Beyond Design Thinking: KLM and TU Delft join forces to realize passenger dreams live in an operational environment.

1. PROTOTYPING ORGANISATIONS
DESIGNING THE FUTURE CORPORATE STRUCTURE
IMAGE COURTESY OF MIKE MONONOV / UNSPLASH

2. WHO AM I?
enthusiastic talkerperfectionist
strategic design student aviation geek

3. MY BELIEFS
servitization
of society
digital future
+
increased
customer control
+
the need for
design thinking
=

4. DESIGN (THINKING) IS EVERYWHERE

5. WE’RE ALL IN SEARCH FOR
THE NEXT DESIGN DOMAIN

6. WE’RE ALL IN SEARCH FOR
THE NEXT DESIGN DOMAIN
The sub-group of students and staff my master belongs to is

7. WE’RE ALL IN SEARCH FOR
THE NEXT DESIGN DOMAIN
The sub-group of students and staff my master belongs to is
place to crash and call home.

8. SOLVING WICKED PROBLEMS
DESIGN TO ME

9. DESIGN TO ME
working iterativelybalancing feasibility, viability & desirability
creative & analytical thinking engaging multiple stakeholders

10. DESIGN TO ME
working iterativelybalancing feasibility, viability & desirability
creative & analytical thinking engaging multiple stakeholders

11. FAIL

12. FAIL FAST

13. FAIL EARLY

14. FAIL OFTEN

15. ENTER: PROTOTYPES

16. WHAT’S A PROTOTYPE?

17. INVISION
PAPER
RABO
TRUMP
IMAGE COURTESY OF MARTHA EIERDANZ

18. IMAGE COURTESY OF DO BY INVISION

19. IMAGE COURTESY OF DAVID WALLACE / THE REPUBLICIMAGE COURTESY OF CHRISTINE DE LILLE

20. RABO
IMAGE COURTESY OF HANS TESSELAAR

21. IMAGE COURTESY OF DAVID WALLACE / THE REPUBLIC

22. NEW DESIGN MATERIAL
ORGANISATIONAL STRUCTURE

23. THE TYPICALLY HIERARCHICAL
ARRANGEMENT OF LINES OF AUTHORITY,
COMMUNICATIONS, RIGHTS AND DUTIES OF
AN ORGANISATION.
ORGANISATIONAL STRUCTURE
COURTESY OF THE BUSINESS DICTIONARY

25. HIERARCHICAL | COMMUNITY
AMBIDEXTROUS | PHENOTYPE

26. ANARCHY / BURNING MAN?
IMAGE COURTESY OF JIM URQUHART / REUTERS

27. THANK YOU
Feel free to contact me: m.c.davidse@tudelft.nl