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  1. 1. Open design nowPrefaceBas van Abel, Lucas Evers& Roel KlaassenDesign Strategy (Ambient Media)Presentation by Mariana Varela
  2. 2. History of Open designThe term first appeared at theend of the last century (1999)by the non-profit Open DesignFoundation.The organization proposednecessary conditions for opendesign rather than attemptingto comprehensively define it
  3. 3. Open design definition: Is the design whose makers allowed its free distribution and documentation and permitted modifications and derivations of it.Fold Coffee TableRonen Kadushinhttp://ronen-kadushin.com/index.php/open-design/fold-table/
  4. 4. History of Open designIn March 1998 ReinoudLamberts launched theOpen Design Circuitswebsite at Delft Universityof Technology for thepurpose of developingintegrated circuits in thespirit of open sourcesoftware.
  5. 5. History of Open designThe fashion industrywas a notable earlyadopter of opendesign.
  6. 6. Open design NowMore than a decade later,open design is activelydeveloping and has becomean influential trend in theworld of design.In doing so, we seek tocontribute to thedevelopment of designpractice and at the sametime draw attention to the Book aims to design professionals,importance of open design. students, critics and enthusiasts.
  7. 7. Open design Now is made by...- Creative CommonsNetherlands- Premsela, Dutch Platformfor Design and Fashion.- Waag SocietyRepresent 3 different butcomplementaryperspectives on design.
  8. 8. (Un)limited DesignSharing, design andinnovation came together ina natural way in the(Un)limited Design project in2009, as an open design Entrants submit product designs on the conditionexperiment. that they shared their digital blueprints so others could modify and improveThe contest elicited their designs or manufacture them usinginnovative and imaginative Fab Labs.designs and led directly to Creative Commons licenses allowed entrants to shareOpen Design Now. their designs without relinquishing copyright.
  9. 9. Digital technology and the internethave irrevocably changed ourworld. Vs. Bloggers Media and news organizationsWriters and musicians Printers, publishers, studios or record labelsManufactured at home Manufactured for Massive consumption
  10. 10. Digitalization “Modern Times” (1936)The industrial era wasmainly about designingproducts for the masses;In the post-industrial digitalera, the masses themselvesare seizing the chance todesign, manufacture anddistribute products. Paralympic Athletes London 2012 Nokia 3205 Adicolor hi W2 (white series)
  11. 11. About intellectual property rightsThe CreativeCommons licensesallow a creator toretain all rights whilegiving permission inadvance for his or herwork to be shared,distributed andmodified – dependingon the specific termsstated in the license
  12. 12. The use of Open licenses protect the productdesign and give intellectual property back toits creators.From a sketch final CAD drawingThe CC license protect every form in betweenThese licenses smooth the way for creativity andinnovation, but also remind us of a fundamentalissue in design:Design can not remind exclusive
  13. 13. Why Netherlands?The relatively open-mindedsociety has allowedexperimental design toflourish.This small country has aproportionally high number ofdesigners, most of whom tendnot to be highly specialized ortied to an industry, they areopen to other disciplines,inside the field of design andbeyond.
  14. 14. What to expect from this book- The book is meant as a travelguide to the emerging andexpanding world of internationalopen design.- Allow it to inspire you and yourcolleagues- Learn the best practices in‘creative innovation’ that willbenefit the general population.
  15. 15. Paul Valéry“ Creativity springs less from one’s own ideas and originality than from a structure that compels new insights: Co-Creation.
  16. 16. Thank you!