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CLICKNL DRIVE 2019 | Creative industries enabling societal transition

Jeroen Hinfelaar
Ingrid Mulder
Emilie Bender
Hester van Zuthem

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CLICKNL DRIVE 2019 | Creative industries enabling societal transition

  1. 1. CREATIVE INDUSTRIES Enabling Societal Transition Moderator: Paul Rutten | University of Applied Sciences Rotterdam
  2. 2. Creating Business Through Circular Design Jeroen Hinfelaar| CIRCO
  3. 3. Creating business through circular design October 24, DRIVE Jeroen Hinfelaar ( program manager intervening on micro level to cause impact on macro level
  4. 4. Program of CLICKNL We activate and equip groups of (manufacturing) companies and creative professionals, to kick start circular business, with design as motor (co)Financed by the Dutch Ministery of Infrastructure and Water Management Part of the Dutch “Execution program Circular Economy 2019-2023” INTRO
  5. 5. Challenge: how to change a system?
  6. 6. Systems innovation: linear to circular TRANSITION #valuehill #valuehill CIRCULAR DESIGNLINEAR DESIGN
  7. 7. How to get there? Bottom up! CIRCULAR ECONOMY is the accumulated result of CIRCULAR ENTREPRENEURSHIP starts with the development and market introduction of CIRCULAR PROPOSITIONS are being developed, using CIRCULAR (RE)DESIGN of products, services, business models and value chains regulations & taxes making circular more attractive than linear circular purchasing financing of circular initiatives influencing consumer behaviour etc
  8. 8. Methodology (micro level) •  “Creating business through circular design” •  3 one day workshops •  10 companies, 2p p. company •  results per company: a) Circular proposition: product, service & biz model b) Implementation Road Map
  9. 9. Empowering people 1000+ participants 20+25 certified CIRCO trainers 3 international CIRCO hubs
  10. 10. Impact report (Dutch, downloadable, “2/3 of participants starts circular development” “potentially large contribution to CO2 reduction”
  11. 11. Multi-stakeholder cooperation other parties other parties other parties other parties other parties other parties other parties designers financials national government ministeries etc CIRCO sector organisations municipalities companies knowledge institutes provinces ontwikkel maatschappijen
  12. 12. intervening on micro level can cause big impact on macro level ..... if you’re ready to learn every day!
  13. 13. Creating business Through circular design October 24, DRIVE Jeroen Hinfelaar ( program manager intervening on micro level to cause big impact on macro level
  14. 14. Building Design Capacity in the Public Realm Ingrid Mulder | Delft University of Technology
  15. 15. Reshaping society •  CITIES are complex and challenging environments where DESIGN is a necessity: to solve situated problems to drive solutions exploitation and scaling–up, to push sustainability, TO ENABLE INNOVATION •  CITIES as complex and challenging environments asking for INNOVATION to deal with societal challenges, are the best context to foster the adoption of DESIGN
  16. 16. Enabling Societal
  17. 17. current design practices are still too often fragmented, have weak impact, focus on individuals, on product/ services… design for a social demand and/or societal problem
  18. 18. van Selm, M. & Mulder, I. (in press). On transforming transition design: from promise to practice. In: Proceedings of Academy for Design Innovation Management Conference 2019, ADIM2019, Track 2.d Power and Politics in Design for Transition, 18-21 June, 2019, London, UK.
  19. 19. How can design bring more value in societal challenges? If we look more broadly to the role of design in the context of societal challenges, we do see a large number of niches: initiatives, experiments, and places in which design thinking, design expertise, or designers are working in a completely different way: outside in, reflexively, facilitating social innovation ENABLING SOCIETAL TRANSITION In the Delft Design Lab Participatory City Making we turn to these niches as the weak signals that might provide the contours of a transition perspective for the design discipline, and enable a better framing of transition design. DELFT DESIGN LAB PARTICIPATORY CITY MAKING
  20. 20. Differently stated, city makers’ initiatives – i.e. incremental innovation in niches – can serve as platforms to formulate policy advice that builds on the knowledge produced and the related learning processes developed during experimentations. These city maker ’niches’ are : •  New ways of using existing products/ infrastructures •  New ways of organizing everyday life •  New local initiatives and embedded in the local context An infrastructuring role design: enabling innovation with transitional power (thus generating values) Loorbach, D., Frantzeskaki, N., & Avelino, F. (2017). Sustainability transitions research: transforming science and practice for societal change. Annual Review of Environment and Resources, 42, 599-626. Puerari, E., De Koning, J.I.J.C, von Wirth, T., Karré, P.M, Mulder, I., Loorbach, D. (2018). Co-Creation Dynamics in Urban Living Labs; Sustainability 10(6), 1893.
  21. 21. Building Design Capacity in the Public Realm •  requires new roles and tools for policy-makers, planners, and other urban change makers to work in a more organic, emergent yet selective and long-term focused way •  but this new way of working goes also for design professionals, for the creative industry
  22. 22. Delft Design Lab Participatory City Making
  23. 23. DESIGNSCAPES is a H2020 project whose aim is to exploit the generative potential of urban environments in the highest possible number of European Cities, to encourage the uptake and further enhancement and up scaling of Design-enabled Innovations by existing enterprises, start- up companies, public authorities and agencies, and other urban stakeholders. We hold 3 Open Calls to support at least 50 projects with funding totaling 1,5 M Euros! ● Open Call for Feasibility Studies: Ended, funds distributed ● Open Call for Prototypes: Ended, being evaluated ● Open Call for Scalability Proofs: OPEN NOW until 29/11/2019
  24. 24. DESIGNSCAPES Objectives 1. CITY SNAPSHOTS will assist the project in identifying needs, opportunities and challenges for Design-enabled Innovations across Europe, taking into account the contextual differences as (positive or negative) urban externalities. 2. A DESIGNSCAPES FRAMEWORK – A framework defining the impact, feasibility and scalability assessment of existing and upcoming Design- enabled Innovation initiatives across Europe. 3. A TECHNICAL AND FINANCIAL SUPPORT INSTRUMENT to stimulate the emergence of successful Design-enabled innovations across Europe. 4. POLICY RECOMMENDATIONS on how to support Design-enabled Innovations in local, regional, national and EU levels and across various policy domains, taking into account the urban dimension as generative of positive externalities. 5. TOOLS, INSTRUMENTS AND METHODS (TIM’S) to enhance Design- enabled Innovation in cities, promoting the uptake of research findings by policy makers and city innovators. 6. TRAINING MODULES to transfer the knowledge and skills for applying and up scaling Design-enabled Innovation in cities for various targeted stakeholder groups.
  25. 25. 1st Open Call for Feasibility Studies • 263 applications submitted from 24 countries • 50 funded projects with € 5,000 each • Urban space quality & sense of belonging were popular actions to take into consideration for our applicants • Design-thinking at the top of the way they conduct their co-creation workshops
  26. 26. 2nd Open Call for Prototypes • 141 applications came from 23 countries • The best prototype projects will be granted with €25,000 each • The proposals to this Open Call are currently being evaluated
  27. 27. •  First open call successfully completed with 17 municipalities – main challenge is to keep working in a different way •  Ongoing capability program with 8 municipalities – connect with local designers •  New round “Anders werken aan stad dorp en land” will be launched at Stadmakerscongres
  28. 28. KEY INSIGHTS
  29. 29. •  DESIGN can bridge different disciplines by – infrastructuring diverse resources – offering hands-on tools for design practice for transition – supporting the inclusion of non-professional designers – building capacity in the public realm
  30. 30. At the niche level: •  Design can work as a catalyser for the emergence of new city making initiatives and the aggregation around innovation areas At the regime level: •  Design can help organising new services, infrastructures and policies At the –scape level: •  Design can help aligning niche and regime changes towards a dynamic system of (participatory) cultures, ideas and political views
  31. 31. Design for value generation •  Design cannot be limited to the adoption of a toolbox of methods and tools, but rather be an approach to orient innovation to generate value. •  How to support the production of a broad range of new solutions, creating the conditions for a highly innovative context? •  Design-thinking should not only focus on the intrinsic value of innovative outputs but also on the value of the resources that help generate them.
  32. 32. Design as support for innovation capacity of cities •  The innovation capacity of cities is related to their entrepreneurial culture, institutional capacity, cultural vibe, environmental awareness, social activism and integration. •  Design can be seen as a key enabling factor of such innovation capacity by shaping and supporting an informal and diffused infrastructure •  In this way, cities become the ideal environment in which innovation is incubated and empowered.
  33. 33. Design as a new Policy Competency •  Creating the conditions for design (and innovation) to unleash its potential is tightly connected with the parallel diffusion of a design and innovation mindset in policy makers and civil servants. •  This is only part of the broader issue of capacity building for the public sector of the future. In that sense, design is no longer to be simply considered as a (still fundamental) goal of innovation policy •  but also as a resource to generate innovation
  34. 34. DESIGNSCAPES Green Paper Consultation Phase The Green Paper will remain open to the contribution of European experts and practitioners in design, innovation and urban development until 30 Nov 2019. DESIGNSCAPES is proud to present its Green Paper on Design Enabled Innovation in Urban Environments. You are cordially invited to have your say! An online, collaborative version of the DESIGNSCAPES Green Paper on Design Enabled Innovation in Cities A number of challenges and dilemmas presented in the Green Paper are reproduced in an online survey , open to the contribution of European experts and practitioners in design, innovation and urban development Alternatively, comments and suggestions can be sent to Access the PDF version: Green Paper on Design Enabled Innovation in Urban Environments. Give us your input — choose among the following options accessible at
  35. 35. THANKS More information and/or questions:
  36. 36. Creating 10 million Moments of Happiness: What else is Needed to Achieve our Mission? Hester van Zuthem | Active Cues Emilie Bender | Active Cues
  37. 37. Creating 10 million moments of happiness a day. What else is needed to achieve our mission? DRIVE Festival 24.10.2019 Active Cues - Hester van Zuthem & Emilie Bender
  38. 38. TOVERTAFEL
  39. 39. HOW IT STARTED
  40. 40. TOVERTAFEL
  42. 42. Our mission: Creating 10 million moments of happiness per day in 2025 ACTIVE CUES
  43. 43. NOW WHAT?
  44. 44. Employees shortage and increase pressure Decline attractiveness healthcare sector Emotional needs of residents and clients Struggle to change HEALTHCARE UNDER PRESSURE
  47. 47. KEY SOCIAL CHALLENGES In healthcare, on which we aim to create positieve impact Moments of happiness with tech innovations FOCUS & CONTRIBUTION Key elements that are present in everything we do.. STAKEHOLDERS Influencing our mission Change (LONG TERM) Culture: Engage technical innovations (and implementations) for better quality healthcare Strategy: include Moments of Happiness Behaviour: technical innovations are embedded in healthcare processes leading to Moments of Happiness OUTPUT Results of our efforts leading to change Grow and strenghten (SHORT TERM) awareness attitude skills Clients and residents (potential) Employees Moments of Happiness and connectedness Tech innovations and implementation INPUT Actions to bring about change Projects contributing to reaching our goals ●  Students inspire days @healthcare locations ●  Buddy as a service ●  Share Moments of Happiness ●  Caravan of Happiness IMPACT Effect we aim to create TARGET in care context Client or resident care giver Policy Makers Communi ties Private sector Education Government Health insurers Employees, clients residents Caretakers (employees), clients and residents experience more happiness in their work and lives, thanks to being emotionally connected through technical innovations THEORY OF CHANGE Employees shortage and increase pressure Decline attractiveness healthcare sector Emotional needs of residents and clients Struggle to change
  50. 50. Creating 10 million moments of happiness a day. The next step in achieving our mission. DRIVE Festival 24.10.2019 Active Cues - Hester van Zuthem & Emilie Bender
  51. 51. CREATIVE INDUSTRIES Enabling Societal Transition Q&A - WRAP UP Moderator: Paul Rutten | University of Applied Sciences Rotterdam
  52. 52. Until 17:00 DRIVE DO’s & DEMO’s BROET 16:45 TOUR to KLOKGEBOUW
  53. 53. 16:45