject Outcome
Engeström 1987, p. 78
3D printing
• offer 3D printing, 3D printers and/or services
• consumer and business oriented offerings
• educational activities

67. Subject
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
The digital maker-
entrepreneur:
• technical background
in mechanical
engineering or coding
• inclination towards or
ambitions in the arts

68. Tools Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
• Hardware: 3D printers
• Software: 3D design software
• Infrastructure:
• retail infrastructure,
online or offline
• online community
infrastructure
• Mastery of tools as key

69. Rules
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
Extend typical business rules:
• intellectual property: Explore
legal opportunities – fairness
as a governance principle.
• conform to community
expectations – follow peer
production rules (sharing)

70. Division of labour
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
Specialize in designing/manufacturing 3D
objects:
• 3D printing plus extra manual work like
painting and assembly
• re-using shared often necessitates re-design.
• involving clients in the design or
manufacturing processes seems promising

71. Community
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
Communities are:
• colleagues
• designer
communities
• supplier
communities
• client communities

72. Outcome
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78
Business models of
digital maker-entrepreneurs:
• combine different
building blocks
(design and print)
• relate to the community
(research/education)

73. Outcome
Building Blocks for Business Models of
Digital Maker-Entrepreneurs
Business models of
digital maker-entrepreneurs:
• combine different
building blocks
(design and print)
• relate to the community
(research/education)
Object
3D printing
• offer 3D printing, 3D printers and/or services
• consumer and business oriented offerings
• educational activities
Division of labour
Specialize in designing/manufacturing 3D
objects:
• 3D printing plus extra manual work like
painting and assembly
• re-using shared often necessitates re-design.
• involving clients in the design or
manufacturing processes seems promising
Rules
Extend typical business rules:
• intellectual property: Explore
legal opportunities – fairness
as a governance principle.
• conform to community
expectations – follow peer
production rules (sharing)
Community
Communities are:
• colleagues
• designer
communities
• supplier
communities
• client communities
Tools • Hardware: 3D printers
• Software: 3D design software
• Infrastructure:
• retail infrastructure,
online or offline
• online community
infrastructure
• Mastery of tools as key
Subject
The digital maker-
entrepreneur:
• technical background
in mechanical
engineering or coding
• inclination towards or
ambitions in the arts
Tools
Object
Division of labourCommunityRules
Subject Outcome
Engeström 1987, p. 78

74. 1 2 3 4 5 6 7 8 9 10 11
brokerage
platform
N = 4
✔ ✔ ✔ ✔
web-
shop
N = 5
✔ ✔ ✔ ✔ ✔
printer retail
N = 2
✔ ✔
proto-typing
N = 6
✔ ✔ ✔ ✔ ✔ ✔
research/
education
N = 6
+ ✔ ✔ ✔ ✔ ✔ ✔
Survived
2014-2017
✔ ✔ ✔ ✔ ✔ ? ✔

75. https://authors.elsevier.com/a/1VvbE1lnoC6im

76. KEY INSIGHTS