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CLICKNL DRIVE 2018 | 25 OCT | Food for Thought

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Food for Thought

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CLICKNL DRIVE 2018 | 25 OCT | Food for Thought

  1. 1. FOOD FOR THOUGHT Moderator: Antien Zuidberg | HAS
  2. 2. PIXEL FARMING, FARMING IN THE DIGITAL ERA Arend Koekkoek | Campus Almkerk
  3. 3. Farming in a digital era
  4. 4. 1984
  5. 5. 1993
  6. 6. 2007
  7. 7. 2017 ▪ Everybody can be a maker ▪ Direct access to factories around the globe. Today.
  8. 8. 2017 ▪ Everybody can be a maker ▪ Direct access to factories around the globe. Today.
  9. 9. What if the digital revolution works for your own food?
  10. 10. ▪ What the industry does when people go to the store to buy ▪ lettuce
  11. 11. ▪ What the industry does when people go to the store to buy an onoin
  12. 12. ▪ What the industry does when people go to the store to buy a tomato
  13. 13. Monocultures problems ▪ Pollution ▪ Pesticides ▪ CO2 emissions ▪ Killing of insects ▪ Soil deprevation ▪ Minimized income for increasing number of farmers
  14. 14. ▪ When consumers grow food
  15. 15. ▪ When consumers grow lettuce
  16. 16. ▪ Some biological and environmentally friendly farmers already use intercropping
  17. 17. ▪ Desease and chemical pressure goes down ▪ Insect life goes up ▪ Soil deprevation minizes ▪ So why don’t we do this already?
  18. 18. Manual labour Consumer contact
  19. 19. This is where we introduce pixel farming
  20. 20. The PixelFarming Robot
  21. 21. The PixelFarming Robot - Autonomous vehicle - Precision GPS navigation - 4 wheel drive - 4 wheel steering - Solar powered, 2 day radius - Low weight, less than 400 kg - On board vision systems - Integrated data platform - Laser module for weeding - Watering module with buffer - Onboard air compressor
  22. 22. The PixelFarming Robot
  23. 23. The PixelFarming Robot
  24. 24. Consumers rent a field and order what crops they want. They can control the robot from a mobile device or have somebody do this for them. Crops are shipped to them when they want to have it.
  25. 25. Arend Koekkoek Campus Almkerk arend@campusalmkerk.nl www.campusalmkerk.nl www.pachtjepixel.nl
  26. 26. MEANINGFUL INNOVATIONS WITH 3D FOOD PRINTING A Zuidberg | HAS Jelle van Gestel | HAS Joran Holtes | HAS
  27. 27. Design Methods in Food : with methods more market succes for meaningful innovations in agri-food Antien Zuidberg, 25 oktober 2018 MD FOOD
  28. 28. Food is Seduction Food can be LOVELY and SEDUCTIVE , but with the abundant variety we become too fat and the world can’t handle the waste (food, plastic and footprint). We have to eat differently: more vegetables and more sustainable. How, if we don’t really want to?
  29. 29. My mission • Make meaningful innovations more seductive • By research towards aspects of seduction and how we use the knowledge to create a method • So that students and SME’s can use it to have more market succes with meaningfull innovations • So that consumers start choosing for healthy and sustainable not because they have to but because it’s fun, tasty and swag/cool/trendy/hip/in.
  30. 30. What are …..Meaningful innovations in agri-food? • Meaningful for the consumer = “consumens” • Helping towards a healthy and sustainable life • De innovations in agri-food that need help, because it is complex • Human behaviour doesn’t change easily => make healthy & sustainable products more seductive
  31. 31. meaningful innovations in agri-food Ingrediënten, insecten Nieuwe technologieën waste gezondheid duurzaamheid Doelgroep kinderen /ouderen Anders denken
  32. 32. What are…Methods for seduction? • Theory about: – Cialdini about how to convince people – Neuromarketing about hoe people make decisions (rational and irrational) – Marketing – Consumer research • Seduction model: model to define the seduction of a product, from the perspective of the consumer/user? • => methode for scoring • => low score means you have work to do!
  33. 33. CONCEPT Model: 7 factors of seduction Rational: 1. Price 1. Availability 3. Functionality Irrational: 4. Product Quality 5. Brand 6. Opvallendheid 7. Communication In collaboration with v. Devies and D. de Rooij, 2018
  34. 34. Sustainable products - soep Jumbo, van misvormde groenten Verspillingsfabriek, van tomatenkontjes AH okt 2018, samenwerking Verspillingsfabriek misvormde & andere kleuren en maten Okt 2018 Kromkommer (instock)
  35. 35. Insects…
  36. 36. 3D food printing Making residual food flows more seductive with 3D food printing – Why food waste ? – From food waste to concepts from 3D food printer
  37. 37. Why Food Waste? • 1/3 of our food = 4,4 miljard kg /year • Reasons: 1. cosmetic (too crooked/ too small / too large) 2. product may not be sold after THT date 3. Consumers buy too much • 14% van totaal = 50 kg p.p. p.j. = Euro 155 pp • 58% inspects products at THT, but 18% throws away without thinking • What do YOU do? Source: www.DAMNFoodWASTE.com Top 3 most wasted products:
  38. 38. 3D food printing ? • Puree of product (thick paste) • Eat after printing • Or conserve by: – Drying, baking, frying, freezing etc
  39. 39. • Sanne Vonk, Chantal van der Noordt, Michiel Lenders, Benjamin Verduijn • Goal: Development of a new consumer friendly vegetable concept using the 3DbyFlow Printer. – Low vegetable intake – Vegetables shouldn’t only be eaten during dinner – Low in calorie, high in vitamins
  40. 40. Ask your child what they wan’t to eat, let them draw it, take a picture and send it to your printer using an App. The printer will use the vegetable ink to print the exact drawing on your plate. That is how easy it will be in 2025. Every household will have it’s own 3D Food Printer. If that won’t let the kids eat, What will? Tested at an elementary school
  41. 41. UPPRINTING FOOD Goal: Design a new food concept by upgrading residual food flows with the use of a 3D food printer. – Material, structure & taste – Shape – Market/ user value Elzelinde van Doleweerd, Student Industrial Design TU/e Client: Antien Zuidberg (HAS)
  42. 42. UPPRINTING FOOD Two flavors, >75% residual food flows. 1. Bread, carrots and banana (including peel) 2. Bread, carrots and the green part of the leek • Baked & dried after printing. • Printed in the design of a cup.
  43. 43. From food waste => Food Art “Food is ons DNA”
  44. 44. Food is our DNA
  45. 45. 3D Food UP Printing DRIVE symposium Jelle van Gestel Joran Holtes
  46. 46. Introduction
  47. 47. 1. Ready To Use
  48. 48. 2. Chewing- and Swallow problems
  49. 49. 3. Food truck
  50. 50. 4. Meat the Future
  51. 51. 5. 3Dory
  52. 52. 6. Cereal Chef
  53. 53. 7. POTATO3D
  54. 54. 8. Playing with Food
  55. 55. 9. IC3D
  56. 56. 10. Mindf*ck
  57. 57. Vote! Go to: goo.gl/FjMoZi
  58. 58. Thanks for your attention!
  59. 59. FUTURE FOOD DESIGN AWARDS
  60. 60. TIGER PENIS PROJECT Kuang-yi Ku | Organisation
  61. 61. Kuang-Yi Ku Dentist / Bio-Artist / Social Designer Co-founder of TW BioArt (Taiwan BioArt Community) MA, Social Design, Design Academy Eindhoven MA, Communications Design, Shih Chien University MSc, Dental Science, National Yang-Ming University D.D.S. (Doctor of Dental Surgery), Kaohsiung Medical University
  62. 62. Hybridizing Medicines Tiger Penis Project
  63. 63. Racing Extinction (2015)
  64. 64. Yi Xing Bu Xing In traditional Chinese medicine (TCM), there is a concept of "Yi Xing Bu Xing," which means eating an animal organ to nourish the corresponding human organ. Based on this concept, the masculinity of the male tiger has developed the phallic worship centered on the "tiger penis" among people. 以形補形
  65. 65. Compendium of Materia Medica, Li Shizhen (1593)
  66. 66. Creating a win-win system for both protecting endangered animal (ex: Tiger) and preserving disappearing Asian medical heritage (ex: Traditional Chinese Medicine) Goal
  67. 67. Using design as a research method to hybridize TCM and Western biotechnology for speculating medical futures with more possibilities. Vision
  68. 68. Interview again with four TCM doctors Dr. An-Bin Cheng Dr. Chun-Yu Lin Dr. Yu-Yen Lin Dr. Po-Hsun Chen STS sociologist
  69. 69. Ganoderma as traditional Chinese medication
  70. 70. Materializing Hybrid Animal Parts
  71. 71. Tiger Penis + Oyster + Octopus As a Remedy for “Fright and Fear Damage the Kidney”
  72. 72. Personalized Hybrid Animal Parts and Chinese Herbs
  73. 73. Sea Snake River Snail Bee Cordyceps Hasma Sea Cucumber Lobster Leafy Sea Dragon Penis and Testicles of Fur Seal
  74. 74. Participatory performance as public engagement
  75. 75. Science is unable to solve its problematic cultural issues. Approaching science in a creative way will introduce unexplored methodologies into the field. Design + Science
  76. 76. Design + Science + Tradition
  77. 77. Designing New Traditions
  78. 78. Designing Cultures
  79. 79. STS Conference in Sydney http://4s2018sydney.org/ Aug - Sep 2018
  80. 80. ATOMA (2018) Alexandra Genis | Organisation
  81. 81. ATOMA
  82. 82. IS NATURAL FLAVOURING AUTOMATICALLY BETTER?
  83. 83. 11000 FLAVOURING MOLECULES EXIST (WHICH WE KNOW OF….)
  84. 84. MOLECULES FOR THE DOMESTIC USE
  85. 85. A MORE SUSTAINABLE FOOD FUTURE?
  86. 86. WWW.TAS2R.COM THANK YOU :)
  87. 87. DEMONSTRATIONS GAME CREATE HEALTH & BITCUP COFFEE PERFORMANCE

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